5 Tips That Will Improve Your Online Store

Places like Big Cartel make it easy for anyone interested in selling their custom merchandise to folks in InternetLAND. Big Cartel offers a slew of options and the ability to customize individual stores. Here I offer a few easy tips that people can use to enhance their online stores, like the ones on Big Cartel, and a couple of more complex tips that can be used by people that have coded their own shops and built their sites from scratch.

Each of these tips will hopefully increase user interaction and improve the way that people browse and purchase tees from your site!

1. Large Previews. One of the things that annoy me the most about online stores are small previews. If I can’t get a nice large view of the product then chances are I won’t buy the item. Thumbnails are too small to get an idea of the detail of the design. Threadless uses nice and large preview images for each of the shirts that they sell. They use previews that are 640 pixels wide – this is a nice size, anything larger might be overkill. 

2. Actual Product Shots. Photoshop mockups are great and look nice but what’s even better are actual shots of the printed item to supplement the mockups. You can do this by doing you own photo shoot or you can make it interactive by encouraging buyers or fans of your brand to send you their photos. Another idea would be to set up a Flickr account for your brand and have a Flickr group so that your customers who are Flickr users can upload their photos directly to your group. 

3. Make Your Site Social. Comments are great to building a community. Why not have the ability for users to make comments on individual product pages. iTunes does this quite well by allowing members of the iTunes community to comment and rate tunes that they purchase. Wouldn’t it be great if you could leave a comment and even rate tees that you purchased on the product page of the design you loved? 

4. Top Sellers List. Having a section that lists the top 5 or 10 designs in your store is a great way to sell even more of your most popular items. People tend to gravitate toward items that they know are popular. These can either be based on sales, ratings or a combination of both. Having a Top Sellers or Popular Items list points these customers in the right direction! 

5. Out of Print Gallery. Indie tee designs are pieces of art and they should be treated as such. I often wonder what out-of-print designs from my favorite designers looked like. Why not have a section set up that showed off your designs that people can NO LONGER buy. Make people want what they can’t have! This will make people want to buy items that you currently have in stock (in fear of them being sold out and gone forever) and will provide word of mouth (they’ll start talking about your old stuff that they can’t have).

Do you run your own online store and have tips that you would like to add? Feel free to mention them in the comment section below! Think these ideas suck or wouldn’t work – let me know why!

Jack Johnson’s Sleep Through The Static Tour Posters

I discovered these posters on Jack Johnson’s site and absolutely love them. These are limited edition posters made for Jack’s 2008 Sleep Through The Static Tour. Each of these posters represent a different city from Jack’s summer tour and each of the 15 posters were made by a different artist. I just love the colors and the artwork. Don’t you think they go well with Jack’s music?

By the way, a collection of Sleep Through The Static remixes were released on iTunes this past week. On it you can find remixes of Hope (2 versions), Losing Keys, Monsoon, Angel, They Do, They Don’t, and If I Had Eyes. There are also three videos that come with this release, including a Sleep Through The Static/I Love You and Buddha Too, Enemy and Adrift. Be sure to check it out!

Here are 6 of my faves of the 15 limited edition posters. What do you think about them?


And to keep the Jack Johnson/Apple theme going, here’s a video of Jack performing at the Apple Media Event a few weeks ago, when they unveiled those disturbingly beautiful new iPod Nano’s.

I’ve Broken the 20,000 Song Barrier

Here’s a blog post I made in October of 2006:

“So I was doing some work and I look up to see my iTunes window. And I think to myself, hmmm, “how close am I to 10,000 songs?” So I take a look. And to my suprise, I actually hit 10,001! Weird, I tell you, weird. Freakingly weird, in fact.
But anyways, do you know how much music 10,001 songs is? Well first of all, it is 41.71 GB worth, thats how much. Secondly, it is enough to play music continuously for 25.4 days! Crazy huh. Crazy.

For the record, last song I played was (checking now)…”Famous Last Words” by My Chemical Romance.”

Well, less than two years later, I have doubled that amount. I find this amazing as the initial 10,000 songs took about 4 years or so to build. The funny thing is, I haven’t even yet imported all of my CD’s (yeah, remember those shiny thing-a-ma-bobs). So, 20,000 songs later, I’m out nearly 90 GB (yes, NINETY GIGABYTES). That’s enough music to last me 50 days. And I still I have the rest of my CD collection to import! Well, here’s to the next 10,000.

And for the record, the last set of songs imported were from the Beastie Boys Discography!

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