Both the September issue of Entrepreneur and the July/August issue of Inc. give some love to two brands regularly featured on this blog: Johnny Cupcakes and Snorg Tees. Neither are long features, instead, both articles are 1 page snippets discussing the young millionaires behind both brands and how they achieved their success. Might be worth browsing over the next time you’re at your local bookstore.
Doubletake Clothing is the newest brand to enter the T-Shirt market -- and they’ve put their own spin on things. Doubletake, run by two good friends, is focused on collaborating with different artist on producing high quality designs and then using a portion of the profits to get involved with the community. Both Brandon and Craig, founders of Doubletake, have soft spots for serving the community and so they’ve developed a brand that centers on that.Â
They’ve launch their store with a single tee, one that was made in honor of the hit NBC show, The Office. The tee is called Bears, Beets, Battlestar, and, according to Doubletake,Â ”is tested and proven to evoke the most absurd symptoms from fellow fans. Symptoms may include (but not limited to) laughter, crying, nose bleeds, sensitivity to light, unpredictable rushes of emotions, numbness in extremities, high pitched voices, Paraskevidekatriaphobia, rapid chest hair growth (yes, this applies to women as well), dry mouth, vision impairment, and excessive hugging.”
If you want to pick up the first Doubletake tee, Bears, Beets, Battlestar, then you better head on over to their online store and pick it up now since it will be gone forever after February 22. The tee costs $20.00 but you can save 20% with the coupon code coty20off so go pick it up all of you Office fans!
If you need a little help remembering the Bears, Beets ,Battlestar reference then check out this video with a medley of discussions between Jim and Dwight. The reference is at 3:15.
Here’s a great little video tutorial on how to prep your images for screen printing – the essential art of color separation. And of course, whenever a video is narrated by Jimmy Heartcore, you know that it’ll be good! For those of you unfamiliar with Jimmy, he is one of the premier indie tee screen printers, and he also runs his own clothing brand on the side – Heartcore Clothing.
Eric did a great job with his second Linty Fresh live show! There were about 40-50 viewers watching the live feed the entire time which is a great turn out. For those of you who missed the show and want to watch it check out the embed above. I’ve also provided a transcript of the show below, for those of you who rather not watch the full 2 hours, or just missed a few questions, or just like text better. Thanks again, Eric!
The following Q&A was taken from the Linty Fresh Live Show #2. I had to type really fast so they are not direct quotes. But it’s as close as I could get. Enjoy with tea and a comfy tee!
Is it a good idea to use models for product shots or not?
Difficult to use models every month so very hectic. Can be flexible, time wise, if you don’t use models. More professional to use models and people may be more likely to purchase your product.
What do you use for your newsletters?
I use campaignmonitor.com to keep people in touch. Don’t over do it or it will be ignored like SPAM.
Do you change your style when doing commission work?
Yes, like to keep the LINTY FRESH style for LINTY FRESH.
How do I define LINTY FRESH’s target demographic?
Online: Guys 15 to mid to late 30′s. In person I sell more to the ladies, between tweens and 30′s. Girls less likely to buy things online vs. guys. Hipster scene if I needed to classify it, though a lot of people enjoy it.
I’ve been getting some great items in the mail for me to review, and have been for the past few months. I enjoy all the stuff I’ve been receiving and really appreciate it! Anyhow, I thought I would bring back the video reviews that I started last August and then abandoned after just three episodes. I decided to give the video thing another go, this time with me being a little less eccentric, going without the Twitter nonsense in the middle and much much more information about the product and brand.
I’m going to be keep these in “beta” for the first four episodes (yes, I’ve pre-recorded four of these) so they’re pretty raw. We’ll see how the first four episodes of season 2 (and I use that term lightly since there wasn’t much of a season 1, LOL) go and if you guys like them then I’ll keep going with them. So, let me know what you liked and what you didn’t like.Â
Monkeys. Good: great fit, huge print, print by Jimmy Heartcore, cheap Â and sweatshop free. Bad: Some moms might cringe when seeing this tee. Price: $11.
Homemaker Belt by Jon Wye.Â Good: genuine leather, custom made in the USA, very detailed print, colors are very vibrant, print on front and back, tiny signature on buckle (nice touch), nice keychain adds a nice touch, everything hand made by Jon Wye. Bad: Nothing really, might be a bit flashy for some but he also sells blank black belts and other designer belts. Price: $65.
If you have an awesome product that you want reviewed please feel free to contact me! Thanks for watching.