I’ve featured A.J. Dimarucot aka Collision Theory on this blog many times before (read interview) and was excited when I read this post that he made over at Emptees regarding a Kevin Garnett design that he did a year ago. This story should be pretty inspiring for you would be and hopeful designer types.
I had a friend who worked in Adidas in my country and I emailed him the graphic, asking him to send it over to his US contacts. I was hoping they would pick it up and use it on t-shirts.
A year passed and nothing came of it. Until June of this year.
I got an email.
They wanted to buy the graphic.
I didnâ€™t wait long enough….I had sold the graphic to a clothing line who liked the zombie quality of the design. And they didnâ€™t really care that it was actually KG. I never expected Adidas to come back to me after so long. So I sold the damn design to someone else!
So I told the Adidas contact it was not available anymore expecting I would probably miss the only chance I could work with a client like Adidas. But good thing they wanted me to do graphics for Dwight Howard (fuck you SWH haha) and Derrick Rose. So I did! Theyâ€™re not in stores yet and probably wonâ€™t be available until 2010 (if at all they print it).
So I was stoked. Thinking I was lucky enough to have worked for them. Damn good pieces for the folio.
I thought it would end there.
Come November of this year. Nike US emails me and asks if I could do some t-shirt graphics for them. Telling me how much they like my work. They actually showed me a design of mine they really liked.
Guess what graphic it was..
..KEVIN FUCKING GARNETT!!
So I did two Nike Air Max graphics for them for their Europe accounts. They paid me a damn huge amount and they may or may not print the design.
So there. I officially love Kevin Garnett.
Moral of the story. Do things you love. One day someone will pay you for it.
Fresh off his big $10,000Â Design By Humans win, Christian San Jose (aka csj89) sat down to talk with me about his winning design Mecha-Labaw, the stress of competition and the power of social networking and good old hustle.
1. Congratulations on winning the Design By Humans $10,000 contest!It’s been about a 2 month wait since the start of the contest – what has your anxiety level been like during the last couple of weeks?
Thanks Coty! It was really a roller-coaster experience, from the joy I got because of all the support by friends and people that liked the design, to all the stress that came from thinking of new ways of promoting it, even the anxiety that each new round (and the consequent vote reset) brings. I barely slept in August, because if you stopped promoting, there’s a big chance somebody will get ahead.
2. What was your reaction when you found out you won?
My initial reaction was a huge sigh of relief that it was all over. But that didn’t take long, I jumped around and screamed a lot too. I was at my day job with all my officemates awaiting the countdown, and everybody cheered loudly when it was finally announced. I think I high-fived about 30 people, even the CEO who didn’t know what was happening.
3. What was your inspiration for Mecha-Labaw? What did you try and accomplish with this design?
I came up with Mecha-Labaw because I wanted to do an illustration that had something to do with my country. I came across a large water buffalo photo, and I always wanted to draw something intricate and robotic or mechanical which I haven’t done before. So it all came together with the artwork. It became an artwork in honor of a national symbol in the Philippines.
4. The final two in the DBH 10K came down to you and AJ Dimarucot aka collisiontheory, the reigning 10K champion. Did you feel like you hadÂ a good chance at upsetting AJ and winning it all?
Honestly when the contest was nearing its end, I already had my mind set that there’s no chance I’d win over AJ. Since the votes were hidden, I based my thought on the comment count and at the time, I had over 400 comments, and AJ’s sub was close to around 700. During the most part though, I never stopped asking for votes despite the little chance. AJ and I are good friends and colleagues outside of DBH, we’re even neighbors, and I closely followed his win last year – how he continuously promoted his design and got votes from everywhere. I followed his plans from last year (newspaper and web ads, giving away design resources), and added schemes of my own. Last August, I did 4 seminars discussing graphic design and t-shirt culture in schools and organizations, and after each talk, I had a chance to promote Mecha-Labaw and ask for help. I also included Mecha-Labaw in two group exhibits I was apart of during the voting process. I also work full-time as a web designer in an Internet Marketing company, so that experience helped me in brainstorming and coming up with the landing page for voters – www.mechalabaw.com, and the placement of promotional blog entries in high traffic websites.
5. You really pushed hard at promoting Mecha-Labaw. At what point in the contest did you think, “geee, wouldn’t be great if I actually set up a website just to promote Mecha-Labaw?” Was the website something you knew you wanted to do from the start?
It was a plan since the very start of the contest, the site was done right after I submitted Mecha-Labaw to DBH, and it was made public just after the announcement of the Top 20. I planned and scheduled all my promotions days ahead of the submission, and at first it was supposed to be hosted at www.csj89.com/10k/ so I could easily spread the link around, but that link was already hard to remember. The direct DBH link was also long and hard to remember, and previous DBH experience dictates that some new DBH visitors get lost when presented with the direct vote link. They didn’t know if they had to register first, where the vote button was and whatnot. I made a landing page with a memorable domain name to make the vote process as easy and smooth as possible. I also included a shirt give-away raffle promo for anyone who re-blogs, for incentive. The site was hosted on the same server as my portfolio (www.csj89.com), and the new domain name was just $9. Not a bad price considering all the help it provided. I wish I could show you the old piece of paper I drafted all my initial promotional ideas on but I can’t seem to find it now.
6. Are you satisfied with final colorway that Design By Humans decided to go with for the Mecha-Labaw print?
Very satisfied on my part, I love the colorway they chose. Some of the buyers want lighter choices though, it’s all up to DBH if they decide to print it again.
7. Finally, I think most people are interested to know how youâ€™re going to spend/use the cash prize?
I’ll give $1000 to charity, buy a Macbook, and keep the rest of the money in the bank for future savings.
Thank you very much Coty for this interview, and again I’d also like to thank everyone who supported Mecha-Labaw in the contest
Congratulations to csj89 for winning the Annual Design By Humans $10,000 Contest with his entry, Mecha-Labaw! He edged out some pretty tough competition,including last years winner, AJ Dimarucot aka collisiontheory. It seems that my 10K predictions were not too far off! Both shirts are now available for sale at Design By Humans.
How many of you are already preparing for next years 10K contests? Better get those creative caps on soon because I am sure that the year will fly right on by!
I’ve been tracking the Design By Humans 10K contest since it was first announced and I am excited that they released the final four designs that are up for voting! As some of you might know, I chose 5 designs that I thought could win the 10K contest and now just one of those has survived the final round. Twilight Rain by collisiontheory is the lone design left amongst the ones I had predicted to win. Also still left in the competition is Mecha-Labaw by csj89 whom we ran a special post about (written by Blake from YouDesignIt.com) discussing how he had taken a different approach to promote his DBH 10K entry.
So, here are the final four contestants. Be sure to get your vote in before August 23rd. Who do you think will win?
It’s that time of the year again! Time for the big $10,000 Design By Humans contest. Remember last years winner, AJ Dimarucot (aka CollisionTheory)? Well, he took home the $10,000 cash prize for his design, Black Hole Sun, and started his own line of children clothes called googoo&gaga. What will you do with the cash if you win?Â
Design By Humans just announced theÂ newestÂ 10K contest at Design By Humans, in celebration of the site’s 2nd birthday. The only requirement for entry is to be original! Over-sized prints, mixed media, and up to 14 ink colors are allowed so create something truly unique and you could take home the big prize. Get your submission in by July 26, 2009 and you could win one of these prizes:
Grand Prize: $10,000 USD
First Runner-Up: $1,000 USD
Second Runner-Up: $1,000 USD
Third Runner-Up: $1,000 USD
Fourth Runner-Up: $1,000 USD
I adoreÂ ThreadlessÂ so much that it’s time for another episode ofÂ Coty Loves Threadless! It’s episode #12 and this week I will bombard you all with Coty winks! If you’re wondering, my Threadless Pick of the Week is that stunning design down below simply titled LOL by Amy Midkiff and Eric Fan aka Kookaberry. If you haven’t yet, be sure to check out and vote for my TypeTees slogan submissions -- I’m submitting one every day until I get printed! Every vote counts so vote for a slogan and help me get printed.
Congratulations to AJ Dimarucot, better know in the indie tee world as CollisionTheory for winning the 2009Â UneeteeÂ Kick Off Design Contest! He won $3,000 from this contest, to add to his growing list of contest winnings. You might remember that last September he won $10,000 in the Design By Humans contest. One has to ask, what’s next? Maybe a Threadless Bestee Award?Â
The winning tee is named An Offer You Can’t Refuse and comes in two flavors, black and white. The tee is available now at Uneetee for a measly $12, so be sure to pick one up!
Popular tee designer, AJ Dimarucot aka in the tee design world as collisiontheory, has started a new venture with his wife, Audrey – producing “quirky clothes for kooky babies!” The new brand, googoo&gaga, specializes in onsies with “all over” prints. They currently have ten designs on their site and are only available “locally” at the moment. So unless you live in the Philippines, you won’t be able to get your hands on these, just yet.Â
They use sublimation printing to achieve an “all over” look that is super soft for the baby to wear. No harsh ink rubbing against your baby’s skin which is a plus!Â
If you do currently live in the Philippines and want to get your hands on these, check out the info below:
Come join us as we launch googoo&gaga at the Rockwell Urban Bazaar (Makati, Philippines), where the most discriminating customers converge to find the best and the latest in fashion and home items.
