This evening Eric Terry of Linty Fresh hosted his 3rd Linty FreshÂ ustreamÂ chat. He had a special guest this time around, VincentÂ Maglione. Eric, as usual, answered questions regarding Linty Fresh and Vincent was there to talk about search engine optimization (SEO), web design and coding. Here are my notes from the show for those of you that would rather read then watch. A ton of questions were asked so click on to read them all!
Aled Lewis, also known as fatheed in the creative circles, has been doing an excellent job in promoting his Foam Monster. Lewis’ Foam Monster In Emotional Reunion With Severed Limb is one of the twenty Design of the Year finalists in this year Threadless Bestees Awards.Â
Lewis has designed a couple of very fun designs, each of which could be a tee design of their own, based on his original Foam Monster submission. My favorite has got to be the Star Wars parody,Â Foam Monster In Difficult Encounter With Estranged Father! These are so good, so much so that the Threadless crowd (well, the guys that hang out in the forums, at least) are having a blast with these.Â
Will it be enough to push Foam Monster over the Top? The last day to vote is tomorrow (January 26) and the winners will be announced on February 2. Be sure to get your vote in!
Beetnik Aesthetics is a new clothing brand started “by a guy named Loren” as the Beetnik website says. Built on the notion that, “the world is your canvas”,Â Beetnik Aesthetics is a “lifestyle clothing brand that strives for hope, peace, love and more. One idea. One thought. One dream. Anything is possible with a forward thinking mind.”
They’ve just opened up shop and to celebrate the grand opening, Beetnik Aesthetics is having a 50% off sale on all items. This is a huge savings since regular priced tees are currently priced at $24 and on sale now for just $12. The sale ad on the Beetnik site does not have an end date so I am assuming that it will run until the official February 1 opening date.Â
The Beetnik tees look really fancy – I like them! Loren’s first release, which includes 4 different tees, are cohesive and go well with each other. He doesn’t mention the type of blanks he uses other than the mention of them being printed on 100% cotton. My favorites of the bunch include Paint Your Momma and Inject Love. All tees are tagless and come with screen printed tags instead.Â
I really dig the look of the Beetnik Aesthetics website, especially the in your face purple! However, I think one major feature that is currently Â lacking is the ability to leave comments on the Beetnik blog. Please add that feature, Loren! It’ll help you to build a community around Beetnik Aesthetics.
I am excited by Beetnik Aesthetics and am looking forward to future products. Best of luck with the grand opening!Â
I Am Wellness is a clothing brand based out of Seattle, Washington and operated by a young couple that is dedicated to empowering the people that wear their tees and those around them. All I Am Wellness tees are made 100% in the USA which is always a good thing.
My overall impression of the company, based on their overall mission and story, is that they fill a niche in the apparel industry geared towards those interested in living a healthy lifestyle, whether it be through exercise and athletics, eating right, or living green. I can definitely see this line being sold in health clubs, spas and gyms throughout the country – I think these tees would see in those markets.
I talked a little bit with one half of the I Am Wellness team. We discussed the meaning of I Am Wellness, their target demographic and some of the lessons they’ve learned as newbies in the industry.Â
Brandon: I AM WELLNESS is an empowering phrase which means unlimited possibilities, unlimited potential, the ability to achieve anything no matter what current situation you are in.
Coty: You mention on your website that your brand is all about empowering the people that wear your products. How would you describe your target demographic?
Brandon: The I AM WELLNESS brand was created to empower all people to live the fullest life possible regardless of their age, current health or financial status. It should invoke a feeling of unlimited possibility and unlimited potential. Our target demographic is anyone who wants to better themselves and help empower the lives of those around them. This demographic is very diverse, it ranges from people who are healthy, sick, young, old, rich and poor – it is truly for everyone.
Coty: Prior to starting I Am Wellness, neither you nor your wife Annika had any experience in running a clothing brand. What has the experience been like for the two of you so far?
Brandon: Since neither Annika nor myself have a background in the clothing industry we had to learn from the ground up. Starting our clothing business has been a very creative experience. It has been very fun and we have met all kinds of really cool people.
Coty: What are two important things that the two of you have learned during this process?
