In this weeks Indie Tee Spotlight I highlight an indie brand, Prestigious Clothing, from West Springfield, Massachusetts. I had the opportunity to chat a little with William Matte, Jr., the founder of Prestigious Clothing. William has been running his own line for some time now and has built up an impressive catalog of tees within the past year. He has definitely focused on branding and has made his brands name a focal point of many of his tees.Â
Prestigious Clothing is gearing up to release a brand new fall line of tees which William has been promoting heavily and which has got the tee community excited. William talks a little about his upcoming line, some of his thoughts behind the Prestigious brand, as well as how music has influenced his design style!
“The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.” William Matte, Jr.Â
Coty: The name Prestigious Clothing sounds pretty grand – how did youÂ come up with it and what does Prestigious mean to you? How would youÂ describe the identity of Prestigious Clothing?
William: Prestigious is more of a description than a name. The primary reason for the choice was the overall timing of my brand’s inception coupled with the limitless path it produced ahead of me. The opportunity for me to start a line of my own was almost like a dream come true. So many amazing artists and the brands they own/design for inspired feelings of hope and willingness to start something of my own. I was busy as it was- school, my old job, my relationships and related commitments- “Prestigious” was an escape and an outlet. It’s become such a huge part of my life, and I devote every resource I can possibly tap into this project. It’s such an amazing and beautiful thing to be at the helm of a boundless and opportunistic endeavor. The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.
2. How would you define the target audience of Prestigious Clothing?
William: The target audience of my brand is something that I recently discovered, as typical as that sounds from a company owner’s point of view; it takes some time to figure out who you want to market to and why on earth they’d want to spend money your product. My target audience is not one that can be pigeon holed or summed up in a nutshell, but overall my customers are members of what one could simply call an “indie” culture- I promote my Vegan ethics openly and my customers appreciate that. The integration of my growth as the owner of a young brand along with the happenings of my brand’s development substantiate the reality that fans, followers and otherwise potential customers like an involved and personable owner; a face to go with a name. This year, Prestigious will take on more of an activist feel in terms of charitable contribution and communal involvement, setting the stage for what will come.
Coty: The indie T-Shirt scene is increasingly becoming a crowded space. What are you doing to make sure Prestigious stands out amongst the crowd? What things have you done differently?
William: It is far too easy to fall into the anonymous void of a crowed or oversaturated market. The most important aspect of staying afloat is maintaining and preaching the mission of your brand. Customer service, unique and gracious offerings with every packed order, a personable experience that will last longer than the shirt material itself; these are a few things that brands should strive for. In terms of product identity, it’s been said time and time again- offer something that can’t be found anywhere else. This is one of the hardest things to do- offering new products that aren’t like any other line requires discovering who you’re marketing your product to in the first place; once you’ve done this, start planning on ways of supplying the demand that is out there.
Coty: You’re preparing to release a new line of tees. What about the new line has got you excited? Did you collaborate with any artists on any of the designs? When should we expect to see the new line and why are they not available for presale?
William: Ah yes, the long awaited early February release! This has got me extremely excited and anxious at the same time. This will be a three-design release, and it is largely significant because it marks the first “line” ever released by Prestigious- prior to now, new designs would come out one at a time, sporadically and without notice. This has been promoted and has the community excited and wanting to see what’s coming- but only a handful of people very close to me have seen it- myself and the designer/printer included. Jimmy Heartcore, of Heartcore Clothing and printmytees.com fame, designed this line and will be performing the printing of each piece. This line will be for sale in bundle and individual design form (the bundle, or course, will provide substantial savings). By the 10th of February, this design will be unveiled in full form, all for sale and ready to ship. I decided against a preorder for a number of reasons, one of which was that I did not want to sneak peak the line publicly until the day of the release- it is somewhat of an experiment since I’ve done preorders in the past. I want to see how this line takes to everyone since after ordering; each customer will actually have his or her merchandise within 3 business days in hand. Preorders are not history for Prestigious, but this line will not be available for preorder sale whatsoever.