SXSW 2010: A Haven for Geeky and Techie T-Shirts!

So the Interactive portion of the SXSW Festival has come and gone. I wasn’t able to attend this year but I did have a blast shirt spotting vicariously through other peoples Flickr uploads! Ahh, the wonder of the Internet!

The purpose of shirt spotting SXSW 2010 was not just to find geeky tees but also so that I could share information on new startups that you would rather not have heard of. In the process, I also became exposed to a bunch of new blogs via the profiles of the various Flickr users from who I got the photos from. Putting this collection together took a lot of time, but at the end of the day, it was totally worth it!

Here’s full collection of all 83 shirts spotted at the 2010 SXSW Interactive Festival! I thought I’d consolidate my 5 daily recap posts into one humungous list post!

SXSW T-Shirt Sightings

I’d love to hear which one of these are your favorites! Was there a startup tee that caught your eye? What do you think of all the Threadless sightings? Do you know of a shirt that should be added to this list? Leave a comment below in the comments section and let me know!

If you enjoyed this post then please, please, please, tell you’re friends about it! A simple Tweet or post on your Facebook page will help to get the word out, and a link back on your blog would be greatly appreciated!

Co-Tee TV Facebook Fan Page

If you stumbled on this blog via Twitter, Facebook or elsewhere then welcome! Please feel free to peruse the site and if you like what you see then I’d recommend adding Co-Tee TV as a friend on Facebook so that you can stay up-to-date on future posts!

Day 1 SXSW T-Shirt Sightings:

1. Google Bike Maps, photo by Hugger Industries. The Googlers that made the Bike Maps are riding around SXSW in these awesome tees – I want one so bad! Visit Google Bike Maps and Bike Hugger.

Google Bike Maps

2. Under Pressure Screen Printing, photo by KXAN. Under Pressure Screen Printing doing their thing at the Ustream Breakthrough Party. The event featured performances by the band Gym Class Heroes with Pete Wentz of Fall Out Boy hosting the festivities. Visit Under Pressure Screen Printing and Ustream.

Under Pressure Screen Printing

3. Jon Carroll of Gowalla, photo by hawaii. Jon Carroll of Gowalla sits down for a chat over some Mexican Coke and Gowalla swag at Juan Pelota Cafe at Mellow Johnny’s Bike Shop. Visit Gowalla and the Hawaii Weblog.


4. The Startup Bus, photos by dekrazee1. The Startup Bus is the brainchild of Elias Bizannes, an Australian now living in America. The original concept was for 12 strangers to board a bus in San Francisco – and at 60 miles an hour and over 48 hours – they were to conceive, build and launch 3 tech startups in time for a SxSW party in Austin. BTW, looks like Storenvy is one of the sponsors – cool! Visit The Startup Bus.

The Startup Bus

The Startup Bus

5. Other Inbox, photo by dekrazee1. OtherInbox, Inc. is an Austin-based company that builds technology to automatically organize emails from online shopping and social networking sites. This puts consumers in control but also creates unique opportunities for improving the relevance and targeting of email marketing. Visit OtherInBox.

Other Inbox

Other Inbox

6. No More Servers (Rackspace Hosting), photo by Scott Beale / Laughing Squid. Rackspace Hosting plans to unleash their next big reveal that will “revolutionize the music industry and their artists’ experience.” The Rackspace Revolution Rock Party is set for March 15 at SXSW.Visit Rackspace Hosting and Laughing Squid.

No More Servers

7. Fork You, photo by Scott Beale / Laughing Squid. Here’s Charlie O’Donnell from First Round Capitol, a venture capitol firm , sporting a cool Fork You Shirt. Buy Fork You from RubyRags. Visit First Round Capitol and Laughing Squid.

Fork You

8. Circus Mashimus – El Camino, photo by Chris Breikss. Circus Mashimus is open throughout the Interactive portion of SXSW and features dedicated Internet access, cushy lounge furniture, tech happy hour, snacks, beverages and giveaways! Visit Mashery.

Circus Mashimus

9. You Big Dummy, photo by Jeffrey. Jeffrey Zeldman, design director of Mule Design Studio and funny T-Shirt wearer. Buy You Big Dummy from 80’s Tees. Visit Jeffrey Zeldman’s site, Mike Monteiro’s site and Mule Design Studio.

