5 Twitter Tips To Get Brand Exposure

This is a follow up to a post that I made last month regarding how you can use MySpace to market your T-shirt designs. I continue with the social network theme and describe 5 handy tips of how you can utilize the micro-blogging tool, Twitter, to maximize exposure of your personal brand. 

1. Engage in conversation. This tip is probably the most important when trying to use Twitter to gain exposure for your brand. The more you interact with the people you follow and your followers the more engrained you will become in the collective conscious. The more you @ reply and dm (direct message) people the greater the chance that they will remember who you are. The ultimate goal is not only to build on the relationships of those you follow but for you to develop strong relations with your followers.

2. Automate Twitters Across Platforms. It doesn’t make sense for you to tweet a message and then type out the same message to update your status on other platforms like Facebook, FriendFeed and Pownce. Make these platforms work with each other. For instance, every time you make a tweet you can instantly have your Facebook status updated with the same message. Similarly, when you Pownce, you can have that Pownce message automatically made into a tweet. FriendFeed is a cool aggregator of social networks so you can have your tweets automatically appear in your FriendFeed profile as well. Now instead of typing the same thing 4 times across 4 different platforms, you just need to do it once. 

To auto update your Facebook status with your most recent Twitter tweets:

1. Install the Twitter for Facebook application
2. In the Twitter for Facebook application 
3. Click the “Allow Twitter to Update Your Facebook Status” button just above the text box.

Check this post out to see how you can sync Twitter with Pownce. 

3. Friend Up. Do you have a particular niche that you’re interested in? Let’s take for example T-shirts. If you blog about T-shirts then it would make sense for you to be friends with people on Twitter who are also interested in the T-shirt culture. Here’s what you can do, you can actually search Twitter by going to search.twitter.com. Look up key words related to your niche. For instance, I am interested in tees so I did a Twitter search of people talking about Emptees and Threadless. Once you find these people, follow them. Chances are that they will follow you and then get your Twitter updates as a result. Now that you’ve found these people, chances are they are friends with other people interested in T-shirts, so be sure to check out who they follow as well. Also remember to search for friends feature in Twitter to check your email (i.e. Gmail) for contacts who are already on registered on Twitter. Find your audience and be friends with them. Feel free to add me @cotygonzales!

4. Sync Blog Posts. This is a no brainer. Every time you make a new blog post, tweet about it. Again, you can automate this process, however, for this instance I do not. I always provide a personal message quickly describing the post and make it sound interesting (hopefully increasing the chances that my followers will click on the link) instead of having just a generic automated link to the blog post. However, if you decide to take the automated approach, check out Twitter Tools for WordPress, it allows you to sync your blog with Twitter and provides different ways of displaying your tweets on your blog. 

5. Be Interesting, Fun and Tweet Outside Your Niche. It’s important for you to Twitter about things related to your blog (see Tip #4) but it also important to tweet about things unrelated to your blog. People like out-of-nowhere tweets that raise an eyebrow or two. Tweet about random and fun things that happen to you throughout your day. Random posts remind people that you are human and not just a robot spamming Twitter with links to your blog!

Twitter is powerful. Learning to harness that power will unleash an invaluable tool for anyone trying to develop a name or brand for themselves in this increasingly social-centered Internet.

By the way, here are some Twitter T-shirts that might peak your interest!

You can also find more Twitter themed tees at Eat Sleep Tweet!

Comments

  1. says

    Solid tips. I would also add that it’s best to move into Twitter slowly at first–so you don’t come off as a spammer.

    Don’t follow 1000 people in a single day, especially not your first day on the service, and try @ replying a few people to start a conversation before you actually click the follow button.

    Slow and steady makes it much easier for people you follow to reciprocate and for you to grow your network with a lot of quality Twitter peeps.

  2. says

    Thanks for checking out the site, Jacob! Also, great Twitter tip additions!

    I’ve bookmarked your site and will be following you on Twitter. Cheers!

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