The popular social networking site,Â Myspace,Â is a regular stomping ground for the T-Shirt loving demographic. Heck, MySpace has an Alexa rating of 7 so you’ll be able to reach a much wider demographic than simply T-Shirt loving young adults.Â
While browsing one of my favorite tee sites, Emptees, I noticed that a lot of the designers there are utilizing MySpace to maximize their brand name and get the word out about their trendy designs. Here I outline 5 methods of how you can utilize Myspace to maximize “branding” efforts. These tips are potentially useful not only for indie tee designers but anyone selling something cool, hip and fun (it is the Myspace demographic, after all).Â
Also remember that Myspace is not the only social network out there. There are literally tons of other social networks out there, like Facebook, Twitter, and YouTube that you can register at and have access to their user base. By networking on these sites you can help to get your brand recognized.Â
1. Make Stuff Easy.
Once you’ve got your Myspace set up, be sure to have all information necessary that visitors will need to buy your stuff, like sizes available and pricing. Be sure to have tons of pictures that link to your shop (given that you have a site/store outside of Myspace. If they see a tee they like, there’s potential that they will buy the shirt. Make it as easy as possibly for them to buy that shirt. The “easy” mantra should also guide the design of your site. Make the site too busy and people will be annoyed and leave. Make it pleasing to the eye and easy to navigate and you’ll have happy visitors who’ll spend more time checking your site out.Â
2. Be Personal.
Matt Rupp from Emptees suggested that you be as personal as possible and I could not agree anymore with this point. If you want to get your designs out there then you not only have to promote your company or tee line but you have to promote the hell out of YOURSELF. Rupp suggests that:
“Instead of being some man behind the curtains, I expose myself and show people who I am and what Im doing.Â People love to know who is actually running the show and what they are up to. So it helps to be very personable and friendly with potential customers.”
3. Guerrilla Marketing.
Be a guerrilla marketer and visit the MySpace sites of larger more developed clothing lines and brands. Look for people who are super enthusiastic about their designs, you can spot these people from the comments that they leave on the site. Message them. Comment about their comments. Say what’s up. Be their friend. Once you’ve pulled them in, let them know about your clothing line and send them links to your Myspace or your tee designs. Offer them special deals or discounts. Ask them how much they would pay for your tees. According to levi! of Emptees,
“IÂ carry on about 15 convos on a myspace a day just by that and alot of them turn into orders. some not that day, maybe the next or they say when the paycheck comes in. In that case, you ask if you can hold them to it. and get a date that they will have the money and right it down. on that date, message them back and ask for the order. that has never failed for me”
4. Comments, Comments, and Comments!
Leave as many comments as you can (without being obnoxious) on other MySpace pages. Be nice when you comment and remember always, always have some kind of link back to your site. This can be as a signature with a simple link below your comment or a fancy banner. If you have a store or site outside of MySpace then be sure that your signature links back to that site. I, and I’m sure that you have, numerously clicked on links that people leave in comments. Be interesting and be nice and people will click and find their way to you!
5. Friend Adders.Â
This is the most controversial MySpace method so please turn to the right and ask that little angel what he thinks then turn left and get the devils point of view. As a MySpace user, I hate these things. You get friend adds from people that you don’t know. BUT, as with everything else, there are some people who like to be reached out to. These are the people who will click the golden link to your profile and hopefully be engulfed with feelings of wanting to buy your droolingly lovely tees. Friend adders are frowned upon by Myspace (and a potentially a TOS buster), but nonetheless, there are tools that can get this job done for you, and will add friends by the thousands. And of course, the old school way of manually adding friends works as well, albeit at a slower pace.
With your fingers crossed and a little luck you’ll have tons of traffic going to your Myspace page or online clothing store. And while you’re here, leave a comment and let me know what you think of these ideas! If you;ve got an idea as well, don’t feel shy – post it in the comments!
Are you a budding t-shirt designer? If so then you are probably trying to find ways to promote your designs and ultimately have them printed. Traditionalist would probably argue that the best way to get your tee design printed is to, well, print it yourself. This can be a time consuming and expensive process. Lucky for us we are a part of the interactive age of Web 2.0 where things can get done faster and easier.
Here I talk about 5 popular and ongoing t-shirt design contests. This can be a great way for indie designers to get their feet wet in the tee business. And even if you submit a tee design to one of these communities and your design does not get selected for print, you will still probably get valuable community feedback on your design. On the other hand, if your designs do get selected then get ready for a nice pay day!