You Big Dummy

10. SXSW Shirts For Sale, photo by Blantonious. Visit SXSW.


11. SXSW Glam Shirt, photo by k mcassland. Visit SXSW.

SXSW Glam Shirts

12. Pond.Pt, photo by gcarvalho. Pond is a social media aggregator and publisher that allows you to follow your friends, collect information about them and share your own content in some of the most popular online social content services available. Visit Pond.Pt.


13. The Founders of Foursquare, photo by RichRogala. The Foursquare founder, Dennis Crowley and Naveen Selvadurai, in Foursquare shirts! Visit FourSquare.


14. SXSW Monsters, photo by Jeffrey. The guy next to Mike (see shirt #9) is wearing a pretty funky monster looking SXSW tee. Visit Jeffrey Zeldman’s site, Mike Monteiro’s site and Mule Design Studio.


15. Harper Reed, photo by jntolva. The former CTO of Threadless chilling in what looks to be a non-Thradless tee! Visit Harper Reed’s site.

Harper Reed

16. Battledecks, photo by doctor paradox. Battledecks is a fast-paced, fun, laugh riot where “contestants” have to put together a presentation on the fly as slides are randomly projected for their confusion and the delight of the audience. Contestants are then judged by a panel of low-level celebrities, who can be bought. Battledecks was performed at SXSW ‘08, packed the room, and got great reviews. We are committed to having a diverse group of both contestants and judges.


17. Tungle, photo by Tungle Rocks. eliminates costly double bookings, frustrating time zone mishaps and the endless back and forth of finding a time to meet. It makes it quick and easy to schedule meetings, and it works hand-in-hand with your calendar: Outlook (with or without Exchange), Google Calendar, Apple iCal, and Entourage for Mac. Visit Tungle.


18. Scrappy Music & Apparel, photo by ScrappyMusicAndApparel. Scrappy Music and Apparel Company specializes in custom screen printed and embroidered merchandise. Visit Scrappy Music and Apparel.

Scrappy Music and Apparel

19. meebee, photo by meebeebuzz. meebee makes meeting easy! That’s basically it – meebee is an online personal assistant that arranges all your meetings with friends. Visit meebee.


20. Yosoh, photo by iwearyourshirt. That’s Jason Sadler of I Wear Your Shirt fame. Visit Yosoh and I Wear Your Shirt.


21. SXSW Staff – Java Fix, photo by k mccasland. Visit SXSW.

SXSW Java Fix

22. Hoot Suite, photo by Jason Sanders. It’s a shirt from the very popular Twitter client. Visit Hoot Suite and Jason Sander’s site.

Hoot Suite

23. Screen Burn, photo by wsellers. ScreenBurn at SXSW is the video game element of the South by Southwest (SXSW) Interactive festival that merges the new media, music, film and video game industries all in one place. Visit Screen Burn and William Seller’s site.

Screen Burn

24. SXSW Interactive, photo by theotherlondon. Visit SXSW.

SXSW Interactive

Day 2 SXSW T-Shirt Sightings:

25. I Shoot Food, photo by hawaii. Awesome Foodspotting tee parodying the ubiquitous I Heart NY design. You had to participate in the SXSW Street Food Scavenger Hunt in order to score this awesome shirt. Visit Foodspotting and Hawaii Weblog.

I Shoot Food

26. Cutters, photo by davidjschloss. The 2010 Bike Hugger Mobile Social at SXSW brought hundreds and hundreds of riders together for a social ride, BBQ and schwag fest. This attendee is sporting the Cutters tee from the classic cycling movie, Breaking Away, and available from our good friends at Found Item Clothing. Buy Cutters from Found Item Clothing. Visit Attention Deficit David.


27. Indie GoGo, photo by Betsy Weber. Indie GoGo is an awesome community of various indie artist to share their media, whether it be film, music or writing. Discover new indie stuff at Indie GoGo. Visit Indie GoGo and Visual Lounge.

Indie GoGo

28. Dot Jenna, photo by NoNo Joel. dotJenna is a web personality and the President & CEO of The Marketing, a new media company in Frisco, Texas. Visit Dot Jenna.

