Here’s an interesting interview of Jake Nickell (Founder and CEO) and Jeffrey Kalmikoff (Chief Creative Officer) of Threadless. The interview was done by Tara Hunt is actually part of a set of videos she has been posting on Viddler to lead up to the release of her new book, The Whuffie Factor. The book actually talks about how social networks can be used to build business. So it’s no surprise that Jake and Jeffrey talk about how Threadless has utilized the online community at Threadless to help build the Threadless brand.Â
I found this over at Jason Cosper’s blog, Preshrunk. Kudos to him!