The Hu$tle Harder Movement

Urban Flight is about being motivated, driven, goal-oriented, financially aware, focused and keen, and not letting other people judge you or stop you in the pursuit of your goals or dreams in life.”

How could you not respect a brand that runs itself based on the words above. Those are words to live by. In fact, the Urban Flight Hu$tle Harder T-Shirt is one that we all should be able to appreciate. Work hard, play hard, and hustle harder. One of my favorite books about the art of hustle, especially in this increasingly social networked world, is Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerhuk. It’s a great. Be sure to pick up the book when you pick up Hu$tle Harder by Urban Flight which is available now for $20.

101 T-Shirts For Social Media Gurus, Facebook Fans and Twitter Addicts

Are you a social media guru? Are you on Facebook 24/7 connecting with everyone humanly possible? Have you leveraged Twitter for all that it is worth? If so, then the following list of 101 T-Shirts for Social Media Gurus, Facebook Fanatics and Twitter Addicts may be of interest to you. At the very least, it will help you prepare your wardrobe for the next über geeky social media or tech heavy conference, because we all know that wherever the geeks go, so do the geeky T-Shirts.

101 Social Media Shirts

I’d love to hear which one of these are your favorites and whether or not you own any of these tees! And if you know of a Social Media related shirt not on this list then please tell me about it. Leave a comment below in the comments section and let me know!

If you enjoyed this post then please, please, please, tell you’re friends about it! A simple Tweet or post on your Facebook page will help to get the word out, and a link back on your blog would be greatly appreciated!

Facebook Like Co-Tee TV

If you stumbled on this blog via Twitter, Facebook or elsewhere then welcome! Please feel free to peruse the site and if you like what you see then I’d recommend adding Co-Tee TV as a friend on Facebook so that you can stay up-to-date on future posts!

1. You Like This by NerdyShirts, $19.95.

You Like This

2. I’m The Mayor of Your Mom on FourSquare by Rizzo Tees, $16.

I'm The Mayor of Your Mom on Foursquare

3. Dislike by Busted Tees, $16.99.

Dislike

4. Nice To Tweet You by ShirtCity, $19.95.

Nice To Tweet You

5. The Coupons by Chop Shop, $20.

The Coupons

6. I Like Wikipedia by Headline Shirts, $15.

I Like Wikipedia

7. d @skywalker by Cathie Tranent (RedBubble), $23.94.

Skywalker DM

8. I’m Not A Blogger I Just Tweet A Lot by Twitter Tees by Threadless, $18.

I'm Not A Blogger I Just Tweet A Lot

9. #ThisShirt by Busted Tees, $10.

#ThisShirt

10. Digg & Reddit & Stumbleupon & Del.icio.us by NerdyShirts, $19.95.

Digg & Reddit & Stumbleupon & Del.icio.us

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SXSW 2010 T-Shirt Sightings (Day 4)

Just one more day until the Interactive portion of the SXSW festival is over. Until then, enjoy a day 4 recap of the best T-Shirt sightings at SXSW 2010! Note that Three Keyboard Cat Moon, Three Wolf Moon, One Hundred, and I Hate Cliches Like The Plague are available for sale (links below).

SXSW T-Shirt Sightings

*All photos belong to their respective owners.

Day 4 SXSW T-Shirt Sightings:

1. Three Keyboard Cat Moon + I Can Has Cheezburger, photo by The Plan8 Podcast. Check out I Can Has Cheezburger founder, Eric Nakagawa, in his sexy Three Keyboard Cat Moon tee from Threadless – the immensely popular parody of the Three Wolf Moon (See #15) shirt. Buy Three Keyboard Cat moon from Threadless. Visit I Can Has Cheezburger, Threadless.

[PHOTO REMOVED]

2. One Hundred, photo submitted by Bryan Vega. I feature Ugmonk regularly here and so it was cool to spot one of his tees at SXSW 2010! Buy One hundred from Ugmonk. Visit Ugmonk and Benjamin Ellis’ site.

One Hundred

3. I Avoid Cliches Like The Plague, photo by David Alson. Here’s social media strategist, Jay Baer in a funny one liner tee – even better, you can pick this one up at Mental Floss! Buy I Avoid Cliches Like The Plague from the Mental Floss Store. Visit TweetPR, Convince & Convert and Mental Floss.

