If you’re a fan of the 80′s and you haven’t been to Found Item Clothing then you are definitely missing out. Found Item Clothing specializes in making authentic replications of fictional tees as seen in some of our favorite 80′s/90′s cult classics.
Their newest tee features the logo of the Omni Consumer Products Company (OCP). Uber geeks or film aficionados will be quick to notice that the OCP logo is straight from the 1987 film, Robocop. This is the perfect tee for you to use at those sci-fi conferences that you’ll no doubt be attending. The design is printed on a gray American Apparel tee and is available now for $21.95.
Can you believe it guys? Another 10 Indie Tee Spotlights have come and gone. How the time zooms by when you’re having fun, huh! So just like last time, I’ve got a wrap up post for your consumption containing ten, count em’ TEN Â great tips from the last 10 featured Indie Tee Spotlight brands.Â Enjoy with tea and a comfy tee!
1. Don’t Take Yourself Too Seriously. “When we first began brainstorming ideas and concepts for shirts we thought we were going to revolutionize the t-shirt world. However, as we began studying our competition and becoming familiar with the t-shirt blogging scene we realized that a lot of people not only had the same ideas, but were sometimes better executed. It made me realize that we canâ€™t take ourselves too seriously.”Â -Steve Orlando ofÂ Robit Studios
2. Hating Your Day Job Can Spark Inspiration. “We both really wanted to start our own tshirt company, with designs we couldnt find in stores. It also helps we both hate our day jobs.Â Ill never forget checking out Emptees for the first time and saying wow, this stuff is amazing I really want to wear this.Â ” -Brothers Jason and Jeff ofÂ Zombie Liquorice
3. Trial and Error Works. “There is so much knowledge available on the internet for the taking. The key is being able to sift through it. And then once you think youâ€™ve sifted through all you can handle you take the plunge and start to put your money on the line and test things out. So my whole shop, process, everything came from being willing to learn and never be too set in my ways, which is something I think a lot of people get hung up on. You have to be fluid.” -Jon Wye ofÂ Jon Wye
4. Your Brand Should Mean The World To You. “Itâ€™s such an amazing and beautiful thing to be at the helm of a boundless and opportunistic endeavor. The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.” -William Matte, Jr. ofÂ Prestigious Clothing
Welcome to this weeks Indie Tee Spotlight! This week I highlight Found Item Clothing, a brand that specializes in taking fictional tees from your favorite movies and turning them into actual t-shirts that you can wear too. If this all sounds too familiar then that means you read this blog often and know that I featured Found Item Clothing in this weeks tee review video!
I had the opportunity to talk to Travis Greenwood, marketing manager over at Found Item Clothing, about the brand and the nuances that go into creating tees from existing, albeit fictional, shirts. He also hints at some new things happening at Found Item Clothing in 2009!
Coty: You started Found Item Clothing because during a viewing of Real Genius – you decided you wanted an I Love Toxic Waste tee. To your disappointment, you could not find an online seller so you decided to print your own. How did you go from wanting a one off tee to deciding to start your own niche brand?
Travis: 1. It was an organic process that evolved over time. The initial goal was simply to keep a few tees for ourselves, friends and family and recoup our investment from the trial batch of 25. In time, we came to understand that other movie fans wanted these shirts as well. It was pretty quiet for the first six months, but we sold enough shirts to make our money back and fund the next round of designs. And then people started requesting shirts from other movies, and we started watching films with the expressed goal of finding new shirts to reproduce. The rest, as they say, is history…
Coty: Many of your tees focus on films from the 80′s and early 90′s. What about this time period has intrigued you and will you be doing tees based on more recent films? If so, which films do you have in mind?
Travis: That’s a good question. There’s no real formula or specific criteria here, but generally each shirt should be something that (a) we think is inventive, humorous or unique (and hence, won’t lose its appeal over time) and (b) something that we ourselves would wear out in public.
I will say that these are the films that we grew up on, bonded over and have watched throughout our lives, especially fine flicks like Spinal Tap, Caddyshack, Real Genius and The Big Lebowski. Our shirts reflect, in some small way, the strong connection people have with moving pictures, the lengths they will go to get a little slice of that movie magic for themselves. If you examine our roster of shirts closely, you’ll see that most of them come from funny comedies and/or cult films that may have failed at the box office (or enjoyed modest success), but have since acquired devoted, even nerdish, followings.
I should add that 2009 will mark a FIC first: new, original designs are in the works. They should be available for sale sometime in the next few months.
Coty: Explain a bit about how you go about reproducing these tees that are sometimes on the screen for just a few seconds. What has been the most difficult tee to replicate?
Travis: I can’t really speak to this process because it’s not my area of expertise, but in general, when we’ve decided to green-light a design, we do numerous and detailed screen captures for the movie, and also try to find any other source material for the design that might be out there, and from there we let our talented designers have at it with illustrating software. There’s also usually a lot of back and forth about the particulars of the design, and what is truest to the original. We strive to reproduce the smallest aspects – font, color, placement, shirt style – as best we can and this can be a time-consuming process. It sounds easy, but I assure you, it’s not always so. Off the top of my head, some of the more difficult tees to replicate have included Summer Games, Karou BettoÂ and the Green Skeleton, because the images on front (and occasionally, back) are somewhat complicated and finely-detailed.
Coty: The Caduceus tee from Ferris Bueler’s Day Off is my favorite tee from your collection. I would predict that I Love Toxic Waste is your favorite tee. Which tee thus far has been your best seller?
Coty: I bet you get many requests from your customers to print tees from particular movies. What are some of the tees that people have requested? Have you ever had a request that you later did print?
Travis: Sure, we get a fair amount of suggestions and always welcome more. A lot of the times the requests are pretty obscure, but there have been few designs that were made as a result of customer requests. The Karoru Betto and Gun’s Don’t Kill People shirts were both customer requests. If we do make shirts from a request, we’ll send that person a couple shirts of their choice, so if anyone’s got any shirts, they’d like to see made, please send along those requests!
Thanks again to Travis of Found Item Clothing for chatting with me! In case you missed it, watch a video tee review that I did of Found Item Clothing’s Caduceus tee from Ferris Bueller’s Day Off.
In this episode I wearÂ SpoiltÂ byÂ Olly MossÂ and review a tee that I received fromÂ Found Item Clothing, a brand that specializes in taking fictional tees from your favorite movies and making them into an actual living, breathing and wearable t-shirt! As always, enjoy with tea and a comfy tee!
Cameron’s Caduceus ShirtÂ designed byÂ Found Item Clothing.Â Good: Comes in very professional sealed plastic bag, American Apparel fitting, design is replicated with great detail, perfect for any fan of the 80′s. Bad: A bit pricey for a single color design. Â
SpoiltÂ by Olly Moss.Â This week’s starter shirt is available fromÂ ThreadlessÂ as a reprint. There isn’t an Olly Moss tee that I don’t like!