Dot Jenna

29. Android Walks Dog, photo by Emily C. Charlie O’Donnell, an EIR at First Round Capital, wearing a funky Android tee. Visit This Is Going To Be Big, Mouth of the Border and First Round Capitol.


30. Gary Vaynerchuk, photo by themarlooz. Wine guy and social media guru Gary Vee shows off a T-Rex tee that I’ve shown off on this blog before! Buy T-Rex Drums from Amorphia Apparel. Visit Gary Vaynerchuk’s site and Marlooz.


31. Andrew Mager X Obama, photo by magerleagues. Andrew Mager work on design engineering Ning and also blogs about the social web on ZDNet’s The Web Life. Visit Andrew Mager’s Site, The Web Life and Ning.

Andrew Mager

32. NXNW, photo by George Ruiz. Next New Networks is TV for the Internet. As the leading independent producer of online television networks Next New Networks creates, packages, brands, markets and syndicates some of the Web’s most popular regularly scheduled and episodic programming. Visit NNN and George Ruiz’s site.


33. Calling Home, photo by quasarkitten. I love this shirt, it’s a classic and by one of my favorite tee designers, Glenn Jones! Buy Calling Home at Threadless. Visit Quasarkitten and Glennz Tees.

Calling Home

34. Taltopia, photo by imagespacemedia. The Taltopia community is designed to discover, promote, critique, and enjoy creative talent. Build a fan club, book gigs, enter contests, and get the exposure you deserve! Visit Image Space Media and Taltopia.


35. I’ve Got Big Plans, photo by imagespacemedia. Not entirely sure what this logo tee is off, but my guess is that it is something related to Linux. I could be totally wrong, though! Visit Image Space Media.


36. Something Went Terribly Wrong, photo by imagespacemedia. A cool parody of the classic “evolution” tee. Visit Image Space Media.


37. Jing, photo by Betsey Weber. Use Jing to capture anything you see on your computer screen and share it instantly as an image or short movie. Visit Jing and The Visual Lounge.


38. Vimeo, photo by Joseph Schmitt. I use Vimeo for all my video needs. It’s slick, it’s easy, it’s fun to use. Buy the Vimeo Logo Tee from Busted Tees. Visit Vimeo.


Day 3 SXSW T-Shirt Sightings:

39. We All Fall Down, photo by The Plan8 Podcast. I spot Scam School’s Brian Brushwood in a Rob Dobi tee! Brushwood wore We All Fall Down to the The Big Digg Shindigg At Stubbs BBQ. Buy We All Fall Down from Full Bleed. Visit Brian Brushwood’s site, Rob Dobi’s Site.


40. Sorry My Phone Died, photo submitted by Bryan Vega. Here’s a tee spotted at SXSW from our friend Joe Pino’s indie tee shop, Dos Chicos Tees! Buy Sorry My Phone Died from Dos Chicos Tees.

Sorry My Phone Died

41. Nerd Is The New Cool, photo by The Plan8 Podcast. I’m a huge fan of Diggnation and The Totally Rad Show and so I am so very envious of you, whoever snapped this photo! Buy Nerd Is The New Cool from Jinx. Visit Alex Albrecht’s site, Kevin Rose’s site, Digg and The Totally Rad Show.


42. Foursquare, photo by finitor. A Heart composed of the Foursquare badges – brilliant! Visit Foursquare.


43. Facebook Developer Garage Austin + Gowalla, photo by magerleagues. You can tell I’m a tee blogger when the first thing that I notice are the American Apparel tags. Gowalla, if you’re reading this – I want a Gowalla tee! Visit Gowalla and Andrew Mager’s site.


44. Assorted SXSW Swag, photo by jeffreylcohen. I heard Threadless was giving away free Threadless X Griffin iPhone cases. Best swag ever? By the way, I want ALL of these shirts. Buy the Theradless X Griffin iPhone Cases. Visit Digital Papercuts and Threadless.

Assorted SXSW Swag

45. Just Ask – Reggie Bibbs, photo by Reggie Bibbs. Meet Reggie Bibbs (middle), he’s spreading the word about neurofibromatosis through the web. Neat! The guy on the left of Bibbs, in the green shirt, is sporting Infinity MPG by Ross Zietz. Buy Infinity MPG from Threadless. Visit Neurofibromatosis Cafe and Ross Zietz’ site.

