I have had the opportunity to work with 11 great indie tee brands over the last 4 months for the Indie Tee Spotlight feature here. There have been so many helpful tips that have come from these features and interviews. So in lieu of this weeks Indie Tee Spotlight (it’ll be back next week!) I thought it would be a great idea to put together a list of 10 tips from the last 10 Indie Tee Spotlights (unfortunately I am excluding our first spotlight, Linty Fresh, because I didn’t get to interview Eric Terry – maybe we can work with him in the future)!
Enjoy with tea and a comfy t-shirt!
1. Don’t Get Lost in The Shuffle, Be Unique. “I think the most important thing is to be unique. The last thing anyone wants to do is get lost in the shuffle. Very cliche but practice makes perfect, no oneâ€™s a hit overnight.” -Stephen Thompson of Pyknik Clothing
2. Sacrifice For Longtime Accomplishments. “You have to be willing to sacrifice for longterm accomplishments, and be willing to lose, over and over again.” -Jimiyo
3. Do Your Research Before You Start Your Brand. “Advice to all your entrepenureal readers, have your ducks in a row before you start. This was kind of a joke and reaction to some hilarious decisons while at a party and I started something with little knowledge or idea of what I wanted. So make sure you have your mind right. Also gobs of money and gorgeous women to model wouldnâ€™t hurt either.” -Andy Meyer of Rethink Clothing
4. Be Passionate and Work Like You Have Something To Prove. “When you love what you do and are passionate about something, thereâ€™s nothing that can stop you, especially from your dreams and goals.Â I think sometimes your best work comes from when youâ€™re the most down. Like you have something to prove.” Kyle Crawford of Electric Zombie
5. Goals and Accomplishments Take Time To Accomplish. “Man, we have so many goals that we would like to accomplish it just takes time.” -Daren Girdner of Never In Wonderland
6. Do What It Takes To Find Your Customers. “So I guess the lesson is, find your customers, donâ€™t want till they find you. There are hundreds of clothing lines out there, and the few that will make it successful are the ones that are willing to do what it takes.” -Levi Hardeman of Word! Apparel
7. Be Open Minded and Learn From Past Successes.Â You have to be willing to have an open mind and hear what others have to say. You have to step outside yourself and take a look at others around you and see if you can benefit from previous examples.” -Nader Boraie of Labyrinth Designs & Clothing
8. Realize That You Might Fail. “DONâ€™T START ANYTHING WITHOUT THE REALIZATION THAT IT MIGHT FAIL.” -Alex Dakoulas of Dance Party Massacre
9. Offer Unique and Uncommon Merchandise. “The current market is so saturated with identical products that the only way to distance and separate yourself from the competition (besides getting your hands on a few venture capitalists) is to offer unique and uncommon merchandise.” -John Paul of Fuzzy Ink
10. Do What You Love and Be Confident In Your Choices. “Do what you love and do what you want. No matter how much work it takes, if you believe in or enjoy what youâ€™re doing, it will be immensely rewarding. Be confident in your choices, but be humble if they work out.” -Gabe Connor of Goodie Two Sleeves