Places like Big Cartel make it easy for anyone interested in selling their custom merchandise to folks in InternetLAND. Big Cartel offers a slew of options and the ability to customize individual stores. Here I offer a few easy tips that people can use to enhance their online stores, like the ones on Big Cartel, and a couple of more complex tips that can be used by people that have coded their own shops and built their sites from scratch.
Each of these tips will hopefully increase user interaction and improve the way that people browse and purchase tees from your site!
1. Large Previews. One of the things that annoy me the most about online stores are small previews. If I can’t get a nice large view of the product then chances are I won’t buy the item. Thumbnails are too small to get an idea of the detail of the design. Threadless uses nice and large preview images for each of the shirts that they sell. They use previews that are 640 pixels wide – this is a nice size, anything larger might be overkill.Â
2. Actual Product Shots. Photoshop mockups are great and look nice but what’s even better are actual shots of the printed item to supplement the mockups. You can do this by doing you own photo shoot or you can make it interactive by encouraging buyers or fans of your brand to send you their photos. Another idea would be to set up a Flickr account for your brand and have a Flickr group so that your customers who are Flickr users can upload their photos directly to your group.Â
3. Make Your Site Social. Comments are great to building a community. Why not have the ability for users to make comments on individual product pages. iTunes does this quite well by allowing members of the iTunes community to comment and rate tunes that they purchase. Wouldn’t it be great if you could leave a comment and even rate tees that you purchased on the product page of the design you loved?Â
4. Top Sellers List. Having a section that lists the top 5 or 10 designs in your store is a great way to sell even more of your most popular items. People tend to gravitate toward items that they know are popular. These can either be based on sales, ratings or a combination of both. Having a Top Sellers or Popular Items list points these customers in the right direction!Â
5. Out of Print Gallery. Indie tee designs are pieces of art and they should be treated as such. I often wonder what out-of-print designs from my favorite designers looked like. Why not have a section set up that showed off your designs that people can NO LONGER buy. Make people want what they can’t have! This will make people want to buy items that you currently have in stock (in fear of them being sold out and gone forever) and will provide word of mouth (they’ll start talking about your old stuff that they can’t have).
Do you run your own online store and have tips that you would like to add? Feel free to mention them in the comment section below! Think these ideas suck or wouldn’t work – let me know why!