Reggie Bibbs

Reggie Bibbs

46. Darkside of the Garden, photo by Scott Beale / Laughing Squid. And we’ve got another Glenn Jones / Glennz Tees shirt! This time it’s the no longer for sale Darkside of the Garden, Star Wars parody. Visit The Laughing Squid, Threadless and Glennz Tees.

Darkside of the Garden

47. Borrow Me – Neighborhood Goods, photo by Scott Beale / Laughing Squid. NeighborGoods is where you can save and earn money by sharing stuff with your friends! Need a ladder? Borrow it from your neighbor. Have a bike collecting dust in your closet? Rent it out for some extra cash! Visit The Laughing Squid and NeighborhoodGoods.Net.

Borrow Me

48. SXSW Venn Diagram, photo by Steven Rosenbaum. Venn SXSW is the brainchild / hairbrain scheme of Sam and Hannah the Planners. We like to reduce things to their essence and find the Venn diagram a trusty tool. We’ll be condensing and synthesing all the big ideas we encounter, to produce a diagram of the day, everyday. To Venn SXSW. This will be captured on film, blog, twitter, media partners and t-shirts and relayed back to those at home in near real time. Making us your man and woman on the ground in SXSW. Over and out. Visit Albion London – Venn SXSW and Clay Shirky’s Writings About the Internet.

SXSW Venn Diagram

49. Whale Diner + Pixelated Saints, photo by Scott Beale / Laughing Squid. The Diner was opened on December 31st, 1998 by friends Mark Firth and Andrew Tarlow. After years of living on the South Side and having nowhere to eat, drink, or hang out nearby, they decided to open their own little place, and took over the lease of the 1920’s Kullman Diner car one block away from their home. Buy the Whale Diner Tee from DinerNYC. Visit The Diner Journal, DinerNYC and The Laughing Squid.

Whale Diner

50. Rocket Pack, photo by King Molan. Looks like they were having tons of fun at the Mozilla SXSW Party! I am assuming this is a custom, hand drawn T-Shirt – cool! Visit Mozilla and Pogovor.

Rocket Pack

Rocket Pack

51. Happy Cog’aoke, photo by alexdesigns. Welcome to karaoke, SXSW style! I have no idea what the story is behind this “Superhero 9″ shirt, but, I assume that the story is awesome! Visit Happy Cog Studios, Happy Cog’aoke 2 and Alex Designs.

Happy Cogaoke

Happy Cog’aoke 2 / Lesson Four: ‘Over the Top’ from Happy Cog on Vimeo.

52. Server Beach X Light Bulbs, photo by Peer 1 Hsting. I feel like I have seen this shirt before but I have no idea where it’s from. I love the lightbulbs, can somebody tell me where this shirt is from? Anybody? Buy the Vimeo Logo Tee from Busted Tees. Visit Server Beach.

Server Beach

53. SXSurrogates, photo by Urban Observer. I wanna know what shirt the guy on the left is wearing! GSD&M Idea City is a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. Visit Experience Freak, Idea City and SXSurrogates.


54. Hey, Let’s Go Do Fun Stuff, photo by Urban Observer. I love doing fun stuff! This guy looks like he is having oodles of fun at SXSW! Buy Hey, Let’s Go Do Fun Stuff from Threadless. Visit Experience Freak, Threadless and Made With Awesome.

Hey let's Go Do Fun Stuff

Day 4 SXSW T-Shirt Sightings:

55. Three Keyboard Cat Moon + I Can Has Cheezburger, photo by The Plan8 Podcast. Check out I Can Has Cheezburger owner, Ben Huh, in his sexy Three Keyboard Cat Moon tee from Threadless – the immensely popular parody of the Three Wolf Moon (See #15) shirt. Buy Three Keyboard Cat Moon from Threadless. Visit I Can Has Cheezburger, Threadless.


56. One Hundred, photo submitted by Bryan Vega. I feature Ugmonk regularly here and so it was cool to spot one of his tees at SXSW 2010! Buy One hundred from Ugmonk. Visit Ugmonk and Benjamin Ellis’ site.