Brandon: Two of the most important things we have learned is:
- Trademark your idea! Before we launched our first shirt we had already started the trademark process. Chances are, if you think you have a good idea, someone else will try and profit from it. We have already had people try and copy our brand.
- Be patient, have fun, stay excited and…..get a cool website! Make sure you have an easy to use website that provides detailed information about your products, cool photos, email sign ups and a place for people to receive free information (blog, spotlight, etc.).Â
This is an amazing industry which takes time to grow in. Don’t let slow sales get you frustrated, as you develop your brand and grow as a company the sales will come.
Most of all, have fun, enjoy the journey and remember…it’s just t-shirts!!!
Man, how I wish I could be in Massachusetts come this Saturday! Johnny Cupcakes will be hosting movie night at the Coolidge Corner Theater. Tickets are on sale now for $7.75. It’ll be a midnight (11:55pm to be exact) showing so be sure to get some rest beforehand! Who doesn’t love Back To The Future and vintage Michael J. Fox? Oh, and he promises some limited edition tees – that’s always fun! Here’s the details:
Recently I have teamed up with the Coolidge Corner Theater in Brookline / Boston. Once a month I will be presenting one of my favorite films from my childhood. Not only will it be a fun, memorable, older movie – but sometimes there will be trivia, raffles, games, contests, prizes, and even some limited edition Johnny Cupcakes movie themed t-shirts. Some of which you can only purchase at the theater during my once a month events. Every showing and its random themes etc, will be different from the next.Â Join Johnny on Saturday January 24th at 11:55 PM (midnight) to see Back To The Future on the big screen for onlyÂ $7.75Â We even got a hold of the original movie reel from back in the day!
You might remember my post a few weeks ago talking about submitting pictures to Threadless for STP’s or Street Steam Points. Well, I’m at it again. In my quest to upload photos of all of my Threadless tees, I’ve added four more and am now just waiting for them to get approved. I’ve added Threadless by Simon Noynay aka KID_Z, Spoilt by Olly Moss, X-Ray Goggles Work by Tony Aguero, and They’re, Their, There by Â Florencio Zavala. You can also view these on my Flickr, be sure to add me!
Do you have some Tee-Riffic photos that you’d like to upload to Threadless? If so, then go here to do just that!Â
In this weeks Indie Tee Spotlight I highlight an indie brand, Prestigious Clothing, from West Springfield, Massachusetts. I had the opportunity to chat a little with William Matte, Jr., the founder of Prestigious Clothing. William has been running his own line for some time now and has built up an impressive catalog of tees within the past year. He has definitely focused on branding and has made his brands name a focal point of many of his tees.Â
Prestigious Clothing is gearing up to release a brand new fall line of tees which William has been promoting heavily and which has got the tee community excited. William talks a little about his upcoming line, some of his thoughts behind the Prestigious brand, as well as how music has influenced his design style!
“The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.” William Matte, Jr.Â
Coty: The name Prestigious Clothing sounds pretty grand – how did youÂ come up with it and what does Prestigious mean to you? How would youÂ describe the identity of Prestigious Clothing?
William: Prestigious is more of a description than a name. The primary reason for the choice was the overall timing of my brand’s inception coupled with the limitless path it produced ahead of me. The opportunity for me to start a line of my own was almost like a dream come true. So many amazing artists and the brands they own/design for inspired feelings of hope and willingness to start something of my own. I was busy as it was- school, my old job, my relationships and related commitments- “Prestigious” was an escape and an outlet. It’s become such a huge part of my life, and I devote every resource I can possibly tap into this project. It’s such an amazing and beautiful thing to be at the helm of a boundless and opportunistic endeavor. The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.
2. How would you define the target audience of Prestigious Clothing?
William: The target audience of my brand is something that I recently discovered, as typical as that sounds from a company owner’s point of view; it takes some time to figure out who you want to market to and why on earth they’d want to spend money your product. My target audience is not one that can be pigeon holed or summed up in a nutshell, but overall my customers are members of what one could simply call an “indie” culture- I promote my Vegan ethics openly and my customers appreciate that. The integration of my growth as the owner of a young brand along with the happenings of my brand’s development substantiate the reality that fans, followers and otherwise potential customers like an involved and personable owner; a face to go with a name. This year, Prestigious will take on more of an activist feel in terms of charitable contribution and communal involvement, setting the stage for what will come.
