Linty Fresh Live Show #2 Review

Online video chat by Ustream

Eric did a great job with his second Linty Fresh live show! There were about 40-50 viewers watching the live feed the entire time which is a great turn out. For those of you who missed the show and want to watch it check out the embed above. I’ve also provided a transcript of the show below, for those of you who rather not watch the full 2 hours, or just missed a few questions, or just like text better. Thanks again, Eric!

The following Q&A was taken from the Linty Fresh Live Show #2. I had to type really fast so they are not direct quotes. But it’s as close as I could get. Enjoy with tea and a comfy tee!

Is it a good idea to use models for product shots or not?

Difficult to use models every month so very hectic. Can be flexible, time wise, if you don’t use models. More professional to use models and people may be more likely to purchase your product.

What do you use for your newsletters?

I use campaignmonitor.com to keep people in touch. Don’t over do it or it will be ignored like SPAM.

Do you change your style when doing commission work?

Yes, like to keep the LINTY FRESH style for LINTY FRESH.

How do I define LINTY FRESH’s target demographic?

Online: Guys 15 to mid to late 30′s. In person I sell more to the ladies, between tweens and 30′s. Girls less likely to buy things online vs. guys. Hipster scene if I needed to classify it, though a lot of people enjoy it.

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The Importance of Branding

Emptees user Quest has posted an insightful forum post titled The Importance of Branding and It’s Impact On Your Business. If you’re planning on starting your own brand or line of tees then this is an excellent resource that you should definitely checkout. 

The Elegant Scoundrel

And to no surprise, the author of the article runs his own line of tees, The Elegant Scoundrel. He has put together an excellent 1st series of tees that jive well together. You can find his full line of tees at his online store. 

Here are excerpts from his Importance of Branding post:

1. Have a solid concept behind your brand.

“You know the main reason it is so hard for tee shirt companies to actually make it big? Because EVERYONE is doing it. Literally, hundreds if not thousands of companies, organizations, and individuals each year make an attempt to create Tees that sell. Most fail. Why you ask? Because the market is flooded with companies that do the EXACT SAME THING. So how do you succeed in an industry that is flooded with the same thing? Differentiate yourself from the masses, by being unique…”

2. Don’t Force Your Name.

“You know the main reason it is so hard for tee shirt companies to actually make it big? Because EVERYONE is doing it. Literally, hundreds if not thousands of companies, organizations, and individuals each year make an attempt to create Tees that sell. Most fail. Why you ask? Because the market is flooded with companies that do the EXACT SAME THING. So how do you succeed in an industry that is flooded with the same thing? Differentiate yourself from the masses, by being unique.”

3. Don’t Unveil your company too early.

“Speaking from personal experience, hold off announcing your presence to the world before you really have anything to show. As tempting as it may be to tell everyone and anyone who will listen that you are now the Supreme Overlord of the Illustrious (INSERT COMPANY NAME HERE), hold off until you have a solid collection of things to keep the public’s attention…”

4. Be passionate about your work.

“If you have a true passion about what you are doing, and where you plan to go, that will be evident to those around you. But don’t just focus on the shirts themselves. Find other nuances of the industry that fascinate and inspire you, and learn as much about those topics as possible. Knowing about the inner workings of the biz and how things are made and presented will not only give you a clearer understanding of the industry you wish to be in, but will also give you things to keep you motivated and keep you inspired when your plain sick of seeing .PSD save files and the same graphic you have been staring at on your monitor for the last week straight…”

Disobey by The Elegant Sqoundrel