One Hundred

57. I Avoid Cliches Like The Plague, photo by David Alson. Here’s social media strategist, Jay Baer in a funny one liner tee – even better, you can pick this one up at Mental Floss! Buy I Avoid Cliches Like The Plague from the Mental Floss Store. Visit TweetPR, Convince & Convert and Mental Floss.

I Avoid Cliches Like The Plague

58. I’m Ugly On The Inside Too, photo by Scott Beale / Laughing Squid. Self-esteem issues? Nah, just a cool shirt! Visit Laughing Squid.

I'm ugly On The Inside Too

59. Super Burger, photo by Kelly Davidson. Oh good god I want that burger. Forget the shirt. I WANT THAT BURGER! Visit Etched On Film and Etched On Film The Blog.

Super Burger

60. Shoot, Stream, Love and Ustream, photo by ustream. An amazing collection of Ustream shirts given away at the Ustream party. Why was I not there? Visit Ustream.



61. Skimble, photo by Maria Chily. Skimble helps you plan, track and discover your active life. This iPhone app will keep track of your runs, hikes, yoga sessions and any other activity under the sun! Visit Maria Ly’s site and Skimble.


62. Maybe Partying Will Help, photo by Kelly Davidson. Partying always helps, that’s for sure! Visit Etched On Film and Etched On Film The Blog.


63. Tantek Çelik, photo by Andrew – Hyde. Here’s a photo of software developer and entrepreneur Jon Pierce with former Chief Technologist at Technorati. BTW, can somebody tell me what logo is on Tantek’s shirt? Visit Tantek Celik’s site, Jon Pierce’s site and Andrew Hyde’s site.


64. Bike Hugger, photo by kk+. Love biking? Well you must check out Bike Hugger, a blog dedicated to biking! Visit Static Photography and Bike Hugger.

Bike Hugger

65. I Heart Geeks, photo by civicuk. Civic is an award-winning digital communications agency. Their aim is simple: to make life easier for their clients, using the best technology available. Visit Civic.

I Heart Geeks

66. Hustlemania, photo by kylesteed. Could a shirt define Gary Vaynerchuk better than Hustlemania? The word Hustle and the phrase Crush It have become synonymous with @garyvee and I am happy to see one of his catchphrases in T-Shirt form. Visit Gary Vaynerchuk’s site, Plastic Mind, Up Themes, Kyle Steed’s site and Komodo Media.


67. Dam Girl, photo by adrants. Greg, I like your shirt – where’d you get it? Greg Verdino is a futurist, marketer, writer and speaker who works as Vice President, Strategy & Solutions at full service social media agency Powered, Inc. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. Visit Adrants and Greg Verdino’s site.

Dam Girl

68. HootSuite, photo by John Biehler. Another cool HootSuite Shirt. But what about that button up skull shirt? That is dope. Visit HootSuite and John Biehler’s site.


69. Three World Moon, photo by Outdoor Miner. Why not end todays recap with how we started it! Without Three Wolf Moon there would be no Three Keyboard Cat Moon. And there would be a lot less LOL’s in the world. Buy Three Wolf Moon from Amazon. Visit Clay Shirky’s Writings About The Internet.

Three Wolf Moon

Day 5 SXSW T-Shirt Sightings:

70. Alltop, photo by Jim @TechFrog Alden. Alltop tracks all of the best stories in every possible category that you can think of – even T-Shirts. By the way, did you know that my 101 Bacon List was recently feature on the Alltop blog, Holy Kaw? Visit Alltop.


71. A Simple Plan, photo submitted by Neil Gregory. Not a day has gone by SXSW that I have not spotted a Threadless tee and day 45 is no different! Buy A Simple Plan from Threadless. Visit Threadless and Intel Blogs.

Space Invaders

72. Chicken George, photo by Jim @TechFrog Alden. DJ Chicken George’s (CG) unique “Jazztronica” style of incorporating and fusing diverse genres of music has granted him several international appearances in Sweden, Paris, Amsterdam, Vancouver, the Middle East and across the U.S. Buy the DJ Chicken George shirt. Visit DJ Chicken George.

DJ Chicken George

73. Outright, photo by Keith Burtis. Streamlining the work involved with working for yourself, will help you pay the right taxes, simplify record keeping, and keep your business on track and growing. Visit Outright.