Each of these sites have different rules and guidelines so be sure to read them before you submit your designs. Some of these sites retain exclusive rights to submitted designs whereas other sites allow the artists to retain exclusive rights.
1. Threadless. How it Works: The competition here is tough and the voting and comments during the selection process is brutal, but, if your design is selected you’ll be part of an elite group of Threadless approved t-shirt designers! Shirts chosen for print will be produced in limited amounts, once the print has sold out, it will not be offered for sale unless is is chosen for reprint (not all designs are reprinted).Â Selection Process: Submitted designs are posted on Threadless and users vote for their favorite designs. Threadless staff then go through the top designs and select which are to be printed. Rights:Â If your design is submitted and chosen to be printed as a Threadless then Threadless assumes exclusives rights to the design.Â Pay Day: $2000 in cash and a $500 Threadless gift certificate for each design chosen to be printed. Plus, you get $500 each time your tee design is reprinted. And finally if you’re tee is chosen for print you have a chance at winning up to $10,000 in the yearly Threadless “Bestee” Awards. Official Rules.
2. TeeFury. How it Works: TeeFury members are able to submit designs directly to TeeFury for consideration. When submitting your design they also suggest that you submit a link to your portfolio or website or anything that provides examples of your work. Shirts that are chosen are showcased on TeeFury for just 24 hours. Selection Process: Designs are selected by the TeeFury staff. Rights: The artists retains all rights to their designs and can do what they want with their designs after the shirt spends its time (max of 24 hours) on TeeFury. Pay Day: Artists are paid $1 for each shirt sold within the 24 hour period. Official Rules.Â
3. Shirt.Woot. How it Works: You can submit your designs to Shirt.Woot directly here or you can enter the weekly Shirt.Woot Derby. Every Thursday new Derby themes are announced and the following Friday submissions are accepted. Selection Process: The three most popular designs as voted by Shirt.Woot users get chosen to be printed and sold to the world! Designs submitted directly to Shirt.Woot are selected by the Shirt.Woot staff for print.Â Rights: Shirt.Woot retains 60 day exclusiveÂ (cannot submit to other contests or produce commercially)Â rights for all art design submissions. Shirt.Woot retains a 180 days exclusive rights for all Best of Derby Nominated shirts. If with thin the 60 or 180 time span the shirt is not chosen for print the then Shirt.Woot waives exclusive rights, meaning the artist can do what he likes with the design. Shirt.Woot has exclusive perpetual rights to your design if it is chosen to be produced.Â Pay Day: $1000 per winning design and $2 per shirt sold after the first day of sale. Official Rules.Â
4. Uneetee. How it Works:Â Artists submit t-shirt designs and if selected the tees are offered at Uneetee on a limited run basis. Selection Process:Â Unetee users vote for their favorite designs. Design stays up for voting for a a max of 21 days. Designs with the highest scores have an increased chance of being selected by Uneetee staff as the shirt of the week. Rights: Uneetee get exclusive rights to the design if the shirt is chosen. The designer cannot reproduce the winning design for commercial purposes. Pay Day: $750 ($750 guaranteed cash and $750 guaranteed commissions). If you sell more than the guaranteed run of 375 shirts than you can earn more than $750 commission (royalties are $2 per shirt).Â Official Rules.Â
5. Design by Humans. How it Works:Â Designers submit art, this can be traditionalÂ paintings, illustrations, sketches, vector art, photoshop art, or however you like to design). If submitting traditional art then you must digitize your design (snap a pic of it). Design should be formatted and submitted either as a GIF, JPG, or PNG. Once your design is ready you submit it here. Selection Process:Â Design by Humans users vote for their favorite designs and designs with the most votes are chosen for print. Five shirt of the day winners are chosen each week ($750). Of the five shirt of the day winners, one shirt is chosen as shirt of the week ($1000). Each month, one of the shirt of the week winners is chosen as short of the month ($1750). Plus, designers get paid based on how many shirts they sell (1000 shirts = $500 up to 10,000 shirts = $5000). Rights: After 60 days of submitting designs artists are then free to o what they like with their designs. If your design is selected for print then DBH retains exclusive rights. Â Pay Day:Â Up to $3500 plus residuals. Rights.Â Official Rules.