I Avoid Cliches Like The Plague

4. I’m Ugly On The Inside Too, photo by Scott Beale / Laughing Squid. Self-esteem issues? Nah, just a cool shirt! Visit Laughing Squid.

I'm ugly On The Inside Too

5. Super Burger, photo by Kelly Davidson. Oh good god I want that burger. Forget the shirt. I WANT THAT BURGER! Visit Etched On Film and Etched On Film The Blog.

Super Burger

6. Shoot, Stream, Love and Ustream, photo by ustream. An amazing collection of Ustream shirts given away at the Ustream party. Why was I not there? Visit Ustream.

Ustream

Ustream

7. Skimble, photo by Maria Chily. Skimble helps you plan, track and discover your active life. This iPhone app will keep track of your runs, hikes, yoga sessions and any other activity under the sun! Visit Maria Ly’s site and Skimble.

Skimble

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SXSW 2010 T-Shirt Sightings (Day 2)

Day 2 of SXSW 2010 has come and gone and I’ve got a collection of 14 tees that I spotted (despite not being there) worn by 14 different geeks! Note, the T-Rex Drums tee worn by Gary Vaynerchuk, Cutters tee and the Vimeo T-Shirt are available for sale.

SXSW T-Shirt Sightings

*All photos belong to their respective owners.

Day 2 SXSW T-Shirt Sightings:

1. I Shoot Food, photo by hawaii. Awesome Foodspotting tee parodying the ubiquitous I Heart NY design. You had to participate in the SXSW Street Food Scavenger Hunt in order to score this awesome shirt. Visit Foodspotting and Hawaii Weblog.

I Shoot Food

2. Cutters, photo by davidjschloss. The 2010 Bike Hugger Mobile Social at SXSW brought hundreds and hundreds of riders together for a social ride, BBQ and schwag fest. This attendee is sporting the Cutters tee from the classic cycling movie, Breaking Away, and available from our good friends at Found Item Clothing. Buy Cutters from Found Item Clothing. Visit Attention Deficit David.

Cutters

3. Indie GoGo, photo by Betsy Weber. Indie GoGo is an awesome community of various indie artist to share their media, whether it be film, music or writing. Discover new indie stuff at Indie GoGo. Visit Indie GoGo and Visual Lounge.

Indie GoGo

4. Dot Jenna, photo by NoNo Joel. dotJenna is a web personality and the President & CEO of The Marketing Shop.com, a new media company in Frisco, Texas. Visit Dot Jenna.

Dot Jenna

5. Android Walks Dog, photo by Emily C. Charlie O’Donnell, an EIR at First Round Capital, wearing a funky Android tee. Visit This Is Going To Be Big, Mouth of the Border and First Round Capitol.

Android

6. Gary Vaynerchuk, photo by themarlooz. Wine guy and social media guru Gary Vee shows off a T-Rex tee that I’ve shown off on this blog before! Buy T-Rex Drums from Amorphia Apparel. Visit Gary Vaynerchuk’s site and Marlooz.

GaryVee

7. Andrew Mager X Obama, photo by magerleagues. Andrew Mager work on design engineering Ning and also blogs about the social web on ZDNet’s The Web Life. Visit Andrew Mager’s Site, The Web Life and Ning.

Andrew Mager

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TypeTees Slogan-A-Day Experiment Week 8

This might be a day late but I haven’t forgotten about my TypeTees Slogan-A-Day Experiment! Seven more action packed slogans await for your vote, so get on it! Show me some Threadless love! To see all of my slogans and to vote for them check out my Threadless profile page. Vote for me and I will make you an awesome avocado burger if ever we meet in real life.

cotystypetees

Prevent wedgies and go commando.

This is actually the best defense to getting wedgies, and the cheapest! I don’t think that I’ve been the victim of wedgies (it helps being the oldest child amongst siblings and cousins) but I do remember dishing them out!

Organic is the new black.

Indeed everyone and their grandma has decided that going green is the best way to go. And of course it is. It’s even become a fashion statement for some and hence, organic “stuff” is the new black. 

Grapes don’t deserve to be stepped on.

I was trying to decide what beverage to get for lunch on this particular day (I decided on H20) and stumbled upon a bottle of Welch’s grape juice. I instantly thought of @garyvee and then wine. I’m not sure why I thought of @garyvee (I’m excited about his new book, BTW) but as I was thinking about him and I thought about how grapes don’t deserve to be smashed. What have they ever done to us!

