How does this sound for an idea: wear a different shirt every day for a year and have people pay you to do it.
That’s exactly what Jason Sadler is doing at I Wear Your Shirt. The concept is very simple, you buy a day that you would like your tee to be worn, you ship the tee out and it’s gets worn by Jason and marketed on his blog, YouTube, Ustream, Flickr and Twitter. The hope is that for a day, your tee will go “viral” and thus putting your brand or company in the spotlight for 24 hours.
I personally think that this is a great idea and even wish I had thought of it! But will people be intrigued long enough to follow Jason for an entire year?Â
“Days are sold at “face value” so January 1 is $1 and December 31 is $365.”Â Jason has already sold out of tee days up to March 2009. That means that the starting day price is at $90+. Someone has even bought the last day of the year, December 31, 2009 for, you guessed it, $365. If you do the math, and if Jason sells out every day in 2009 then he stands to make over $60,000!
Does the price tag warrent the rising day costs? Potentially. Especially if Jason becomes an Internet celebrity and is paraded all over old media (i.e. News stations, radio and magazines).
I would definitely say that if your company has some “change” to spend then this might be an interesting way to market your product. But for the rest of you, you might be better off spending 30 bucks for a months worth of ad time on a good t-shirt blog.