5 Things We Can Learn From The Seibei Story

The first two 5 Things We Can Learn From… posts featuring Threadless and Johnny Cupcakes proved to be quite popular. This time around I dissect Seibei. Seibei is a one-man brand that was conceptualized and developed by David Murray. Murray is a 26 year old college graduate who majored in Japanese Literature. Lucky for us, he decided to focus on making cool art instead. 

With such popularity and a cult following, Seibei must have done something right. Here I look at 5 things that we can learn from the Seibei story.

1. Your Website Should Be An Extension of Your Products. You don’t even need to click on the store, or see any of David tees or other products, and you already know what his style and what his goods will look like. His website is an extension of his products. He showcases many of the monsters that he prints on his tees throughout his site. And why not? The colors that he uses on his site reflects the colors often seen on his tees. Why would you have a sophisticated, modern and simplistic site design when your products are all about fun, humor, vibrant colors and monsters! Extend your products through your website design. 

Seibei

2. Take “Advantage” of Your Fanbase. In a good way, of course! David takes “advantage” of his fanbase through his Seibei Nation promotion. The Seibei Nation is his version of a street team. A lot of people consider word of mouth the purest form of marketing. Word of mouth is what a street team and esssentially the Seibei Nation is all about. And of course, remember that if they rub your back be sure to return the favor. Every time a Seibei Nation member brings in ten $10 or more sales they get a free Seibei T-Shirt. People LOVE free things so why not take advantage of that. BTW, use coupon code COTY for 10% off your next Seibei order!

USE COUPON CODE COTY FOR 10% OFF!

3. Be As Transparent As Possible. If your company is a one-man show, and even if it’s not, it may pay off to be as transparent to your audience or customers as possible. David is as transparent as can be on his blog, often posting about things not related to tees but that show off the fun side of his life. David loves to make posts about food, by doing this, maybe he’ll appeal to other food lovers who will then be interested in his tacos and sandwich tees. By being transparent, you make yourself the face of your company. You are living proof that your company exists because of you and your hard work. People are able to relate with you much more when they see a face. When people can relate, they often are more prone to opening their wallets and spending their hard earned cash. 

Seibei

4. Make Art and Craft Shows Your Friend. David hits craft and art shows pretty hard. A quick glance at his blog shows that he’s attended a ton of these, including: Craftacular, Boston Bazaar, Renegade, and Stitch Austin. What’s so important about attending craft and art shows? Well, it helps to give you brand exposure in the offline world. Sure you have an online store, but when you attend a craft show, people can actually see your goods, they can touch it and purchase it right then and there. Secondly, attending a craft show will help you to actually see what demographics are interested in and are purchasing your products. This should give you an idea of what you should maybe do for future product releases – build on popular products, build on what your target demographic is interested in. 

Seibei

5. Trust Your Gut. When David submitted his Give Us A Kiss design to the Cornelius Hearts Threadless contest, he had high hopes and was quite excited about it. Things didn’t turn out so well for the design. Voters were quick to give it low scores and the submission was prematurely dumped from the voting process. Understandably, David was miffed about this – mainly because he was so enthusiastic about the design. He decided to go with his gut and have the design printed despite it not being seen favorably in the eyes of the tee loving community, Threadless. The shirt that Threadless once abandoned is now a staple of his online store and I don’t doubt that it is one of his top sellers. The ultimate vindication came when Jake Nickell, one of the founders of Threadless, stopped by Seibei’s booth at Renegade Chicago. Nickell loved Give Us A Kiss and even purchased one. Trust your gut. 95% of the time your gut is right, which is totally worth the 5% of the time it is not. 

Seibei

Wheww, those are my thought about Seibei – what are yours? Leave them in the comments section!

Linty Fresh Live Show #3 Review

This evening Eric Terry of Linty Fresh hosted his 3rd Linty Fresh ustream chat. He had a special guest this time around, Vincent Maglione. Eric, as usual, answered questions regarding Linty Fresh and Vincent was there to talk about search engine optimization (SEO), web design and coding. Here are my notes from the show for those of you that would rather read then watch. A ton of questions were asked so click on to read them all!

