Remember the guys from Doubletake Clothing? Sure you do, they released the very popular Bears, Beets, Battlestar… tee early on this year. Well, they’re back. Sort of. This time the masterminds behind Doubletake Clothing has forged a new alliance with author/artist Craig Damrauer, of New Math fame.
“New Math started as an art book which was sold at MOMA and a number of other museum stores and boutiques in the US and Japan. In the fall CT Editions will publish a collection of New Math, edited by Ed Ruscha. New Math has been seen in GOOD Magazine, the New York Times Op-Ed page, Mother Jones and the German Greenpeace Magazine.”
If you haven’t checked out New Math: Equations for Living, I urge you to do so. I just picked up a copy from Amazon for a cheap $9.94 and am excited to see what other equations Craig has cooked up.
As far as the shirts go, yeah they’re simple -- they are supposed to be! They retain the “New Math” look and feel as seen in the book. My favorite from the bunch is the Modern Art equation shirt. Isn’t it so true? I think so. For an extra $5 you can even pick up an amazing collectors/gift box. Each of these environmentally friendly boxes features the New Math equation of the shirt.
Not directly associated to the shirts above but somewhat related. You YouTube fans will probably enjoy it: