10 Tips From 10 Great Indie Brands (Part II)

Can you believe it guys? Another 10 Indie Tee Spotlights have come and gone. How the time zooms by when you’re having fun, huh! So just like last time, I’ve got a wrap up post for your consumption containing ten, count em’ TEN  great tips from the last 10 featured Indie Tee Spotlight brands. Enjoy with tea and a comfy tee!

1. Don’t Take Yourself Too Seriously. “When we first began brainstorming ideas and concepts for shirts we thought we were going to revolutionize the t-shirt world. However, as we began studying our competition and becoming familiar with the t-shirt blogging scene we realized that a lot of people not only had the same ideas, but were sometimes better executed. It made me realize that we can’t take ourselves too seriously.” -Steve Orlando of Robit Studios

2. Hating Your Day Job Can Spark Inspiration. “We both really wanted to start our own tshirt company, with designs we couldnt find in stores. It also helps we both hate our day jobs. Ill never forget checking out Emptees for the first time and saying wow, this stuff is amazing I really want to wear this. ” -Brothers Jason and Jeff of Zombie Liquorice

3. Trial and Error Works. “There is so much knowledge available on the internet for the taking. The key is being able to sift through it. And then once you think you’ve sifted through all you can handle you take the plunge and start to put your money on the line and test things out. So my whole shop, process, everything came from being willing to learn and never be too set in my ways, which is something I think a lot of people get hung up on. You have to be fluid.” -Jon Wye of Jon Wye

4. Your Brand Should Mean The World To You. “It’s such an amazing and beautiful thing to be at the helm of a boundless and opportunistic endeavor. The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.” -William Matte, Jr. of Prestigious Clothing

5. Create Something That You Would Wear and Won’t Lose It’s Appeal. “That’s a good question. There’s no real formula or specific criteria here, but generally each shirt should be something that (a) we think is inventive, humorous or unique (and hence, won’t lose its appeal over time) and (b) something that we ourselves would wear out in public.” -Travis Greenwood of Found Item Clothing

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Indie Tee Spotlight #18: Endgame Clothing

This week, I’ll be featuring two different clothing brands in two different Indie Tee Spotlights – to make up for missing last weeks post. First up this week is a brand that I featured in Glorious Nonsensities Episode 6: Crazy Bananas, Endgame Clothing and Chess.

I was lucky enough to chat with John OBrien, the founder of Endgame Clothing. He discusses why the game of chess is so important to him and what prompted him to start a clothing company that is focused on the chess playing community. Despite having such a defined demographic, John has made his niche in the clothing industry and hopes that the opening of his new online store will take his brand to the next level. For John, it’s all about bringing exposure to the game he loves and is so passionate about. Also, Endgame Clothing is the newest addition to our Attack of the Coupon Codes promotion so you can now save 20% off of your entire order with the coupon code “COTY”. 

Endgame Clothing

Coty: How long have you been playing chess? Do you compete professionally?

John: My father first taught be to play chess when I was about 9 or 10 years old. I was a casual player for many years before becoming more serious with the game. I play in tournaments and online, but I’m nowhere close to a professional player.

Coty: What is it about chess that inspired you to create your own clothing line around it? How would you describe the typical attire of the average chess player?

John: Because I was a chess player, I wanted some chess clothes. But the only chess shirts I could find were totally lame. And I’m not talking about nerdy chic, I’m talking straight up lame – the kind of lame that gets your ass kicked! So in 2001, while writing a screenplay with a buddy of mine, I had this funny idea for “Hardcore Chess Apparel.” It was really just a joke. But when I came across a friend of a friend of a friend who silkscreened shirts in his garage, I asked him if he would make a shirt for me – this was the start of Endgame Clothing. It’s been Bishops and Bentleys ever since! ;-)

The typical chess player’s attire is pretty typical to anyone else: jeans and t-shirts.

Wandering Kings

Coty: You opened up your online shop last month, after 6 months of planning and preparing for the launch. What was that 6 month period leading to the launch like? What were the most important lessons you learned about starting an apparel company?

John: The 6 months of preparation before the launch of the online store and the new designs was quite an education! I was starting from scratch. I had one crappy handdrawn shirt that was printed on and off in some dude’s garage for several years, but I didn’t know anything about design or suppliers or e-commerce. I basically wandered around in circles for a few months until I found a little website called Emptees. This changed everything! Suddenly I had instant 24/7 access to the most talented people in the industry. I still had a crazy time putting everything together, but there is no way I would be where I am today without the Emptees crowd – thanks, guys!

There are many lessons I learned along the way, but I will give you one specific example. Since my launch, I have been very happy with the sales of all of my shirts except for one, the one I call Trophy. I basically wanted this design to be “light on the chess elements.” My rationale was that I wanted to offer a shirt for people who might not be comfortable with a whole lot of chess on their chest. I came up with the concept and the artist did an amazing job with it. I love the shirt, but it’s my worst seller!

After asking some of my best customers why they never chose the Trophy shirt, I found the reason. The reason is that if people are going to sack up and buy a chess t-shirt, they want chess on it!! So the moral of the story is to stick with your branding!!

Trophy

Coty: Have you gotten feedback from other chess players? What has their response been like to your brand and your designs?

John: The response so far from other chess players has been great! I even have a few fans that have gone out of their way to help promote Endgame. So it’s really the players and fans that make everything worth the hassle. There have been many times when I have thought to myself, “Chess t-shirts? Chess t-shirts? What the hell am I thinking?” But then getting a really nice email or picture from a fan makes it all worth it!

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Glorious Nonsensities 2×06: Crazy Bananas, Endgame Clothing and Chess

In this episode I wear You Crazy Banana! by Word! Apparel and review two tees that I received from Endgame Clothing, a brand that specializes in designing tees made for and designed by people that love the game of chess. As always, enjoy with tea and a comfy tee!

You can also watch this episode on Viddler, Vimeo, or on blip.tv.

Coty’s Thoughts:

3Kings & Trophy designed by Endgame Clothing. Good: These tees fit perfectly on me, tagless print for extra comfort, fabric is incredibly soft and so is the ink, awesome designs that can be easily worn by both chess players and non chess players. Bad: I preferred 3Kings over Trophy, no real complaints about these two tees. Price: $24.99.

3Kings by Endgame Clothing

Trophy by Endgame Clothing

You Crazy Banana! by Word! Apparel. This week’s starter shirt can be purchased for a limited time from Word! Apparel. Get this tee now before it’s gone forever, plus, who doesn’t like bananas – especially crazy ones. Price: $16.99.

You Crazy Banana by Word! Apparel

If you want to sent me a product to review, please feel free to do so. You can find my information in the contact menu above. Thanks!