Doubletake Clothing Opens Up Shop

Doubletake Clothing is the newest brand to enter the T-Shirt market – and they’ve put their own spin on things. Doubletake, run by two good friends, is focused on collaborating with different artist on producing high quality designs and then using a portion of the profits to get involved with the community. Both Brandon and Craig, founders of Doubletake, have soft spots for serving the community and so they’ve developed a brand that centers on that. 

They’ve launch their store with a single tee, one that was made in honor of the hit NBC show, The Office. The tee is called Bears, Beets, Battlestar, and, according to Doubletake, “is tested and proven to evoke the most absurd symptoms from fellow fans. Symptoms may include (but not limited to) laughter, crying, nose bleeds, sensitivity to light, unpredictable rushes of emotions, numbness in extremities, high pitched voices, Paraskevidekatriaphobia, rapid chest hair growth (yes, this applies to women as well), dry mouth, vision impairment, and excessive hugging.”

If you want to pick up the first Doubletake tee, Bears, Beets, Battlestar, then you better head on over to their online store and pick it up now since it will be gone forever after February 22. The tee costs $20.00 but you can save 20% with the coupon code coty20off so go pick it up all of you Office fans!

Bears, Beets, Battlestar

If you need a little help remembering the Bears, Beets ,Battlestar reference then check out this video with a medley of discussions between Jim and Dwight. The reference is at 3:15.

Color Separations Tutorial by Jimmy Heartcore

Here’s a great little video tutorial on how to prep your images for screen printing – the essential art of color separation. And of course, whenever a video is narrated by Jimmy Heartcore, you know that it’ll be good! For those of you unfamiliar with Jimmy, he is one of the premier indie tee screen printers, and he also runs his own clothing brand on the side – Heartcore Clothing.

Spot Color Separations In Photoshop from Jimmy Heartcore on Vimeo.

Linty Fresh Live Show #2 Review

Online video chat by Ustream

Eric did a great job with his second Linty Fresh live show! There were about 40-50 viewers watching the live feed the entire time which is a great turn out. For those of you who missed the show and want to watch it check out the embed above. I’ve also provided a transcript of the show below, for those of you who rather not watch the full 2 hours, or just missed a few questions, or just like text better. Thanks again, Eric!

The following Q&A was taken from the Linty Fresh Live Show #2. I had to type really fast so they are not direct quotes. But it’s as close as I could get. Enjoy with tea and a comfy tee!

Is it a good idea to use models for product shots or not?

Difficult to use models every month so very hectic. Can be flexible, time wise, if you don’t use models. More professional to use models and people may be more likely to purchase your product.

What do you use for your newsletters?

I use to keep people in touch. Don’t over do it or it will be ignored like SPAM.

Do you change your style when doing commission work?

Yes, like to keep the LINTY FRESH style for LINTY FRESH.

How do I define LINTY FRESH’s target demographic?

Online: Guys 15 to mid to late 30’s. In person I sell more to the ladies, between tweens and 30’s. Girls less likely to buy things online vs. guys. Hipster scene if I needed to classify it, though a lot of people enjoy it.

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