Microsoft has turned to hip-hop icon, Common, to spearhead their new venture into T-Shirts. That’s right, our buddies in Redmond have decided to pour a couple more bucks into trying to be hip. Maybe the Apple rebuttal commercials weren’t working and so they had to revise their marketing game plan? The new collection of tees, known as Softwear by Microsoft can now be found on the Microsoft site, though, there are no links to purchase the tees just yet (it says they will be available by December 15). The collection consists of 4 tees designed by Microsoft, dubbed “Classic Designs” and 4 tees designed by Common.
Being the Apple fanboy that I am, I would never be caught in one of these, but, I am sure that since Windows has more than 90% OS marketshare, there will be people interested in buying these.
We need Apple lead designer, Jonathan Ive, to dream up some Apple branded tee designs. Though if he did design them, they might end up being simply solid (and blank) white, black or grey tees. At least they would match my Apple gear!