Indie Tee Spotlight #28: Verde Styles Wins Pepsi Refresh Project

What would you do if you won $25,000 to to help fun your great idea? Well, luckily Verde Styles doesn’t have to worry about what they’ll do with $25,000 because they came up with a succinct plan that actually won them that exact amount from the Pepsi Refresh Project. Yes, that huge corporation that makes that very popular soft drink that you love to drink gave an independent T-Shirt company $25,000.

So what did CEO and Founder of Verde Styles, Nish Patel, and the rest of the Verde Styles team plan to do with the money? Read on and find out!

Coty: Tell us a little about the Pepsi Refresh Project and how you found out about it.

Nish: I found out about the Pepsi Refresh Project luckily through MTV considering I hardly every watch it.  The Pepsi Refresh Project provides grants to individuals, organizations, and businesses to make the world a better place by giving back. The categories of ideas range include health, culture, education, neighborhoods, and the planet. Thanks to our friends and family religiously voting every day, Verde Styles to 8th for The Planet and won a $25,000 grant.

Coty: Why did you think Verde Style was a perfect fit for the Pepsi Refresh Project?

Nish: Verde Styles was founded on the basis of becoming a business with a major social impact. By not only being profitable, but also helping the community at the same time. We make sure all of our products are made ethically and within the United States. Refreshing is a word which I think describes Verde Styles. Our hip and artistic approach to environmental problems is a refreshing outlook in our world today.

Coty: What were some of the ideas/goals that Verde Styles put forth for the Pepsi Refresh Project?

Nish: Verde Styles main goal is to spread awareness about the environment through our tees. With the grant money, we can now travel to other locations around the country to make our nation a “Verde Nation.” Another idea that we can now fund is a “Zero Carbon Footprint” event planned for Earth Day 2011. The event will be powered by energy generated from people pedaling bicycles.

Coty: Some of your ideas are pretty ambitious, like “Host 20 recycling drives around the nation.” Has it been tough trying to accomplish everything you said that you would do?

Nish: As a small company, it is always tough to organize and plan events while taking care of other things. Luckily, we have many of our friends helping us get the job done, from helping us organize recycling drives at college campuses to thinking of new designs for tees and products. We continue to stay ambitious by keeping our website fresh with a new tee every Wednesday along with a fun interactive Blog.

Coty: Verde Styles was awarded a $25,000 grant last August, what’s your progress been like so far?

Nish: We have been working hard to keep the ball rolling. Just this past October, we traveled to West Chester University and University of Pittsburg for two amazing events. Also, we participated in Sustainability Day on Temple University’s campus. For the future, we have started to plan events at music festivals around the country.

Coty: You guys set out to plant 3,000 brand new trees. How close are you to that number?

Nish: After our successful events this past October, we have reached 2000 trees planted. After we have reached our goal, we will continue to plant trees as well as help other causes that Verde Styles believes in.

Thanks again to Nish Patel for stopping by and sharing his story of how Verde Styles was able to accomplish something pretty amazing. For more information on Verde Styles, please visit their website, you can also purchase their T-Shirts there as well!

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