Coty: The indie T-Shirt scene is increasingly becoming a crowded space. What are you doing to make sure Prestigious stands out amongst the crowd? What things have you done differently?
William: It is far too easy to fall into the anonymous void of a crowed or oversaturated market. The most important aspect of staying afloat is maintaining and preaching the mission of your brand. Customer service, unique and gracious offerings with every packed order, a personable experience that will last longer than the shirt material itself; these are a few things that brands should strive for. In terms of product identity, it’s been said time and time again- offer something that can’t be found anywhere else. This is one of the hardest things to do- offering new products that aren’t like any other line requires discovering who you’re marketing your product to in the first place; once you’ve done this, start planning on ways of supplying the demand that is out there.
Coty: You’re preparing to release a new line of tees. What about the new line has got you excited? Did you collaborate with any artists on any of the designs? When should we expect to see the new line and why are they not available for presale?
William: Ah yes, the long awaited early February release! This has got me extremely excited and anxious at the same time. This will be a three-design release, and it is largely significant because it marks the first “line” ever released by Prestigious- prior to now, new designs would come out one at a time, sporadically and without notice. This has been promoted and has the community excited and wanting to see what’s coming- but only a handful of people very close to me have seen it- myself and the designer/printer included. Jimmy Heartcore, of Heartcore Clothing and printmytees.com fame, designed this line and will be performing the printing of each piece. This line will be for sale in bundle and individual design form (the bundle, or course, will provide substantial savings). By the 10th of February, this design will be unveiled in full form, all for sale and ready to ship. I decided against a preorder for a number of reasons, one of which was that I did not want to sneak peak the line publicly until the day of the release- it is somewhat of an experiment since I’ve done preorders in the past. I want to see how this line takes to everyone since after ordering; each customer will actually have his or her merchandise within 3 business days in hand. Preorders are not history for Prestigious, but this line will not be available for preorder sale whatsoever.
About two weeks ago I posted my predictions for the Threadless 2008 Bestees Awards. My pick for Design of the Year went to When Pandas Attack by Jimiyo vs. AJ Dimarucot. And guess what, my pick has made the Top 20! Awesome. Let’s see if they can go all the way and win the $20,000 prize.
Some of my other favorites from the Top 20 include Friday I’m In Love by Loy Valera, Foam Monster In Emotion Reunion With Severed Thumb by Aled Lewis, andÂ The Food Chain by Olly Moss. I’d be pretty happy to see any of these guys win!
I’ve put together this image showing the Top 20 Threadless tees of 2008as voted by the Threadless community. Which is you favorite? Who do you thin will win Design of the Year?
The ustream live shows are becoming increasingly popular amongst the tee community. Kyle Crawford, of Electric Zombie, had a live show earlier today and answered a bunch of questions from his fans and viewers. Kyle is a very eclectic person, as such, you’ll find some useful information intertwined with colorful words and endless rants! In the live show, he talks some about his upcoming line, why he loves MerchNow, music, why he likes AA tees, and why collaborations aren’t really his thing. He also talks a little about why he will not be selling tees over $20 again. The show last about 60 minutes.Â
Kyle also announced an upcoming contest during the live show. Electric Zombie will be having a contest on Friday the 13th in conjunction with the release of his new line. The first 13 people to email him, after the new line is posted on the EZ site, will win $13 via Paypal to go and see the newÂ Friday the 13thÂ remake in the theaters. The 13th person to email Kyle will also win a gigantic signed James Davis print with a huge skull, I Love EZ tee and belt, a shirt or two of the winners choice and a Friday The 13th DVD Boxset!
Arkaik Clothing announced today that all orders will receive 30% off when you use the code: CARDINALS. This is in celebration of the Arkaik’s hometown team, the Arizona Cardinals, winning the NFC Championship and heading to the Superbowl for the first time since 1948. The sale runs till next week Sunday.Â
Here are some of my picks from Arkaik’s online store:Â