The Dark Knight Light

This is an AWESOME T-Shirt! It’s from Shirt.Woot and was designed by Nathan W. Pyle. The design is simply called The Dark Knight, but it could have easily been called The Dark Knight Light! I think that would have been a much more witty name. This Batman glows in the dark!

If you want this one you better cop it now, it won’t be around for long, like mos other Shirt.Woot T-Shirts. You’re lucky that it’s even still available. The Dark Knight is available now from Shirt.Woot for $15.

Co-Tee TV Episode 81: Hello MAC, Modus Collection and Chess Pieces

In this episode of Co-Tee TV I wear M.A.C. by Doctor Hazmat and review Knight: Headphones by Modus Collection Clothing, a brand that launched in the Fall of 2010 and whose mission is to provide you a means of self-expression with fun and unique designs.

You can also watch this episode on Vimeo or blip.tv and download and sync all episodes to your iPod, iPhone or iPad by subscribing for free to Co-Tee TV in the iTunes Store.

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Coty’s Thoughts:

Knight: Headphones by Modus Collection. Pros: There is definitely a lot to like about this particular T-Shirt from Modus Collection. First of all, I think it is the strongest design of the six T-Shirts in the fall 2010 collection. The T-Shirt itself is a 50% cotton/50% polyester blend and is very soft, however, I wish they would mention what type of T-Shirt blank was used. I love that the tee is tagless and instead features a screenprinted neck label instead. Another great feature of Knight: Headphones is the custom embroidered tag on the lower left seam of the T-Shirt featuring the Modus Collection logo. Finally, I should note that the T-Shirt is shipped in a separate sealed plastic bag to protect the tee during shipment. Also, Modus Collection uses custom mailers which provides a nice professional touch. I’d also like to note that I was rather impressed with the various promo shots featuring the different Modus Collection T-Shirts. A lot of times, product shots are an after thought. That’s not the case here, they obviously put thought into selecting models and backgrounds, I just wish other brands would do the same.

Suggestions: My biggest concern when it comes to the current crop of Modus Collection T-Shirts is the price of the product. I feel as if Modus Collection is marketing their tees as a premium product (which is fine and other indie brands definitely do this as well) and the price point definitely reflects that. Despite this, I feel the price point is a bit much. I should note that there is nothing wrong with a high price point and in fact I have reviewed tees that are priced above $30, $40 and even $50. However, if you do have a high price point, you better impress. At this price point ($38), I would have expected a custom cut T-Shirt, intricate packaging, and even custom hangtags. I think that the background story and theme of the line is great, but, I think they either need to 1. drop the price a little, or 2. provide a more premium experience so that buyers feel as if they are getting their money’s worth. Some examples that I can point to that offered me a wow moment when opening the product include Maiden Voyage, Excess Is OK and Fur Face Boy. Each of these brands sell their T-Shirts at a premium price, but the difference is that when I received these products I actually felt as if I was opening a premium product. Having said that, my biggest suggestion would be to 1. improve on customer experience.

Price: $38.00.

The Doctor Is In by Doctor Hazmat. Pros: Doctor Hazmat fans, we are back with the third and final Doctor Hazmat T-Shirt! The great thing about the Doctor Hazmat line is the cohesiveness. I love how he had a theme and stuck with it. Collectively, all three designs work together. Nothing feels fragmented or oddly placed with Doctor Hazmat, it just works. In the future, I’d like to see the brand step it up in other aspects such as packaging. I think some great things can be done with this science/mac scientist theme and Docotor Hazmat is definitely moving in the right direction. Now go buy some Doctor Hazmat T-Shirts while you still can!

Price: $25.

Also mentioned in this episode:

Why is my hair crazy long? I explain in this episode.

If you want to send me a product to review, please feel free to do so. You can find my information in the contact menu above. Thanks!

shirtcity.com - USA FANSHIRTS

Indie Tee Spotlight #18: Endgame Clothing

This week, I’ll be featuring two different clothing brands in two different Indie Tee Spotlights – to make up for missing last weeks post. First up this week is a brand that I featured in Glorious Nonsensities Episode 6: Crazy Bananas, Endgame Clothing and Chess.

