This is actual very cool. It’s called the NES Buckle and it is a belt buckle made from an actual classic NES controller! They cost 30 bucks for the buckle alone and $45 if you buy the NES buckle and leather belt combo. To celebrate the relaunch they had to find more controllers!) they are giving away a $10 discount code to the first 100 people to use the code so you better act fast if you want to take advantage of this deal! The code, fittingly, is “upupdowndown”.Â
but alas, this is a tee blog and any post minus a tee, will not cut it! So here you go, the perfect tee to go with this belt! ACTUALLY, the recently released Threadless tee, The Gaming Revolution by Sean Mort, would be a better fit but I’ve already featured it on the site!
The tee is called model no. NES-004Â and it’s coming to you from Huzzah Goods and it sells for $25.Â
In this weeks Indie Tee Spotlight I feature Jon Wye, a belt and t-shirt designer based out of Washington, D.C. who has been doing his thing for four years now. You might remember that I recently featured the Jon Wye designed Homemaker belt in my last Glorious Nonsensities video review. Jon is the ultimate do-it-yourselfer as he has developed his own methods to produce his signature graphic design belts and buckles. He also has developed a unique method for taking 3D product shots, providing a unique experience for the potential buyer.
I had the opportunity to get to know Jon more and am happy that he was able to share a little about himself and Â the company that he has poured his entire self into for the last couple of years.
Coty: Your signature products are your custom made leather belts and buckles. What was your first experience in working with leather and what propelled you to start a company focused on making original and custom made belts?
Jon: It all started with a girl. I think that’s how a lot of good stories start. One of our first dates was making belt buckles out of wax carvings, plaster casting, and melting craft-catalogue pewter into the mold. And when she moved away to Barcelona (pre-planned before we met) I had a lot of time on my hands and so I kept creating. I didn’t want to be the person “left” behind, I wanted to strive for something. So I started making more belt buckles and eventually moved to belts. And the initial ideas for the graphic belt process came about a year into my brand. It was one of those â€˜ah ha’ from a dream moments. And it kind of consumed me until I perfected it.
Coty: All of your products are custom made in your shop that you’ve named “the funkfactory.” How did you learn to work with the metal and leather mediums that you use for your belts? Did you learn by trial and error or do you have some formal training?
Jon: It was all trial and error. A lot of error! I worked as an Office Manager (glorified receptionist) at a PR firm for about 4 years. I spent a lot of time researching everything on the Internet. A tidbit here, a tadbit there. No one source spells it all out for you. I simply became a good disseminator of information, coupled with an unquenchable thirst to learn more and more. There is so much knowledge available on the internet for the taking. The key is being able to sift through it. And then once you think you’ve sifted through all you can handle you take the plunge and start to put your money on the line and test things out. So my whole shop, process, everything came from being willing to learn and never be too set in my ways, which is something I think a lot of people get hung up on. You have to be fluid.
Coty: We cover a lot about marketing and branding techniques. Have you done anything, either locally or online, different or unique to market the Jon Wye brand? What techniques have worked best for you?
Nothing, absolutely nothing beats getting out into the public! I spent the last 3 years selling at various outdoor events in the DC area, building my name. Every time people saw my display it was bigger and better. When I made money it went right into new displays (all custom built) and new products. People love to see you growing, and love to know that the money they spend on you is helping to build something special… that they had a hand in your success.
I once took out an expensive add in the back of Rolling Stone magazine… worst mistake ever! I spent $2000 thinking I was going to be selling belts and tees like crazy! I think I made about $250 back. I took the spanking and walked away from paid advertising. I started doing what I learned at the PR Firm. I wrote press releases, and came up with unique twists for announcements. And that led to some feature articles in the Washington Post that people still remember to this day.
And I talk about the brand. As one PR person told me, if you don’t talk about you, no one will. It’s true! It might feel odd at first, but if you truly believe in what you are creating it will come across as sincere when you tell people about you creations.
And lastly, my Pink Ducky sticker. One of my supremely talented artists, David William, helped me create a JonWye iconic image. My Pink Ducky sticker is known around DC and is included in every order from online. It was a big risk to create the stickers considering I give them away for free, but I have seen my return 100 fold. People love the darn thing and are shocked that I give it away for free. It’s waterproof and really durable. I made sure the quality of the sticker matched the quality of my brand.
Coty: You’ve been building the Jon Wye brand for three years now. What has been your greatest experience so far? What has been the most difficult or stressful part of running your own small business?
Jon: Actually I’ve been building it for 4 years as of January 2nd. YEAH… 4 year Anniversary! That’s why the JUNK buckles are on sale for $10. It was the first buckle!
I used to look for that great moment, the tipping point (BTW, I highly suggest reading â€˜The Tipping Point’) but it’s been more of a slow and steady build. Each year is better than the last. Each year has great moments, but all in all it’s been the whole of it, the journey, the mental game of creating something that has been the most rewarding.
The most difficult or stressful part? OYE! Sticking to my ideas even though every sign around me said it wasn’t right. There were many moments where I didn’t know if I was going to be able to make my credit card payments. Times when I invested in new machines and products when I didn’t necessarily have the money. It is no joke when I say that I have put everything I have into this company, and then some. Thing are still tight, but thanks to all the wonderful people that have supported me the light at the end of the tunnel is peering through.
Coty: How much do you think the D.C. culture has influenced your designs and the direction of your clothing line?
Jon: The easy answer is that I am a product of my environment. I grew up here. I know people in DC, myself included, talk about politics on a more regular basis, as we are inundated. But I am separated from the political scene. And DC’s rich underbelly of Punk Rock, Bike Polo, etc is something I am just now becoming more aware of.
I’ve been getting some great items in the mail for me to review, and have been for the past few months. I enjoy all the stuff I’ve been receiving and really appreciate it! Anyhow, I thought I would bring back the video reviews that I started last August and then abandoned after just three episodes. I decided to give the video thing another go, this time with me being a little less eccentric, going without the Twitter nonsense in the middle and much much more information about the product and brand.
I’m going to be keep these in “beta” for the first four episodes (yes, I’ve pre-recorded four of these) so they’re pretty raw. We’ll see how the first four episodes of season 2 (and I use that term lightly since there wasn’t much of a season 1, LOL) go and if you guys like them then I’ll keep going with them. So, let me know what you liked and what you didn’t like.Â
Monkeys. Good: great fit, huge print, print by Jimmy Heartcore, cheap Â and sweatshop free. Bad: Some moms might cringe when seeing this tee. Price: $11.
Homemaker Belt by Jon Wye.Â Good: genuine leather, custom made in the USA, very detailed print, colors are very vibrant, print on front and back, tiny signature on buckle (nice touch), nice keychain adds a nice touch, everything hand made by Jon Wye. Bad: Nothing really, might be a bit flashy for some but he also sells blank black belts and other designer belts. Price: $65.
If you have an awesome product that you want reviewed please feel free to contact me! Thanks for watching.