It’s a bit ironic that the first post on this blog after I have left for my New York/Toronto vacation is one that has to do with the Hawaiian islands that I left behind. Aloha Army is a local brand that is based out of Honolulu Hawaii. Their flagship store is located on Waikiki beachwalk and “aims to distribute new and different surf brands to Hawaii, the mecca of Surfing.”
What is Aloha?
“The word â€œAlohaâ€ has several definitions in English. Hello. Goodbye. Love. Beloved. Sweetheard. Loving. Furthermore, â€œAlohaâ€ can aslo be defined as warm-hearted emotions like, kindness, grace, charity, sympathy and compassion.”
According to Wikipedia, Aloha is:
“Aloha in the Hawaiian language means affection, love, peace, compassion and mercy. Since the middle of the 19th century, it also has come to be used as an English greeting to say goodbye and hello. Currently, it is mostly used in the sense of hello; however, it is used as the above.”
Aloha is a a good thing. Aloha permeates throughout Hawaii and its people.
If you live in Hawaii, you can stop by the Aloha Army shop on Lewers Street in Waikiki and if you live away from the islands then you can also get a taste of Aloha by checking out the Aloha Army website and online shop. T-Shirts are priced from $15 to $30 a piece.