Recycle your newspaper and make origami.

Oh, this seriously sounds like fun! Who wants to try?

Milk: It prevents decalcification.

Milk: It does a body good …. and it prevents decalcification! This is true, friends. 

I like to picnic with teddy bears.

Weird, I know. This slogan originated from an ODD status message that I saw on Facebook (not mine). Made it fit the 140 word limit and BAM, slogan. 

There’s no excuse for having no excuse.

There’s isn’t really an excuse for having no excuse. Even better, try not needing an excuse in the first place that way to won’t have to worry about having an excuse for an excuse. I just confused myself there.

The Social Media Sommelier

Here’s a great interview that Chris Morrow from iReport did with the popular wine guru and social media expert, Gary Vaynerchuk. In the short video Gary talks a little about Twitter and more importantly, Search.Twitter, and how we can use this tool to optimize our personal brands. 

I have to admit that I am a huge fan of Gary and he was a big inspiration for me starting this blog. Anyone else out there reading this dig what @garyvee is doing? 

And of course, I must include a T-Shirt in the post, so here we go, some Gary Vaynerchuk inspired tees:

All three of these tee can be picked up from Wine Library. The first one is called lurker and it’s the perfect tee for those of us who, well, love to lurk. It’s normally priced at $15.99 but is on sale for just $9.99. 

Lurker by Gary Vaynerchuk

OAK MONSTER! Gary loves to talk about that Oak Monster and if you’re a fan of the Oak Monster this is the tee that you should rock. Unfortunately, it’s sold out – Booo!

Oak Monster by Gary Vaynerchuk

And finally, it’s the Fruit Bomb! And who doesn’t like a good fruit bomb once in a while, I know I don’t mind it at all. If you’re into over the top fruit bomb wines then pick up this Wine Library tee for $14.99. 

Fruit Bomb

PleaseDressMe Opening Sequence

Have you seen the new animated opening sequence for the PleaseDressMe show? Well here it is! It was recently posted on Vimeo by creator Jeff Peak. Apparently it was made as a gift to the PleaseDressMe guys – how cool is that. I saw at least one shirt that I own in that video, did you see any tees that you own? By the way, Episode 1 of PleaseDressMe TV was released a few weeks ago, when can we see Episode 2 or am I just looking in the wrong place? 

This is an opening animation I built for the online show PleaseDressMeTV. PleaseDressMe is a search engine for t-shirts created by AJ and Gary Vaynerchuk. These guys are quite inspiring and for that I created this as a gift. – Jeff Peak


Please Dress Me TV Animated Open from Jeff Peak on Vimeo.

PleaseDressMe TV Launched

Last September I reviewed the then new site, PleaseDressMe so I was automatically interested when I found out on Twitter that the first episode of their new online show was was available. I just wrapped up watching the first episode of PleaseDressMe TV, the show hosted by the Vaynerchuk Brothers, Gary and AJ. I have to say that I did enjoy the first episode, aptly titled as a “beta” by Gary. The show reminded me a lot of the formula used for Wine Library TV. It was shot Gary’s office, which is a familiar setting if you watch the other video’s that Gary posts on his personal site. 

Much like WLTV, PleaseDressMe TV discuses and rates a bunch t-shirts on a 100-point scale. They rated a total of 7 shirts, each coming from a different vendor/brand (i.e. Threadless, Design by Humans). They rate these items based on different factors that are very subjective like design, feel, comfort and color. So it’s interesting to see how they will rate simple t-shirts vs. more complex t-shirts in the future (just because it has 12 colors doesn’t mean it deserves a score of 90+). 

I liked how Gary intertwined some of his business sense into the show, especially when they started talking about personal branding during the Kid Robot segment. The only issue I had with the Kid Robot segment is when they scored the shirt low because of pricing (the shirt cost $50). I think that the review should be based more so on design rather then pricing, just my opinion. 

They did give one bad review on the show, with Gary calling the Collar Free tee Freedom by Rachel Cobb “ugly.” This was interesting to watch, since praise is so commonplace in the t-shirt culture. I’ll be looking forward to more harsh reviews – it’s entertaining. 

