Welcome to this weeks Indie Tee Spotlight! This week I feature Rethink Clothing and its founder, Andy Meyer. Rethink Clothing is a unique clothing brand with a unique target audience and unique designer base. I was fortunate to have been able to have a word with Rethink’s Andy Meyer to discuss his brand, his designs and the future of Rethink Clothing.Â
Coty: Rethink is unlike any other clothing company out there. Your clothing company has adopted a different approach when it comes to choosing designers. Explain this premise to me.
Andy Meyer:Â At Rethink I am really trying to switch up how things are done design wise. The unique thing is that I chose only college enrolled artists. Now, I am willing to admit I have had one designer who wasn’t in college. You may think, doesn’t this ruin your core premise? Not really, Grant is a high school kid, who has become a friend of mine through Emptees. While he isn’t in college you will be happy to know my money went to buying his parking pass for school and towards his car so he can get to college.
Coty:Â As graduate student myself, I know the college students are a feisty and particular bunch with a lot of punch. What attracted you to choosing college students as your designers?
Andy Meyer:Â Actually in my working I have encountered little feistiness and more welcoming arms. I see Rethink as a way for designers to have a great outlet for their talent and great start to a portfolio. Also, any college student who is looking for an actual worthwhile project other than some B.S fake sign for a fictional donut shop. More than that though is the fact that each designer brings some different background, edge, style, talent, and attitude. I think this all leads to a stronger brand with mucho appeal.
Coty:Â You mentioned in the past that Rethink is run solely by you. Is this still the case? What advice do you have to for intrepid youngsters wanting to start their own line of tees?
Andy Meyer:Â Rethink is still only staffed by me. Now this isnt really the case, I have a solid support network of friends who help me make decisions, balance books and promote. Advice to all your entrepenureal readers, have your ducks in a row before you start. This was kind of a joke and reaction to some hilarious decisons while at a party and I started something with little knowledge or idea of what I wanted. So make sure you have your mind right. Also gobs of money and gorgeous women to model wouldn’t hurt either.
Coty:Â You’re about to release some new tee designs to your online store, talk to us a little bit about these designs. How do each of these new designs reflect the Rethink Brand?
Andy Meyer:Â Yes sir. Well I have only one more new design coming out and new scheme of the super soaker shirt. The shirt by Andrew Olivier is awesome. He is a college freshman from Canada and an awesome artist. His style is something new for rethink, but the theme is something I love. On the shirt you can see a city on a shelf which is falling and there are people parachuting out of the buildings. This is Rethink at its heart – something airy, fun and not what you would expect or find anywhere else. I am starting now to hone my design choosing skills to things that you cant find elsewhere and that have an air of oddity to them, such as a half naked lady on the wing of a space shuttle.
Coty:Â Aspiring wrestler, Johnny Vinyl, earned sponsorship from Rethink Clothing earlier this year. Any new sponsorship developments?
Andy Meyer:Â Not for now. Johnny is a wild man though which is awesome, he is quite the college entrepenuer which is what really make me wanna sponsor the guy. Also, It is always nice to know my shirts are being worn by a man flying off the ropes, it brings up my brands street cred. I am always looking to sponsor someone who has a unique edge to them, whether that be an awesome band or a collegiate underwater basket weaving team. Know anyone???
Coty:Â Shirt.Woot has featured Rethink clothing as side deals twice now. Have you submitted Rethink designs to be a Shirt.Woot tee of the day? How has being featured on Shirt.Woot affected sales at Rethink?
Andy Meyer:Â Awesome, Awesome, is all I can say about Shirt.Woot and Phil at Woot in general. They have extended to me an amazing oppurtunity that has helped expand me into a fledgling little business. I haven’t submitted anything to Woot on the design side, probably because most of my designs look like I did them while drunk and in MS Paint.
Coty:Â Finally, for students interested in designing for your company, how would they go about doing this?
Andy Meyer: Really, the way I do it now is by having students send me an email saying they are interested, what style they like to do and a portfolio of some past work. When I see a project that will be awesome for the brand then I will hit them up!
*Thanks to Andy Meyer and Rethink Clothing for taking the time to discuss all the cool things happening at Rethink. Keep up the great work!