This is as huge as it gets – 50% off at 410BC! Be excited and go pick up some tees, hats, jackets and skate decks. Use the code “HOLIDAYs” at checkout to score the 50% off deal. And while we’re talking about 410BC, check out Episode 43 of C0-Tee TV were I feature 410BC! Now, if only they still had those cardigans in stock!
In this episode of Co-Tee TV I review The Battle of 410BC from non other than 410BC! We take a close look at not only the shirt but the ornate packaging and the included goodies! And be sure to take advantage of the huge 50% off Black Friday Sale going on all week long. Use the coupon code “BLACKFRIDAY” to save some cash!
The Battle of 410BC by 410BC. Pros: Unbelievable packaging, shirt comes in a custom 410BC printed cardboard box and wrapped in plastic packaging. Included in the box are a bunch of goodies, including: monster trading cards and a sack filled with gems. The shirt itself features a custom neck tag featuring the 410BC logo. The shirt feels comfortable, fits good and features a nice soft print.Â Cons: This shirt definitely fits differently from the original Skate Wolf shirt that I reviewed from 410BC a while back – I think they’ve improved the quality a lot since then. My main criticism with the Skate Wolf shirt was the fit of the neck area, I thought it was a bit too tight. The perfect fit on The Battle of 410BC fixes those problems for me.Â Price: $12.
If you want to send me a product to review, please feel free to do so. You can find my information in the contact menu above. Thanks!
410BC is back with their Fall 2009 Collection and it’s their most impressive to date. It seems that with each release 410BC shows growth and maturity. You can definitely see how far they’ve come since Skate Wolf! This new line is probably the darkest collection yet, albeit in a very subtle way. A lot of anatomy references, which I don’t mind at all.
Along with the traditional tees they’ve got a varsity jacket, button-up dress shirt and a cardigan to compliment the collection. The release date for the Fall 2009 410BC Collection is set for August 7th.
You might know that I am a huge fan of the guys and girls over at 410BC, I really dig what they have been doing the past couple of months. And they’ve been pumping out some amazing tees at an astounding rate! Didn’t they just release a collection of tees a month or so ago?! Either way, I’m not complaining! Definitely another amazing collection of tees from our friends at 410BC. The new tees are available now for $20-$25 but remember that you can save 15% off your next 410BC order with the coupon code “coty” at checkout!
“Nice work! Very unique, classic, memorable style.” – Johnny Cupcakes
And if the new line weren’t enough, 410BC is having a huge $10 sale on their older stuff at their Big Cartel Store so be sure to go pick up a tee from them now – it’s the perfect time!
410BC just unveiled their newest line of tees and I think this bunch is a great collection and probably the most cohesive collection they’ve put out to date. With the exception of corporate vultures (the one with the big head) and cerberus (the one with the rats), the tees in the new line work really well together and actually compliment each other quite well. They’ve got a certain greek methology theme going they really focused on for this line and I think it goes hand in hand with their brand name.Â
The new tees are available now and can be had for $25 but remember you can save 20% off your next 410BC order by using the coupon code “coty” at checkout.
Can you believe it guys? Another 10 Indie Tee Spotlights have come and gone. How the time zooms by when you’re having fun, huh! So just like last time, I’ve got a wrap up post for your consumption containing ten, count em’ TEN Â great tips from the last 10 featured Indie Tee Spotlight brands.Â Enjoy with tea and a comfy tee!
1. Don’t Take Yourself Too Seriously. “When we first began brainstorming ideas and concepts for shirts we thought we were going to revolutionize the t-shirt world. However, as we began studying our competition and becoming familiar with the t-shirt blogging scene we realized that a lot of people not only had the same ideas, but were sometimes better executed. It made me realize that we canâ€™t take ourselves too seriously.”Â -Steve Orlando ofÂ Robit Studios
2. Hating Your Day Job Can Spark Inspiration. “We both really wanted to start our own tshirt company, with designs we couldnt find in stores. It also helps we both hate our day jobs.Â Ill never forget checking out Emptees for the first time and saying wow, this stuff is amazing I really want to wear this.Â ” -Brothers Jason and Jeff ofÂ Zombie Liquorice
3. Trial and Error Works. “There is so much knowledge available on the internet for the taking. The key is being able to sift through it. And then once you think youâ€™ve sifted through all you can handle you take the plunge and start to put your money on the line and test things out. So my whole shop, process, everything came from being willing to learn and never be too set in my ways, which is something I think a lot of people get hung up on. You have to be fluid.” -Jon Wye ofÂ Jon Wye
4. Your Brand Should Mean The World To You. “Itâ€™s such an amazing and beautiful thing to be at the helm of a boundless and opportunistic endeavor. The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.” -William Matte, Jr. ofÂ Prestigious Clothing
5. Create Something That You Would Wear and Won’t Lose It’s Appeal. “Thatâ€™s a good question. Thereâ€™s no real formula or specific criteria here, but generally each shirt should be something that (a) we think is inventive, humorous or unique (and hence, wonâ€™t lose its appeal over time) and (b) something that we ourselves would wear out in public.” -Travis Greenwood ofÂ Found Item Clothing
This week’s Indie Tee Spotlight is a treat! I had the opportunity to chat with the ladies (and fellas as I learned) that run 410 BC. It’s such an awesome milestone since this marks the first time I’ve actually got to interview women for Indie Tee Spotlight and actually get the female perspective on the t-shirt business. Mike from 410 BC also gets to add in his two cents here and there!
If you’re not familiar with 410 BC then you should be. This indie brand based out of New York is a clothing brand that is truly an artist collective, having collaborated with many talented artists and sponsored some amazing musicians.
Interestingly, the 410 BC brand name refers to monumental date in which Democracy was restored in Athens. 410 BC strives to stray from the norm and produce quality garments with ethical consumerism in mind. For more information on 410 BC, be sure to check out this video review I did of Skate Wolf, a tee from one of 410 BC’s older lines.Â
Coty: What’s the story behind 410 BC, when and how did you ladies hook up? What prompted you to start your own clothing brand?
Nicole: We started 410 BC in our first year of college, but initially we were just designing and screen printing shirts by hand. It was something we did completely for fun, just to make unique clothes for our friends and ourselves. A lot of people loved what we were doing and that’s when the business really took root.
Victoria: What prompted me to get involved with the brand was that I really loved the fact that 410 BC is an artist collective. I saw right away what a unique opportunity it was. I think that 410 BC is very different from a lot of what is out there and that’s why it couldn’t just stay a hobby.
Coty: 410 BC seems to be a dominating force in the primarily male driven indie clothing industry. What were some of the earlier challenges that you all encountered during the early days of 410BC?
Nicole: The biggest challenge we faced was definitely being in college full time and running a business. When 410 BC started to grow and a lot of people showed an interest in what we were doing, it got really tough balancing everything. I’d have a 30-page paper due and Rachel would be studying for some crazy econ exam and then we’d get all these orders. Luckily we had other people to help out, people who are an integral part of 410 BC today.
Rachel: Just what Nicole said, that was definitely the hardest obstacle we faced in the beginning. Without the help from our friend Jillian, Victoria, Nicole’s brother Mike, my sister, and all our friends who helped 410 BC grow and make it what it is, I don’t know where we’d be. But that’s one of my favorite things, is that we are a group. There’s nothing better than working with your family and friends. I do want to add though that in a lot of ways being in college helped 410 BC more than anything, especially in terms of networking. In terms of being a brand that was started by women, that has only helped us as well. Women have a great deal of influence in the economy as consumers, especially in retail. We have a large female customer base that appreciates the fact that 410 BC isn’t completely run by men. I think we’re very balanced because we work with an equal amount of men and women and we’re not just catering to one gender.
Coty: You’ve just released the new 410 BC Spring 2009 Collection. What is it about this new collection that has got you excited?
Mike: I like this collection because it’s very cohesive and I just dig all the designs in general.
Nicole: I like how these designs are more simple and classic. We kind of went back to our roots with this. Also having more color options!
Coty: What’s your favorite piece from the new collection?
Nicole: Either the Loose Lips Sink Ships tee or the mythical beast Unicorn tee.
Mike: Save Me From Technology and all the script logo tees.
Rachel: I really like everything, but I’m mostly excited for the “Polis” line that’s coming out on April 10th.
In this episode I wearÂ Failed Launch by Manos LakoutsisÂ and review a tee sent to me by 410BC.Â The 410BC tee is called Skate Wolf and is a parody of the Michael J. Fox 1980’s classic,Teen Wolf. Sorry about the knocking midway though – I didn’t even notice it while recording, yikes! Enjoy with tea and a comfy tee!
Skate WolfÂ by 410BC.Â Good: Fancy custom packaging, did a good job of sewing on the custom hang tag, very soft and comfy tee, very complex print, lots of colors. Bad: A bit tight around the neck.Â Price: Currently Not Available for Purchase.Â
If you want to sent me a product to review, please feel free to do so. You can find my information in the contact menu above. Thanks!
Clothing blog, The Art of Apparel, has an interesting post up that is allowing visitors to vote for their favorite (young) indie tee brands of 2008. The Art of Apparel admin, MadeByMAS, has stated that many of the brands that he chose for voting are ones that frequent the tee site Emptees and doesn’t include oldies and more established brands like Johnny Cupcakes.
