Threadless: it’s fun and it’s social. It also has its secrets. In this post I reveal a few of my favorite Threadless “secrets” and “hacks” so that you can save some extra cash on some fresh new tees. How does $2 for a Threadless tee sound? I’ll also show you how you can give YOURSELF a few extra StreetTeam Points every time you make a purchase!
1. See Every Threadless T-Shirt, Ever [Secret]
That’s right, you can view every T-Shirt that Threadless has released in chronological order by visiting this page right here. They don’t advertise this page in any way (you won’t be able to find it within their site menus or navigation system, but nonetheless, it’s there if you get the inkling to stroll down memory lane. By the way, if you really want the scoop on the earliest Threadless tees, the best thing to do is to pick up a copy of the official Threadless Book (read my review). The retail price is $22 but you can get it for $15 from Threadless directly, it’s even cheaper than Amazon! Tip: Apply Hack #3 below and the book becomes $12.
2. Score a $7 Threadless coupon [Hack]
Coupon codes are hard to come by when it comes to Threadless. Googling “Threadless Coupon Code” will probably results in a bunch of expired coupon codes that simply do not work. BUT I know how YOU can score a $7 Threadless coupon code.
In order to score the $7 Threadless coupon, you must sign up for the Threadless Newsletter using the sign up box see in the image below. You’re already receiving the newsletters and have been for a while now? That’s not a problem, just sign up again and you will still get the $7 coupon, even if you’ve previously signed up for the newsletter. They’ll send you a confirmation email with the $7 coupon – zing! And don’t worry about SPAM because Threadless doesn’t SPAM, but do expect a newsletter from them every Monday and Thursday regarding new tees. Of course, you could always sign up for the newsletter, score the $7 coupon and then unsubscribe from the newsletter.
3. Give YOURSELF Threadless StreetTeam points [Hack]
Threadless has an affiliate system that they call StreetTeam Points. Basically, every time you refer a sale, you get Threadless StreetTeam Points. More specifically, you get 2 StreetTeam points ($3) credited to your account (you can see how many StreetTeam Points you’ve accrued in your account page on the Threadless website) for every sale that you refer to Threadless. Neat, but what if you buy more Threadless tees than your friends do? The thing is that the system doesn’t care whether or not it’s you or a friend making a purchase. So every time you make a Threadless purchase be sure to give YOURSELF some Streetteam Points. How? Let’s say you want the awesome Three Keyboard Cat Moon T-Shirt. The link that you see on the product page is:
The above hack becomes especially useful when Threadless has a $5 dollar sale. But the best part is that you don’t have to wait for a stinking $5 sale that comes around once in a cat moon, errr, blue moon. Threadless has a large selection of $5 tees that become $2 when the above principles are applied. To view the selection of vulnerable $5 tees visit the link below:
Since you get $3 back for every T-Shirt you buy, you are effectively purchasing a Threadless tee for just $2. Crazy, huh?! They currently have 26 available tees priced at $5 that you can have for $2 by applying the principles from Hack #3 above!
Note: Threadless only gives you the 2 StreetTeam Points ($3) for every order referred, not per shirt referred. So, whether you order 1 T-Shirt or 5 T-Shirts at once, you will still get just 2 StreetTeam Points.
5. Threadspot and Earn Points [Secret]
So Threadless does this thing called Threadspotting. Basically, you spot a Threadless tee in the wild (in person, in a video, magazine, etc) being worn by someone of stature (aka a celebrity) and Threadless will send you StreeTeam points if you email them photographic proof of said Threadspotting. It’s a secret because Threadless doesn’t advertise this on their official StreetTeam page so it’s not officially listed as a way to earn StreetTeam Points. And also, although a new edition of Threadspotting is supposed to come out every Friday, there hasn’t been one since August of this year. So who knows if they are still giving out StreetTeam points for Threadspotting, but it’s worth a shot. Seen a celebrity wearing a Threadless tee while perusing PerezHilton.com? Send it over to Threadless and MAYBE they’ll send you some StreetTeam Points. By the way, the amount of StreetTeam points is a secret, it’s unconfirmed and unlisted on the site. For examples, visit:
Do you know something about the Threadless website that I don’t know? I’d love to hear what YOUR Threadless secret or hack is? Leave them in the comments and I’ll be sure to include them in the next edition of Threadless Revealed! I’d also love to hear what YOU think of the above secrets and hacks!
Many T-Shirt enthusiasts think that they know the story of Threadless. We’ve heard the story before and I’ve actually mentioned it on this blog once or twice (at least). Threadless was the brainchild of then art student Jake Nickell, who was part of an online Â forum known as Dreamless. He won a T-Shirt contest on the forum and was inspired to start a T-Shirt contest that would be ongoing and would continually take in design submissions. And thus, Threadless was born and the rest is history.
But, is this the whole story? Not even close.
It’s been 10 years since Jake Nickell and Jacob DeHart founded Threadless. A lot has gone on during that time. The Threadless book is a celebration of the last 10 years of T-Shirt design and business innovation. Â The book discusses the growing pains that the company experienced during its early years and how it managed to invigorate the design community. Most importantly, Nickell (and a few others) describe how the Threadless community became an integral part of the business.
The book is sectioned by years, with the early years (2000-2004) clumped into one section. Each section of the book features an essay by the founder, Nickell, as well as “think pieces” by well-respected people within the social media and business communities. I found the featured designer portion of each section to be quite intriguing. It was interesting to read how Threadless has the power to significantly change the course of ones life. Glenn Jones, a favorite of mine and a popular Threadless designer form the early years discusses how Threadless has inspired him to develop his own line T-Shirts based on his Threadless popularity.
The book is 224 pages long and features a lot of Threadless artwork, 300 full-color illustrations to be exact. The spreads are beautiful and presented in a fun and whimsical way. Many uber Threadless fans will dig the in depth look at the first batch of Threadless T-Shirts. Also included are numerous photos of the Threadless staff (aren’t they a playful group of people) and the Threadless offices.
If you are a fan of art then you will appreciate the innovative T-Shirt designs and artists featured in this book. If you are a fan of business then you will want to read this book to find out how a couple of art school dropouts turned an idea into a multi-million dollar business that would later become a featured case study for Harvard business students. And finally, If you’re a fan of Threadless then this book is a must read. You’ll love it. Seriously, why don’t you own it already?
Featured designers include: Ross Zeitz, Glenn Jones, Olly Moss, Chow Hon Lam, Aled Lewis, Julia Heglund, and Enkel Dika.
Featured “think pieces” by: Seth Godin, Scott Belsky, Karim R. Lakhani, Jeff Howe, John Maeda, Karen Wong, and Blake Mycoskie.
By Jake Nickell
U.S. $22.50 / CAN. $26.95
300 full-color illustrations
Want to WIN a copy of the Threadless Book? Awesome! All you need to do is leave a comment in this blog post and tell me what your all-time favorite Threadless design is. One random person will winÂ a copy of the massive and epic 200+ page 10-year anniversary Threadless Book! This contest will end on Friday, October 29, 2010 at 11:59 am Hawaii time. Go. By the way, I’ve already given away two copies of the book to my Facebook fans! If you’d like the inside scoop on exclusive giveaways then be sure to Like Co-Tee TV on Facebook!
Both are great videos and he gets to interview the staff at both the Chicago and Boulder offices. You get to see some of your favorite Threadless personalities in both of these video, including mad scientist Charlie Festa! Threadless Founder Jake Nickell and Chief Creative Officer Jeffrey Kalmikoff even lead the tour of the Boulder offices. Definitely worth the watch!
Looks like the White House has requested the help of 25 of the countries top young entrepreneurs, and it looks like Jake Nickell, Threadless Co-Founder and Chief Strategic Officer will be there. It’s pretty exciting to know that our current government is tapping resources outside of their comfort zone, unlike previous administrations. Skaw (Nickell’s handle in InternetLAND) posted the following on the popular social networking site, Twitter:
1. Mark Zuckerberg (23) — Facebook — $700 Million
2. Andrew Gower (28) — Runescape — $650 Million
3. Chad Hurley (30) — Youtube — $300 Million
4. Blake Ross and David Hyatt (22) — Mozilla — $120
5. Andrew Michael (29) — Fast Hosts — $110 Million
6. Angelo Sotira (26) — Deviant ART — $75 Million
7. John Vechey (28) — PopCap Games — $60 Million
8. Alexander Levin (23) — Image Shack — $56 Million
9. Jake Nickell (28) — Threadless — $50 Million
10. Greg Tseng and Johann Schleier-Smith (28) — Tagged — $45 Million
11. Sean Belnick (20) — Biz Chair — $42 Million
12. Matt Mullenweg (23) — WordPress — $40 Million
13. Kevin Rose (30) — Digg — $31 Million
14. Aodhan Cullen (24)– Stat Counter — $25 Million
15. Markus Frind (29) — Plenty Of Fish — $23 Million
Well we wait to see the outcome of this meeting, check out this video of MSNBC profiling Threadless.
The first two 5 Things We Can Learn From… posts featuring Threadless and Johnny Cupcakes proved to be quite popular. This time around I dissect Seibei. Seibei is a one-man brand that was conceptualized and developed by David Murray. Murray is a 26 year old college graduate who majored in Japanese Literature. Lucky for us, he decided to focus on making cool art instead.Â
With such popularity and a cult following, Seibei must have done something right. Here I look at 5 things that we can learn from the Seibei story.
1. Your Website Should Be An Extension of Your Products. You don’t even need to click on the store, or see any of David tees or other products, and you already know what his style and what his goods will look like. His website is an extension of his products. He showcases many of the monsters that he prints on his tees throughout his site. And why not? The colors that he uses on his site reflects the colors often seen on his tees. Why would you have a sophisticated, modern and simplistic site design when your products are all about fun, humor, vibrant colors and monsters! Extend your products through your website design.Â
2. Take “Advantage” of Your Fanbase. In a good way, of course! David takes “advantage” of his fanbase through his Seibei Nation promotion. The Seibei Nation is his version of a street team. A lot of people consider word of mouth the purest form of marketing. Word of mouth is what a street team and esssentially the Seibei Nation is all about. And of course, remember that if they rub your back be sure to return the favor. Every time a Seibei Nation member brings in ten $10 or more sales they get a free Seibei T-Shirt. People LOVE free things so why not take advantage of that. BTW, use coupon code COTY for 10% off your next Seibei order!
3. Be As Transparent As Possible. If your company is a one-man show, and even if it’s not, it may pay off to be as transparent to your audience or customers as possible. David is as transparent as can be on his blog, often posting about things not related to tees but that show off the fun side of his life. David loves to make posts about food, by doing this, maybe he’ll appeal to other food lovers who will then be interested in his tacos and sandwichÂ tees. By being transparent, you make yourself the face of your company. You are living proof that your company exists because of you and your hard work. People are able to relate with you much more when they see a face. When people can relate, they often are more prone to opening their wallets and spending their hard earned cash.Â
4. Make Art and Craft Shows Your Friend. David hits craft and art shows pretty hard. A quick glance at his blog shows that he’s attended a ton of these, including: Craftacular, Boston Bazaar, Renegade, and Stitch Austin. What’s so important about attending craft and art shows? Well, it helps to give you brand exposure in the offline world. Sure you have an online store, but when you attend a craft show, people can actually see your goods, they can touch it and purchase it right then and there. Secondly, attending a craft show will help you to actually see what demographics are interested in and are purchasing your products. This should give you an idea of what you should maybe do for future product releases – build on popular products, build on what your target demographic is interested in.Â
5. Trust Your Gut. When David submitted his Give Us A Kiss design to the Cornelius Hearts Threadless contest, he had high hopes and was quite excited about it. Things didn’t turn out so well for the design. Voters were quick to give it low scores and the submission was prematurely dumped from the voting process. Understandably, David was miffed about this – mainly because he was so enthusiastic about the design. He decided to go with his gut and have the design printed despite it not being seen favorably in the eyes of the tee loving community, Threadless. The shirt that Threadless once abandoned is now a staple of his online store and I don’t doubt that it is one of his top sellers. The ultimate vindication came when Jake Nickell, one of the founders of Threadless, stopped by Seibei’s booth at Renegade Chicago. Nickell loved Give Us A Kiss and even purchased one. Trust your gut. 95% of the time your gut is right, which is totally worth the 5% of the time it is not.Â
Wheww, those are my thought about Seibei – what are yours? Leave them in the comments section!
Jake Nickell also known as skaw to the Threadless faithful posted this picture of him in a tee with, well, himself printed on it! The shirt was printed by a company called Nodbod, that specializes in all-over-printing. I’ll surely have to review Nodbod in the future, maybe send in my own funky picture to use as an all-over-print, though, something tells me that if I did have a tee printed with my face plastered on the entire shirt that it would look unbelievably tacky.Â
Here’s an interesting interview of Jake Nickell (Founder and CEO) and Jeffrey Kalmikoff (Chief Creative Officer) of Threadless. The interview was done by Tara Hunt is actually part of a set of videos she has been posting on Viddler to lead up to the release of her new book, The Whuffie Factor. The book actually talks about how social networks can be used to build business. So it’s no surprise that Jake and Jeffrey talk about how Threadless has utilized the online community at Threadless to help build the Threadless brand.Â
I found this over at Jason Cosper’s blog, Preshrunk. Kudos to him!