It has been a long while since we lasted reviewed tees from our buddy Emil Kozak, who designs awesome stuff all the way in Spain. Spain is a far ways from Hawaii, but I do hope that I can make it there sometime in my life. What I can do (and do pretty well) is take advantage of lazy days. Lazy days tend to be a bit more rare nowadays, but on the few occasions when I do have a lazy day, I love to just relax on the beach and enjoy the sun and the waves. That’s my perfect lazy day.
Why all the talk about lazy days? Well, that’s the name of Emil’s latest collection. The collection features a set of three very well designed T-Shirts (I wouldn’t expect anything less from Emil), a zine with 60 pages worth of Emil Kozak goodness, and an Optical Birds poster printed on heavy art paper (70×50 cm).
The collection is very Emil Kozak. The eye-to-detail is always present in his work and his designs. I’d actually love to get my hands on one of the Lazy Days Zines. It must have been one of hell of a task to decided which of those designs (in the zine) would be selected as the designs to be printed on the T-Shirts. Lazy Days is a stellar collection.
The T-Shirts are priced between 35€ and 40€ (~$47 – $52 US), the zine is available for 35€, and the Optical Birds poster is priced at 180E (~$237 US). All of these items are available now at the Emil Kozak online shop.
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Knight: Headphones by Modus Collection.Pros: There is definitely a lot to like about this particular T-Shirt from Modus Collection. First of all, I think it is the strongest design of the six T-Shirts in the fall 2010 collection. The T-Shirt itself is a 50% cotton/50% polyester blend and is very soft, however, I wish they would mention what type of T-Shirt blank was used. I love that the tee is tagless and instead features a screenprinted neck label instead. Another great feature of Knight: Headphones is the custom embroidered tag on the lower left seam of the T-Shirt featuring the Modus Collection logo. Finally, I should note that the T-Shirt is shipped in a separate sealed plastic bag to protect the tee during shipment. Also, Modus Collection uses custom mailers which provides a nice professional touch. I’d also like to note that I was rather impressed with the various promo shots featuring the different Modus Collection T-Shirts. A lot of times, product shots are an after thought. That’s not the case here, they obviously put thought into selecting models and backgrounds, I just wish other brands would do the same.
Suggestions: My biggest concern when it comes to the current crop of Modus Collection T-Shirts is the price of the product. I feel as if Modus Collection is marketing their tees as a premium product (which is fine and other indie brands definitely do this as well) and the price point definitely reflects that. Despite this, I feel the price point is a bit much. I should note that there is nothing wrong with a high price point and in fact I have reviewed tees that are priced above $30, $40 and even $50. However, if you do have a high price point, you better impress. At this price point ($38), I would have expected a custom cut T-Shirt, intricate packaging, and even custom hangtags. I think that the background story and theme of the line is great, but, I think they either need to 1. drop the price a little, or 2. provide a more premium experience so that buyers feel as if they are getting their money’s worth. Some examples that I can point to that offered me a wow moment when opening the product include Maiden Voyage, Excess Is OK and Fur Face Boy. Each of these brands sell their T-Shirts at a premium price, but the difference is that when I received these products I actually felt as if I was opening a premium product. Having said that, my biggest suggestion would be to 1. improve on customer experience.
The Doctor Is In by Doctor Hazmat.Pros: Doctor Hazmat fans, we are back with the third and final Doctor Hazmat T-Shirt! The great thing about the Doctor Hazmat line is the cohesiveness. I love how he had a theme and stuck with it. Collectively, all three designs work together. Nothing feels fragmented or oddly placed with Doctor Hazmat, it just works. In the future, I’d like to see the brand step it up in other aspects such as packaging. I think some great things can be done with this science/mac scientist theme and Docotor Hazmat is definitely moving in the right direction. Now go buy some Doctor Hazmat T-Shirts while you still can!
Also mentioned in this episode:
Why is my hair crazy long? I explain in this episode.
A few Co-Tee TV episodes ago, I reviewed Vaughn de Heart, a unique brand started by self-proclaimed Vaughntrepreneur, RoyLyn Le’Vaughan Palmer-Coleman. Well, Vaughn de Heart is back with a collection of new and limited items. Le Magnifigue was released on Black Friday and fittingly features 7 brand new Vaughn de Heart products, all of which are black. What makes this collection truly special is the limited run number of each of the products in the Le Magnifigue Collection. Each item is limited to seven pieces. Why 7?
“It actually start with the zip hoodie. I put Le Magnifique on the back and I thought I was done. Then while I was sitting at work one day crunching numbers (I work during the day as an analyst) the idea of the magnificent 7 came to me. I thought, “I’ll make 7 hoodies!” But that didn’t seem like enough. When I got home I got to my computer and started designing more and the idea of 7 items and making only 7 of each happened. Then the idea of the numbered cards to give it a special feeling. Then the idea of the gold tags, and the special drawstring bags as packaging. I actually started making this collection in August (That’s why there is a tank in the collection), that’s how long it took all of the details to come together, and now that it is made and my screen printer thoroughly hates me for putting him through this ordeal, the collection is finished.” – RoyLyn Le’Vaughan Palmer-Coleman
I took a quick peak at the Vaughn de Heart shop and noticed that a few of the items from Le Magnique are already sold out or only available in 1 or 2 specific sizes. So if you see something that you like, I highly recommended that you scoop it up! Items from this collection are priced from $24.95 to $54.95 and are available now from the Vaughn de Heart online shop.