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23 Great Apparel Related Design Articles

Here’s a great article from My Ink Blog that I found on Twitter (thanks to @designforum) that features 23 apparel related design articles on the web. The post features some of my favorite tee sites, including Pop Culture Tees, Taddict and The Art of Apparel. Some of the topics covered include:

15 Awful Mistakes Made by Designers in the Music and Apparel Industry

How to Take Your T-Shirt Artwork From Good to Great

47 Essential Resources for T-Shirt Designers

The Big List of T-Shirt Blog Feeds

Also check out these articles from this site:

10 Tips From 10 Great Indie Brands

5 Tips That Will Improve Your Online Store

5 Ongoing T-Shirt Design Contests (Part II)

My Ink Blog

Linty Fresh Live Show #2 Review

Online video chat by Ustream

Eric did a great job with his second Linty Fresh live show! There were about 40-50 viewers watching the live feed the entire time which is a great turn out. For those of you who missed the show and want to watch it check out the embed above. I’ve also provided a transcript of the show below, for those of you who rather not watch the full 2 hours, or just missed a few questions, or just like text better. Thanks again, Eric!

The following Q&A was taken from the Linty Fresh Live Show #2. I had to type really fast so they are not direct quotes. But it’s as close as I could get. Enjoy with tea and a comfy tee!

Is it a good idea to use models for product shots or not?

Difficult to use models every month so very hectic. Can be flexible, time wise, if you don’t use models. More professional to use models and people may be more likely to purchase your product.

What do you use for your newsletters?

I use campaignmonitor.com to keep people in touch. Don’t over do it or it will be ignored like SPAM.

Do you change your style when doing commission work?

Yes, like to keep the LINTY FRESH style for LINTY FRESH.

How do I define LINTY FRESH’s target demographic?

Online: Guys 15 to mid to late 30’s. In person I sell more to the ladies, between tweens and 30’s. Girls less likely to buy things online vs. guys. Hipster scene if I needed to classify it, though a lot of people enjoy it.

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Linty Fresh To Do More Collaborations

Other than single rare collaboration (see Eye Scream below), Eric Terry of Linty Fresh has been running his brand on his own for the past three years. He has been the solo designer of his tee designs, buttons, website and even marketing materials. Despite this, Eric announced on the Linty Fresh blog that starting in March, he will be  releasing more collaborative based products.

It seems that the Linty Fresh brand is getting bigger and it’s good to see that Eric is broadening his horizons, so to speak. He did mention that the design concepts, as with his current line, will be his own. He feels that by working with other artists on these concepts, they can bring fresh and new styles to the Linty Fresh brand.

I look forward to seeing what Eric has up his sleeve and am quite interested to see who he will be working with in the future!

Eye Scream

In other news, the next Linty Fresh live chat is schedule for this Sunday, January 11. Check it out on ustream.

Linty Fresh

Threadless Bestees 2008 – My Picks!

Threadless today announced their upcoming Bestees 2008 Awards. The grand award, as always, is the Design of the Year award, and with that distinction also comes a prize of $20,000. All 326 designs released by Threadless in 2008 will be up for voting and the design with the most votes will be the big winner. This should be interesting since I would assume that many people would recruit friends and family (as many as they can gather) to vote for their designs.

$20,000 prize:
Design of the Year: My pick for Design of the Year would have to go to the Jimiyo vs. AJ Dimarucot mashup, When Panda’s Collide. The print on this tee is huge and let’s not forget the star power of the designers involved – both of whom were finalist in the Design By Humans $10,000 contest. However, for some reason, the Monster Mash Collaboration of Horror might do well due to the overwhelming amount of hype this design earned in the blogs throughout the year.

When Panda's Attack

$10,000 prize:
Designer of the Year: I’d give this award to Olly Moss. He continually pumps out awesome designs and has proved not to be a one hit wonder. I’ll also throw fatheed into the mix for this one.