I was lucky enough to chat with John OBrien, the founder of Endgame Clothing. He discusses why the game of chess is so important to him and what prompted him to start a clothing company that is focused on the chess playing community. Despite having such a defined demographic, John has made his niche in the clothing industry and hopes that the opening of his new online store will take his brand to the next level. For John, it’s all about bringing exposure to the game he loves and is so passionate about. Also, Endgame Clothing is the newest addition to our Attack of the Coupon Codes promotion so you can now save 20% off of your entire order with the coupon code “COTY”. 

Endgame Clothing

Coty: How long have you been playing chess? Do you compete professionally?

John: My father first taught be to play chess when I was about 9 or 10 years old. I was a casual player for many years before becoming more serious with the game. I play in tournaments and online, but I’m nowhere close to a professional player.

Coty: What is it about chess that inspired you to create your own clothing line around it? How would you describe the typical attire of the average chess player?

John: Because I was a chess player, I wanted some chess clothes. But the only chess shirts I could find were totally lame. And I’m not talking about nerdy chic, I’m talking straight up lame – the kind of lame that gets your ass kicked! So in 2001, while writing a screenplay with a buddy of mine, I had this funny idea for “Hardcore Chess Apparel.” It was really just a joke. But when I came across a friend of a friend of a friend who silkscreened shirts in his garage, I asked him if he would make a shirt for me – this was the start of Endgame Clothing. It’s been Bishops and Bentleys ever since! ;-)

The typical chess player’s attire is pretty typical to anyone else: jeans and t-shirts.

Wandering Kings

Coty: You opened up your online shop last month, after 6 months of planning and preparing for the launch. What was that 6 month period leading to the launch like? What were the most important lessons you learned about starting an apparel company?

John: The 6 months of preparation before the launch of the online store and the new designs was quite an education! I was starting from scratch. I had one crappy handdrawn shirt that was printed on and off in some dude’s garage for several years, but I didn’t know anything about design or suppliers or e-commerce. I basically wandered around in circles for a few months until I found a little website called Emptees. This changed everything! Suddenly I had instant 24/7 access to the most talented people in the industry. I still had a crazy time putting everything together, but there is no way I would be where I am today without the Emptees crowd – thanks, guys!

There are many lessons I learned along the way, but I will give you one specific example. Since my launch, I have been very happy with the sales of all of my shirts except for one, the one I call Trophy. I basically wanted this design to be “light on the chess elements.” My rationale was that I wanted to offer a shirt for people who might not be comfortable with a whole lot of chess on their chest. I came up with the concept and the artist did an amazing job with it. I love the shirt, but it’s my worst seller!

After asking some of my best customers why they never chose the Trophy shirt, I found the reason. The reason is that if people are going to sack up and buy a chess t-shirt, they want chess on it!! So the moral of the story is to stick with your branding!!

Trophy

Coty: Have you gotten feedback from other chess players? What has their response been like to your brand and your designs?

John: The response so far from other chess players has been great! I even have a few fans that have gone out of their way to help promote Endgame. So it’s really the players and fans that make everything worth the hassle. There have been many times when I have thought to myself, “Chess t-shirts? Chess t-shirts? What the hell am I thinking?” But then getting a really nice email or picture from a fan makes it all worth it!

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Glorious Nonsensities 2×06: Crazy Bananas, Endgame Clothing and Chess

In this episode I wear You Crazy Banana! by Word! Apparel and review two tees that I received from Endgame Clothing, a brand that specializes in designing tees made for and designed by people that love the game of chess. As always, enjoy with tea and a comfy tee!

You can also watch this episode on Viddler, Vimeo, or on blip.tv.

Coty’s Thoughts:

3Kings & Trophy designed by Endgame Clothing. Good: These tees fit perfectly on me, tagless print for extra comfort, fabric is incredibly soft and so is the ink, awesome designs that can be easily worn by both chess players and non chess players. Bad: I preferred 3Kings over Trophy, no real complaints about these two tees. Price: $24.99.

3Kings by Endgame Clothing

Trophy by Endgame Clothing

You Crazy Banana! by Word! Apparel. This week’s starter shirt can be purchased for a limited time from Word! Apparel. Get this tee now before it’s gone forever, plus, who doesn’t like bananas – especially crazy ones. Price: $16.99.

You Crazy Banana by Word! Apparel

If you want to sent me a product to review, please feel free to do so. You can find my information in the contact menu above. Thanks!