Kudo’s to Obama’s publicity/marketing team for reaching out to generation Web 2.0. In an ingenious move, whenever an intrepid Myspace user types in the url to their favorite site, MySpace.com and inadvertently misspells the url as MySpaec.comÂ (go ahead try the link) they get forwarded to Obama’sÂ campaign site.Â
This just goes to show how ingrained social networks like MySpace has become in society. In the 90’s candidates tapped into MTV. In 2008, they utilize Web 2.0. Both Obama and McCain have official MySpace and Facebook pages. Obama has more Twitter followers than Kevin Rose. More Followers than Digg king, Kevin Rose? Say what?!
How long before we see interactive political debates via Web 2.0 upstarts like Ustream and Seesmic? How long before viral videos, like the popular Barack RollÂ video, are initiated by the candidates themselves. The technology and networking tools that we have available to us today makes it possible to reach millions of people at the click of a button. These are powerful times. I’m glad to see our presidential candidates embracing the technology.Â
By the way, if you’re typing in a url to a site you probably visit multiple times a day then shame on you. It’s all about the bookmark bar.Â
*Cheers to Emptees user JacobPlague for pointing this out!