Olly Moss

$1,000 prizes:
Newcomer of the Year: alexmdc did a great job with Bird Migration, the Threadless Loves Travel winner. 
Unprinted Designer of the Year (plus a design printed): Not sure because I don’t really follow works in progress and unprinted designs.
Blogger of the Year: ladykat would be my pick – she put together two great contests in 2008 in the Threadless blogs.
Gallery Photographer of the Year: ir0cko, this guys consistently pumps out cool gallery photos. Check out his Flickr if you don’t believe me. 
Collaboration of the Year: Monsters Collaboration: Monster Mash Collaboration of Horror by Monster Mob. Lots of Threadless designers helped to make this tee and thus it should win. Plus, who doesn’t like monsters! This design has to win one of these awards and it would be most fitting if it won Collaboration of the Year.

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5 Ongoing T-Shirt Design Contests (Part II)

Last September I did a post on 5 Ongoing T-Shirt Design Contests and today I talk about 5 more! I’ll be taking a look at Cameesa, Chimpogo, Wooshka, Code-Creations and Itself. 

As always, each of these sites have different sets of rules and regulations. It is important to note the differences in terms of exclusivity and rights to designs. And of course, your pay day and royalties (if any) will differ based on the site. 

1. Cameesa. How it Works: Cameesa is based on the concept of “Crowdfunding.” Instead of voting for tees, Cameesa users financially support designs (i.e. pay 20 bucks if they wish to see that design printed).  Selection Process: Selection of tees into the Cameesa shop is based on whether the tee was fully financially supported. If the submitted tee reaches a support threshold of $500 then then it appears in the Cameesa store. Rights: Your design cannot be used for up to 90 days once it has been submitted. If it is not chosen to be printed after 90 days then you are free to use it however you wish. If your design is approved and sold on Cameesa then you cannot reproduce, sell or submit the design elsewhere. Pay Day:  The shirt designer automatically receives $200 cash for each tee that reaches full financial support as well as $50 into their Cameesa balance and a free t-shirt with the design printed. Every member that financially supported the design will receive a t-shirt for every $20 they supported with. Profits from the tee sold in the Cameesa store is split three ways, amongst the designer, the financial supporters and Cameesa. The designers and financial supporters only receive residuals after the 125th shirt sold. Official Rules. 

Cameesa

2. Chimpogo. How it Works: Chimpogo works very much like Threadless. Designers submit designs to Chimpogo, the staff manually approves each design and once approved they are moved into the rating section. Selection Process: Users rate tees on a scale of 1 to 5. Every week the Chimpogo staff shuffles through the best designs and prints one. Rights: You may not submit your design to other contests for the duration that the design is entered at Chimpogo. If your design is selected then Chimpogo will then retain the rights to the design. Pay Day: The designer receives £500 (about $722). No profits are made by the designer on a per shirt sold basis. Official Rules.

Chimpogo

3. Wooshka. How it Works: Wooshka, like Chimpogo, works very much like Threadless. Selection Process: Tees are rated on a scale of 1 to 5. Wooshka staff then choose from the highest rated tees and every couple of weeks, new tees are chosen to be printed. Rights: You may not submit your design into any other contest for up to 90 days after submission. If your design is selected for print then Wooshka will retain all rights to the design. Pay Day: If the design is selected then the designer receives $500 and a gift voucher of 200 Wooshka credits. Official Rules. 

Wooshka

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OMG…A Threadless Calendar!

The Threadless Calendar Contest calendars have been printed! And I have to say that Mr. September looks good in his worldwide calendar premier! If you want one of these badboys then email contest coordinator and Threadless staple, ladykat. The calendar costs $15 + shipping. 

Ladykat has got a thread about this running on Threadless so be sure to check that out if you need more information on the calendar – the only 2009 calendar you will ever need! To see the rest of the images found in the 2009 OMG…A Threadless Calendar then be sure to checkout ladykat’s Flickr page. 

Threadless Calendar

Coty in The 2009 OMG...A Threadless Calendar!

The Meaning of Life

The Meaning of Life an amazingly designed tee by designer Aled Lewis (aka as fatheed), a frequent submitter to Threadless who has had his designs printed many times before. If you’re unfamiliar with his designs, check out some of my Aled Lewis favorites: Punk Rock Cock, Self-Sufficient and Eating Brains, Throwing Shapes. 

The Meaning Of Life - Threadless T-shirts, Nude No More

If you like The Meaning of Life then be sure to vote for it at Threadless. The more votes, the greater the chances of it being printed!

On a side note, what is the Meaning of Life to you?