Eat More Kale: Chik-Fil-A Big Bully?

Bo Muller-Moore has a beef with Chik-Fil-A. Or, Chik-Fil-A has a beef with Bo Muller-Moore. Muller-Moore is a folk artist who started a business centered around the phrase “eat more kale.” The more problem is that the fast food chain Chik-Fil-A has a similar trademarked phrase, “eat mor chikin.”

Apparently, the Chik-Fil-A folks feel that the phrase “eat more kale” will confuse Chik-Fil-A fans. A lawyer for Chick-fil-A sent a letter to Muller-Moore saying that his kale phrase “is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property and diminishes its value.”


I’m totally with Bo Muller-Moore on this one. Seriously Chik-Fil-A, you should consider focusing more of your time, energy, and resources on improving your chicken entrees. Leave the kale alone.

Support independent business and buy your Eat More Kale T-Shirts here. You can also sign a petition for Chick-fil-A t0 stop bullying small business owners.


  1. says

    I’m always amazing at how corporations imagine their customers as complete morons. How can people confuse eating more kale with eating more chicken? Does Chick-fil-a really think that a person will stop eating their chicken in favor of kale? Really? The play on the “eat more chikin” is mutually beneficial to both parties: free marketing for Chick-fil-a and more sales for Bo Muller-Moore. The funny thing is that now Chick-fil-a is seen as the bad guys when they should have incorporated the shirt into their marketing plan.

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