Gary and AJ also give away free tee’s on the show, in varying sizes, so that’s great. Also, they have live interaction via Ustream which is awesome in terms of user interactivity and feedback. 

All in all I enjoyed the show. I’ll be watching future interviews and it may have inspired me to do a couple more video posts of my own in the future! Click on to watch the show:

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The Return on Involvement

In this post I talk a little bit about how you can invest in being involved with social medial and your customers. The return on involvement can be a tremendous one with word of mouth being the catalyst of that return. 

These are just 5 tips that I thought to list, based on things that I have read and based on past successes. There are potentially tons of ways that you can become involved with your customer base. Attack every one of those opportunities. 

If you have additional tips on how, as a brand, you can be more involved then please list it in the comments. I will be sure to use it in a future update post!

1. Bloggers Are Your Friend. As a brand in 2008 you need to know how to maximize your presence throughout InternetLAND. One of the best ways to do this is to build relationships with bloggers within your niche. Build a list of all the blogs that you can find, within your niche, and get to know the blog, the writer(s) at that blog and that blog community. As a blogger I love it when people within my niche contact me regarding feedback/suggestions, product announcements, or requests. More times than not, I will oblige to the request and if that request means mentioning a new product that that means free advertising for the person that took the time to contact me. Now imagine if that person contacted 10, 20 or even 50 other bloggers – and at least half of those bloggers made a blog post with the request. Bloggers = free advertising.

Real World Example: This one happens all the time with me, brands send me promotional items and I am more than happy to make a quick post about the product or their sale. I sometimes even do a quick Twitter post. In fact, it usually goes a step further and I end up doing a much larger feature on that brand. 

2. People Like Free Swag. If you’ve got extra stock lying around, why not give some away. The return on that investment will be well worth it. Instead of having that old tee sit around, unpurhased and unadored, ship it off to a t-shirt blogger, hand it off to a friend or even a random person. You may even want to try and send it to a famous person that you know wears styles similar to your brand. It’s about creating buzz and involvement so when you give your free stuff away remember to mention a little about your brand, where they can get more (i.e. your online store or website), and any “new” products that you have available. People like free stuff and so when they get free stuff they tend to talk about said free stuff with family, friends, and co-workers. Word of mouth is a powerful tool and giving away free stuff will get that word of mouth ball rolling.

Real World Example: Please Dress Me is doing this now by giving away free tees daily as way to promote their new T-shirt search engine.   

3. Build Mystique. Flyers are great but they often get tossed – I’m guilty of doing that. One thing that people, especially in the 18-25 year old demographic, would be less likely to toss would be stickers. Many indie tee companies have stickers printed with their logo, brand name and address of their website. Instead of plastering your site address on the sticker, i.e. www.lintyfresh.com, why not just have your logo and brand name on the sticker. The psychology behind this tip is that people can be complacent at certain times, when you give them too much information they take it for granted and will tend to forget it. Give them a piece of the puzzle and build mystique. Provide just the brand name or even just the logo and, if interested, they will definitely (I know I would) be more inclined to do a Google search on the brand or ask around about the logo. Same can be said for other promotion materials like buttons. Make them work a little. Mystique builds interest and that interest will pay off.  

Real World Example: Never In Wonderland (NIWL), recently featured in the Indie Tee Spotlight, plaster stickers wherever they go. The stickers just say NIWL on them. All it takes is one kid to see that NIWL sticker and then Google them and then a potential sale is born.

4. Be Accessible. If you’re an indie tee brand then try your best to be as accessible to your customers as possible. You’re not a multi-million dollar company (yet) so you can’t afford to have a dozen assistants answering emails and phone calls. You need to do this on your own. You need to be committed to doing this. Creating and building a good rapport with your customers is very important for 1. word of mouth and 2. trust. Consumers, myself included, trust independent sellers that much more when they know they can get their questions answered. Imagine a potential buyer, unsure about sizing, who emails you and asks whether or not he would fit a medium or larger based on his measurements. If you don’t answer this potential buyers email that might lead to a lost sale. Answer that email and 1. the chances of that potential sale increases and 2. word of mouth (yes, again) – he goes off and tells friends that “the owner is accessible”,”I’ve talked to him”, “you don’t need to worry.” One email can impact multiple sales, remember that the next time you think about skipping or auto-deleting an email. 

Real World Example: Gary Vaynerchuk, host of the very popular Wine Library TV, is noted as answering every email he receives. If he can answer emails in the hundreds and thousands, there’s no reason that you can’t. 

5. Non-Issue Replacements. InternetLAND is a very loud and vocal arena. Make ONE customer angry and that might lead to negative publicity and the loss of multiple sales. Imagine a customer that contacts you regarding a “missing” t-shirt in his order. You can deal with this customer in two ways: 1. call bullshit and assume he is lying, or 2. take the risk on the bullshit and assume he is telling the truth. Option 1, assuming you did not offer a refund or replacement, might lead to an angry customer that expresses his anger on multiple blogs and forums with a negative review of your brand/company. You save $20 on a replacement tee but potentially lose hundreds or thousand of dollars of lost sales based on one customers angry review. Option 2, assuming you sent a full refund or replacement item, might lead to that now happy customer (whether or not he lied is a moot point) to post on multiple blogs and forums about how great the customer service at your site was. You lose $20 but potentially gain hundreds or even thousands of dollars in sales because of one happy customer (remember word of mouth?). Upset one customer and they might lead to an enormous amount of lost sales. Make one customer happy and you’ll see a return on your investment.

Real World Example: ”Best Buy didn’t want to honor the sale price of the 2GB flash drive Matt ordered through their website, so when Matt arrived to pick-up his purchase, the store’s assistant manager called customer service and, pretending to be Matt, asked to cancel the order.” Needless to say, the story ended up on the Consumerist and on Digg and was seen by millions of potential buyers. 

Please Dress Me Review, Hit or Bust?

So Gary Vaynerchuk, head honcho, founding father and spokesman of the Wine Library enterprise (Wine Library TV and the Wine Library Store) has started a new venture with brother AJ Vaynerchuk and Digg architect Joe Stump. That new venture is a T-Shirt search engine. Yep, that’s right, a T-Shirt search engine, something totally unrelated to Vay-ner-chuks expertise in wine and inspirational speaking. 

Is Please Dress Me as good as Wine Library TV? Is Please Dress Me functional and useable, meaning, does it yield good search results? First of all, no, Please Dress Me is not as good as Vaynerchucks’ Wine Library venture. Yet. The reason why it’s not yet as good as Wine Library TV is because of something that it lacks. Don’t get me wrong, the Please Dress Me site looks gorgeous, but unlike Gary’s other venture, it lacks character. See, with Wine Library TV, you knew it was credible because of Vaynerchuks tenacity and love for the topic. If you’ve seen his Wine Library TV podcasts then you know how passionate he is about wine. In other words, Wine Library TV brings the thunder, whereas Please Dress Me does not. Do these guys really love T-Shirts or is this just a side hobby of sorts just because they have the cash to play with? Indie tee designers are a passionate bunch. Gary, AJ and Joe, are you guys passionate about tees?

The concept of a T-Shirt search engine is great. Imagine a tee specific search engine that you can use to search for all the Darth Vader tees that are available online and which will yield you a substantial number of search results (because we know there are a ton of Vader search in InternetLAND). Conceptually, this is a great idea. However, it seems like Please Dress Me (as expected) is going through growing pains because a search for Darth Vader shirts yielded me just a single tee, and it was a familiar Threadless tee to boot instead of something new. Conversely, a Darth Vader search yielded me more than 10 pages of results. Yes, thats a lot to shuffle through, but quickly switching to image views I can pick out the ones I like easily, and google even yielded the same green Threadless Darth Vader shirt that the Please Dress Me search yielded. For the site to be useable you need to yield more results, especially when searching for Darth Vader!

One feature that I do like is the ability to search by price point, this is a nice feature as you can search for tees specific to your budget. Those that like to use only particular colors, say eggplant green, can also search by color. 

One problem that I recognize is the inability for users to add tees to the site. No doubt that they have big time companies indexed, like Threadless, but what about the little guy. What about Indie tee designers? At the moment, users cannot add tees to the site themselves, they have to go through the tedious loop hole of emailing their tee info to the Please Dress Me staff. Adding an “Add Tee” feature would make your site that much more robust and more appealing to the little guy. 

Having said that, I think Please Dress Me has a lot of potential. The growing pains are present, but, with Vaynerchuks’ experience, and hopefully passion for tees, we’ll see a lot of growth and development.