Interview With Threadless Less Is More Winner Aaron Hogg

Here’s another opportunity to win some T-Shirt goodness! I had the chance to interview Aaron Hogg, this weeks Threadless Loves Less Is More winner! Post in the comments section and tell me what Less Is More means to you and I will randomly select one (1) winner to receive a $25 Threadless Gift Certificate that you can use to pick up Natural Selection by Aaron Hogg or any other tee you choose!

For an extra entry, be my fan of Co-Tee TV on Facebook and post a comment on my wall telling me what Less Is More means to you. (1 winner will be randomly chosen from the pool of people that leave a comment here and on my Facebook fanpage, leave a comment in both places and get two entries). Good luck and congratulations Aaron! 

Contest ends on Monday, July 13, 2009 at 11:59 pm Hawaii time. The winner will be announced the following day!

Coty: What was the most difficult part about being restricted to the 2006 submission guidelines?

 Aaron: I guess just making the image work with 4 inks. I actually really like working under restrictions, particularly in shirt design, it helps me focus. I went for a kinda faux 50s execution because a lot of the stuff from that era was done with limited colour palettes so it seemed to fit the brief.

Coty: As the Threadless Loves Less Is More Winner, you will be receiving, aside from the $2500 from Threadless, an amazing amount of community donated prizes. Which of the community prizes are you most excited about?

 Aaron: They all excite me in one way or another. But if I had to hone it down, I’d say the art prints & original artworks & the coffee, I am a coffee junkie so that sounds mighty fine. I just feel sorry for Threadless having to ship them all the way to NZ. Thats gonna cost an arm & a leg. I only just moved back here from Vancouver too.

 Coty: You’ve been a member at Threadless even before 2006. What’s your all time favorite Threadless design?

 Aaron: Oh man, thats such a hard question. The answer has changed probably 50 times during my time there. At the moment my favorite design is Untitled by Dan Sheffield (Tesco), I love everything he does. I even have a Tesco tattoo, which I guess officially makes me ‘gay for him’.

Coty: What does “Less Is More” mean to you? Are you a “Less Is More” kind of guy?

 I guess less is more means that as a golden rule if you can communicate the concept behind your design simply & with less clutter it is more effective than doing it in a complicated way. I am trying to be a less is more kinda guy but as you can tell from the majority of my work I am failing. I enjoy creating & get a fair number of jobs from my over-the-top complex stuff but funnily enough most of the designers I rank the highest are minimalist in their aesthetic. As I develop & learn I think I will head this way myself.

Natural Selection by Aaron Hogg

Natural Selection by Aaron Hogg

Coty Loves Threadless #21 – A Clockwork Popsicle

I won’t lie, this weeks Threadless crop is unbelievably awesome and that makes for an amazing Episode #21 of Coty Loves Threadless! Freakanaut by Aaron Hogg gets all my praise this weeks and is my Threadless Pick of the Week! And how about the rest, you’ll have to watch! If you haven’t yet, be sure to check out and vote for my TypeTees slogan submissions – I’m submitting one every day until I get printed! Every vote counts so vote for a slogan and help me get printed.

Coty Loves Threadless #21 on YouTube. Also, I’ll give you a hug if you subscribe to me on YouTube!

Freakanaut by Aaron Hogg is my Threadless Pick of the Week!

Freakanaut by Aaron Hogg

[Read more...]