74. Obviously Pleased With Self, photo by Brianfit. Now that is a cool shirt being worn by Rod Begbie, senior software engineer and sheep herder at Slide, makers of the finest social networking gizmos and distractions. Buy Obviously Pleased With Self from The Feed Store. Visit Brian Fitzgerald’s site, Groovy Mother and Slide.

Obviously Pleased With Self

75. Wolf Parade, photo by adrants. Adrants provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Visit Wolf Parade and AdRants.

Wolf Parade

76. Rackspace Revolution, photo by Rackspace. Get Dedicated Server and Managed Server Hosting Services backed by 100% Network Uptime Guarantee & Fanatical support at Rackspace Hosting. Visit Rackspace.

Rackspace Revolution

77. Stir It Up, photo by coquedesigns2000. Forget the fact that we see yet A Simple Plan yet again because I’d rather want to know where that Spoon In Brain t-shirt is from. It reminds me of something that you’d find at The Chop Shop Store. Anyone know where to find this tee – it seems like I’ve seen it before. UPDATE: Jeffrey Kalmikoff informed me that the shirt featured here is indeed a Threadless tee! It’s called Stir It Up. Thanks Jeffrey! Buy Stir It Up from Threadless. Visit Call Me Jeffrey and Threadless.

Spoon In Brain

Spoon In Brain

78. Social Smack, photo by Tech Cocktail. TECH cocktail started as a community building event founded in May 2006 by Frank Gruber and Eric Olson. Since 2006, TECH cocktail has been hosting mixer events and covering technology start-ups across the country with the focus of helping to amplify the local technology signal. Visit Social Smack, Somewhat Frank and Tech Cocktail.

Social Smack

79. Wiki Way, photo by Kenneth Yeung – The Wiki Way: Quick Collaboration on the Web is a 2001 book about wikis by Bo Leuf and Ward Cunningham. It was the first major book published about using wikis. Visit Wiki Way and The Letter Two.

Wiki Way

80. Jeffrey Kalmikoff, photo by Scott Beale / Laughing Squid. The Director of Design & UX at Digg and formerly Chief Creative Officer at Threadless is looking suave in this U.S.A. happy shirt by Jeremy Scheuch. This is the first Threadless Select tee spotted at SXSW! Buy U.S.A. is Dino-mite!!! from Threadless. Visit Laughing Squid, Threadless, Digg and Call Me Jeffrey.

Jeffrey Kalmikoff

81. Pi is Not For Squares, photo by Kenneth Yeung – It’s the I Wear Your Shirt guy in, you guessed it, a T-Shirt. Visit I Wear Your Shirt and The Letter Two.

Pi Is Not For Squares

82. Hire Your Own Design Team, photo by WebsiteSpark@SXSW2010. Great shirt, I wish I knew what it was promoting.

Hire Your Own Design Team

83. Mayhem Studios, photo by Kenneth Yeung – Look who I sotted, it’s designer Calvin Lee of Mayhem Studios in a classic Google tee. Calvin tweets a lot. If I’m checking my Twitter feed then I am bound to see a tweet by Calvin. Visit The Letter Two Mayhem Studios and Mayhem Studios’ Blog.

Mayhem Studios


  1. says

    Hi texasREgirl, thanks for the comment and the photo! And guess what, I actually own that shirt! It’s one of my favorite Threadless tees! Thanks for sharing!

  2. staticframe says

    The spoon in brain shirt is a super old school threadless shirt, I think it was released around ’04 or so

  3. says

    @staticframe, thanks! Update has been made to the post!

    @Andy Baio, awesome, will add that info to the post.

    @frank, thank you so much for naming that one! I was hopeful someone would know what it was!

  4. says

    Thanks for including one of my pics in your post.

    My fave shirts that I picked up at #sxswi were the Adobe ‘I know something you don’t know’ T (so cheeky) and the Media Temple Closing night party T (very slick).

    Love your blog, btw! What a fantastic idea.

  5. says

    @mike_damiko, coooool! Thank for letting me know!

    @theotherlondon, I’m so jealous! If I was at SXSW I’d be picking up tees left and right (and wherever else I see em’ as free schwag!). BTW, how does that Adobe “I know something you don’t know tee” look like? I’m curious.

    @manuel, nice! I’d seen that shirt on many other people…and now I know what the logo is for!