The Social Media Sommelier

Here’s a great interview that Chris Morrow from iReport did with the popular wine guru and social media expert, Gary Vaynerchuk. In the short video Gary talks a little about Twitter and more importantly, Search.Twitter, and how we can use this tool to optimize our personal brands. 

I have to admit that I am a huge fan of Gary and he was a big inspiration for me starting this blog. Anyone else out there reading this dig what @garyvee is doing? 

And of course, I must include a T-Shirt in the post, so here we go, some Gary Vaynerchuk inspired tees:

All three of these tee can be picked up from Wine Library. The first one is called lurker and it’s the perfect tee for those of us who, well, love to lurk. It’s normally priced at $15.99 but is on sale for just $9.99. 

Lurker by Gary Vaynerchuk

OAK MONSTER! Gary loves to talk about that Oak Monster and if you’re a fan of the Oak Monster this is the tee that you should rock. Unfortunately, it’s sold out – Booo!

Oak Monster by Gary Vaynerchuk

And finally, it’s the Fruit Bomb! And who doesn’t like a good fruit bomb once in a while, I know I don’t mind it at all. If you’re into over the top fruit bomb wines then pick up this Wine Library tee for $14.99. 

Fruit Bomb

PleaseDressMe Opening Sequence

Have you seen the new animated opening sequence for the PleaseDressMe show? Well here it is! It was recently posted on Vimeo by creator Jeff Peak. Apparently it was made as a gift to the PleaseDressMe guys – how cool is that. I saw at least one shirt that I own in that video, did you see any tees that you own? By the way, Episode 1 of PleaseDressMe TV was released a few weeks ago, when can we see Episode 2 or am I just looking in the wrong place? 

This is an opening animation I built for the online show PleaseDressMeTV. PleaseDressMe is a search engine for t-shirts created by AJ and Gary Vaynerchuk. These guys are quite inspiring and for that I created this as a gift. – Jeff Peak


Please Dress Me TV Animated Open from Jeff Peak on Vimeo.

PleaseDressMe TV Launched

Last September I reviewed the then new site, PleaseDressMe so I was automatically interested when I found out on Twitter that the first episode of their new online show was was available. I just wrapped up watching the first episode of PleaseDressMe TV, the show hosted by the Vaynerchuk Brothers, Gary and AJ. I have to say that I did enjoy the first episode, aptly titled as a “beta” by Gary. The show reminded me a lot of the formula used for Wine Library TV. It was shot Gary’s office, which is a familiar setting if you watch the other video’s that Gary posts on his personal site. 

Much like WLTV, PleaseDressMe TV discuses and rates a bunch t-shirts on a 100-point scale. They rated a total of 7 shirts, each coming from a different vendor/brand (i.e. Threadless, Design by Humans). They rate these items based on different factors that are very subjective like design, feel, comfort and color. So it’s interesting to see how they will rate simple t-shirts vs. more complex t-shirts in the future (just because it has 12 colors doesn’t mean it deserves a score of 90+). 

I liked how Gary intertwined some of his business sense into the show, especially when they started talking about personal branding during the Kid Robot segment. The only issue I had with the Kid Robot segment is when they scored the shirt low because of pricing (the shirt cost $50). I think that the review should be based more so on design rather then pricing, just my opinion. 

They did give one bad review on the show, with Gary calling the Collar Free tee Freedom by Rachel Cobb “ugly.” This was interesting to watch, since praise is so commonplace in the t-shirt culture. I’ll be looking forward to more harsh reviews – it’s entertaining. 

Gary and AJ also give away free tee’s on the show, in varying sizes, so that’s great. Also, they have live interaction via Ustream which is awesome in terms of user interactivity and feedback. 

All in all I enjoyed the show. I’ll be watching future interviews and it may have inspired me to do a couple more video posts of my own in the future! Click on to watch the show:

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Please Dress Me Review, Hit or Bust?

So Gary Vaynerchuk, head honcho, founding father and spokesman of the Wine Library enterprise (Wine Library TV and the Wine Library Store) has started a new venture with brother AJ Vaynerchuk and Digg architect Joe Stump. That new venture is a T-Shirt search engine. Yep, that’s right, a T-Shirt search engine, something totally unrelated to Vay-ner-chuks expertise in wine and inspirational speaking. 

Is Please Dress Me as good as Wine Library TV? Is Please Dress Me functional and useable, meaning, does it yield good search results? First of all, no, Please Dress Me is not as good as Vaynerchucks’ Wine Library venture. Yet. The reason why it’s not yet as good as Wine Library TV is because of something that it lacks. Don’t get me wrong, the Please Dress Me site looks gorgeous, but unlike Gary’s other venture, it lacks character. See, with Wine Library TV, you knew it was credible because of Vaynerchuks tenacity and love for the topic. If you’ve seen his Wine Library TV podcasts then you know how passionate he is about wine. In other words, Wine Library TV brings the thunder, whereas Please Dress Me does not. Do these guys really love T-Shirts or is this just a side hobby of sorts just because they have the cash to play with? Indie tee designers are a passionate bunch. Gary, AJ and Joe, are you guys passionate about tees?

The concept of a T-Shirt search engine is great. Imagine a tee specific search engine that you can use to search for all the Darth Vader tees that are available online and which will yield you a substantial number of search results (because we know there are a ton of Vader search in InternetLAND). Conceptually, this is a great idea. However, it seems like Please Dress Me (as expected) is going through growing pains because a search for Darth Vader shirts yielded me just a single tee, and it was a familiar Threadless tee to boot instead of something new. Conversely, a Darth Vader search yielded me more than 10 pages of results. Yes, thats a lot to shuffle through, but quickly switching to image views I can pick out the ones I like easily, and google even yielded the same green Threadless Darth Vader shirt that the Please Dress Me search yielded. For the site to be useable you need to yield more results, especially when searching for Darth Vader!

One feature that I do like is the ability to search by price point, this is a nice feature as you can search for tees specific to your budget. Those that like to use only particular colors, say eggplant green, can also search by color. 

One problem that I recognize is the inability for users to add tees to the site. No doubt that they have big time companies indexed, like Threadless, but what about the little guy. What about Indie tee designers? At the moment, users cannot add tees to the site themselves, they have to go through the tedious loop hole of emailing their tee info to the Please Dress Me staff. Adding an “Add Tee” feature would make your site that much more robust and more appealing to the little guy. 

Having said that, I think Please Dress Me has a lot of potential. The growing pains are present, but, with Vaynerchuks’ experience, and hopefully passion for tees, we’ll see a lot of growth and development.