The poll consists of 15 different brands including: AlrightOK, Dekay, Electric Zombie, Fuzzy Ink, Linty Fresh, Mediocore Clothing, Prestigious, Rethink Clothing, Slugabed Clothing, Snakes & Suits, Suffoca, The Horror Project, Word! Apparel, Zombie Liquorice, and 410BC.Â
Congratulations to all the brands that made this list – it surely must be an honor to be recognized by one of your peers! Keep up the great work.
This is the sixth edition of the Indie Tee Spotlight and this week I highlight Daren Girdner and his brand Never In Wonderland Clothing, or, as it is often referred to, NIWL.
Daren started NIWL in July 2007 with the help of his girlfriend, Kassie.Â Since then, NIWL has been a team effort between both Daren and Kassie with the both of them sharing promotion, packaging and selling duties. I was fortunate to have a word with Daren and we talked a bit about how he runs NIWL, the secret behind the NIWL name, that Johnny Cupcakes incident and how he has used the Internet to market his brand.Â
Coty: You started NIWL just a little over a year ago (July 2007) “for fun”, what has the experience been like for you since turning your fun idea into an actual business?
Daren: It’s been really fun! It’s amazing to see how well the reactions are from all these kids who enjoy what my girlfriend, Kassie, and I are doing. NIWL is like our baby, we watched it start out from just a few ideas, and now we are watching it grow.
Coty: The first tee you produced for sale was “Hungry for Cupcakes”, you no longer have that one available for sale on your website. What did that tee look like?
Daren: That tee was printed on American Apparel, and it featured only a 12 inch print, with a little zombie monster holding cupcakes. After we released it, we sold a few, and Johnny Cupcakes and his designers sent us threatening messages, saying we ripped him off, and that we must take it down. At the time I designed that shirt and got it printed, I had no idea who Johnny Cupcakes was, or what he was about. After selling all those shirts, we decided to never print anything with cupcakes on it again. We respect and love what Johnny is doing, we had no intention of copying him! But you live and you learn.
Coty: Your brand name, Never In Wonderland, is an interesting choice. What does it mean and how did you come up with it?
Daren: Honestly, there is no real story about where Never In Wonderland came from. After brainstorming some ideas, I just came up with that name. People think that since Kassie and I don’t use drugs, Never In Wonderland was meant as an anti-drug reference, which is not what our company is about at all. We do what we like, and you do what you like.
Coty: You run your own business and yet you just graduated from high school a few months ago. Other than running NIWL, what else are you up to? Have you followed through with your plans of majoring in photography? If not, what other things are you up to?
Daren: Currently, I am just working on NIWL. Next semester I plan on going to college for photography, but I’m not sure where yet.
Coty: Many indie brands hire artists to design tees for their brand. Do you design the NIWL artwork yourself or do you hire artist to do the drawing for you?
Daren: In the beginning of NIWL, I used to design the stuff myself but after awhile I felt that I would be better off hiring artists.
Coty: There are a ton of quality indie tee brands out there at the moment, which are some of you favorites? Was there any particular brand that inspired you when you first started out?
Daren: Right now I am currently into 410BC. I really enjoy what they are doing, and they have a little bit of something for everyone. I believe that they are going to go a long way if they keep at it.
As for inspiring brands that helped me start there really aren’t any. I mean, when I was growing up my uncles and aunts were all silk screening their own shirts and trying to sell them over the Internet. So I guess I just picked up from that and did my own thing with it. I’ve never really looked up to any brands because I was way to busy looking up to bands like Blink-182. I never figured I would be selling shirts over the Internet. But I love it and seems like a lot of kids are enjoying what we do so that makes it even better. If I had to pick one brand that I look up to currently I would say Johnny Cupcakes.
Coty: One of the most important things for new brands is to get exposure. What are some of the things that NIWL is doing to get the NIWL brand noticed? How have you used the Internet to maximize your brand exposure?
Daren: Well so far we have only used the Internet for exposure. We haven’t sold at any shows or things of that nature. But it seems like the Internet has been getting the job done for us. As corny as it is we just have a MySpace account that kids see and they check out our website and if they dig it hopefully they buy a shirt, and if they don’t then they move on. It is as simple as that. But don’t get us wrong we would love to sell at shows and things like that. We just haven’t had the chance to yet.
Coty: Finally, you’ve mentioned on your blog that your goal would be to open up a NIWL boutique. Running a physical store takes a lot of dedication and hard work. In an ideal world, what would be your time frame for accomplishing this goal? What other goals do you currently have for NIWL?
Daren: Depending on how things go with NIWL we hope to get our own store 2-3 years from now. Man, we have so many goals that we would like to accomplish it just takes time. When we first started out one of our goals was to get cut and sew t-shirts made, and we did it. We want to get into a lot more cut and sew things such as sweaters, denim, etc.
*I’d like to thank Daren for allowing me to interview him and also his patience in waiting for me to get the interview questions to him! I’d like to wish both Daren and Kassie the best with NIWL and that in the near future I can shop in a NIWL boutique!