Co-Tee TV Episode 41: Melted, New Math and Pirates

In this episode of Co-Tee TV I wear Melted by Desired Hearts and review Modern Art and Pirates from New Math by Craig Damrauer. The shirts are based on the popular website, More New Math, and the book written by Damrauer. The site, book and shirts feature witty equations for every day living.

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Coty’s Thoughts:

Pirates and Modern Art by New Math. Pros: The New Math shirts by Craig Damrauer match the New Math website and book perfectly. Printed on American Apparel tees so you know that I dig the fit and feel of these shirts – super comfortable and soft. My shirts came packaged in a lovely New Math printed cardboard box. Excellent shirt for those who enjoy mathematics, typography or just fun witty one liners. Cons: Nothing really. The shirt is what it is and that is a compliment to the New Math book and website. Price: $20.

Modern Art

Pirates

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Cute microbes on sale

New Math + Funky Equations = Cool Shirts!

Remember the guys from Doubletake Clothing? Sure you do, they released the very popular Bears, Beets, Battlestar… tee early on this year. Well, they’re back. Sort of. This time the masterminds behind Doubletake Clothing has forged a new alliance with author/artist Craig Damrauer, of New Math fame.

“New Math started as an art book which was sold at MOMA and a number of other museum stores and boutiques in the US and Japan. In the fall CT Editions will publish a collection of New Math, edited by Ed Ruscha. New Math has been seen in GOOD Magazine, the New York Times Op-Ed page, Mother Jones and the German Greenpeace Magazine.”

If you haven’t checked out New Math: Equations for Living, I urge you to do so. I just picked up a copy from Amazon for a cheap $9.94 and am excited to see what other equations Craig has cooked up.

As far as the shirts go, yeah they’re simple – they are supposed to be! They retain the “New Math” look and feel as seen in the book. My favorite from the bunch is the Modern Art equation shirt. Isn’t it so true? I think so. For an extra $5 you can even pick up an amazing collectors/gift box. Each of these environmentally friendly boxes features the New Math equation of the shirt.

Modern Art

Pirate

New Math Box

Not directly associated to the shirts above but somewhat related. You YouTube fans will probably enjoy it: