hitRECord.org is a mass collaborative production company led by its founder, and director, Joseph Gordon-Levitt, known on hitRECord as RegularJOE. All the merchandise found at THE RECORD STORE was made collaboratively on hitRECord. And all profits made at THE RECORD STORE are shared with the contributing artists per The hitRECord Accord. Neat!
I first stumbled upon hitRECord when they released their Tiny Book of Tiny Stories. I thought, to myself, oh, “Joseph Gordon-Levitt is writing books now.” It turns out that he’s been doing much more than that. Gordon-Levitt has been “directing” this open collective production company of creative artists that have been churning out some really great stuff. The idea is that you can upload an idea or work in progress or “record” as they call it on hitRECord and other people can download and edit your “record.” If your record goes into production then all profits will be split by all of the collaborators. In their first year, hitRECord split $50,000 amongst its various collaborators. Awesome!
Want to joining hitRECord? Visit their site and join now.