Experience love and madness with limited edition googoo&gaga onesies!
Our introductory price is P650 per piece,P600 if you buy at least 3 pieces.
December 12-14 11am-9pm | Rockwell Tent at the Powerplant Mall
You don’t have to pay to enter the tent. We’ll be outside beside the ticket booth. =)
Hope to see you there!
Fresh off his big $10,000 Design By Humans win, AJ Dimarucot (aka CollisionTheory) sat down to talk with me about his winning design Black Hole Sun, the stress of competition and the power of networking and family.Â
Coty: Congratulations on winning the Design By Humans $10,000 contest!Â You must be really excited. DBH stretched out announcing the winnerÂ for an entire week. Did that stress you out? How did you find out thatÂ you won and how did you respond?
AJ: I was stressed out during the whole competition from the Final 10 toÂ the announcement of the winner! I found out I won through my Mom andÂ Dad who called me up 4:30am Saturday my time. It was cool and sort ofÂ expected, only because the daily votes indicated that I was on the topÂ spot for the whole finals week. My first response was to check out theÂ site on my crappy cellphone.
Coty: What was your inspiration for Black Hole Sun? What did you try andÂ accomplish with this design?
AJ: I’ve recently been inspired by space/galaxy imagery and I’ve alwaysÂ wanted to do a design based on the solar eclipse. I like simpleÂ designs that overpower the shirt, also thought it was cool to useÂ negative space – the shirt color being the “hole”, indicating the moonÂ blocking the sun. DBH mentioned they can print anything with up to 14Â colors so I really pushed the original design without thinking aboutÂ color restrictions. I really think that the colors made the design.
Coty: DBH changed the colorways for the printed version of the shirt. HowÂ do you feel about this? Do you prefer your original colors over theÂ DBH assigned colors?
AJ: I was really hoping they printed the original colors because it reallyÂ made the design come alive on the shirt. In fact, I was expecting toÂ see that when I checked my phone after I found out I won. When I sawÂ the yellow and red on black I just thought my phone was acting up andÂ the colors were off. I only realized it was the colorway they choseÂ when I finally checked the site on my laptop.
They did print the correct colors on the white and grey tees thoughÂ which was cool. Just thought the design itself got printed bigger,Â either that or the model was wearing an extra small shirt. To beÂ honest, I was a bit sad at first but I guess DBH has their technicalÂ reasons and can do whatever they want with the design since it’s nowÂ theirs. I just hope people who voted for the original colorway stillÂ buy the shirt.
Coty: To win you had to get a ton of votes. Jimiyo went all out withÂ promoting his top 5 tee. Did you do anything special or extra toÂ publicize Black Hole Sun?
AJ: Funny you mentioned Jimiyo because every time he came out withÂ something to promote his design, I tried to come with something on myÂ own because it pressured me to get more votes!!!
Here’s some of the things that probably helped me win:
a) I gave away a couple of vectors at vecteezy.com after I saw JimiyoÂ give away animal vectors on gomediazine.com. I asked for votes inÂ return.
b) Also placed some banner ads on targeted websites during theÂ semi-finals week. I figured I could spend up to $1,000 to win theÂ $10,000. I ended up spending around $300 worth of banner ads.
c) My parents became my best campaign managers after they emailÂ blasted the plea for votes to everyone they knew. They have a hugeÂ network and it just created a ripple effect.
d) I emailed a local newspaper about being a finalist and theyÂ featured me,my t-shirt designs, and my plea for votes.
e) I was an invited speaker at a local design conference calledÂ Graphika Manila, which included Tokidoki, Pixar, and other FilipinoÂ artists. So I ended up pimping my design to around 1,000 people.
Coty: Finally, I think most people are interested to know how you’reÂ going to spend/use the cash prize?
AJ: Well I’m a family man so this goes partly to investing for the future.Â But before that, I’m bringing the family to Hong Kong for some R&R, maybeÂ upgrade my laptop (Mac?). Also planning to give some money to ourÂ supportive parents. Lastly, I’m putting up a baby clothing businessÂ with my wife – we want to do onesies. So I guess I’m also going to beÂ the designer for that. Do watch out for it. =)
Black Hole Sun is now available in the Design By Humans online store in three different shirt colorways. AJ, a Manila native, who calligraphy and bold patterns. He enjoys freelance and collaborative work. You can find out more about him and his work at his site, Collision Theory.