Ello Promises A New Kind of Social Network

ello.co promises to be a new kind of social network, one in which you and your network of friends are not just data for advertisers. A refreshing idea. But is such an idea sustainable? Time will tell. The network was conceived by Kidrobot founder, Paul Budnitz. I’m very intrigued by the possibilities of this audacious new network. Take the red pill, and request your invite today.


Your social network is owned by advertisers.

Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.

We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.

You are not a product.