Our friends over at Frank & Jan sent over a link to a video lookbook that they created to show off their 2011 line of tees. The video definitely is making me miss summer already. They’ve got a collection of 5 different tees featuring the distinct Frank & Jan style – heavy on the black & white while infused with some vintage pop goodness. The Frank & Jan 2011 collection is available now at their online shop. Each T-Shirt is priced at $24 a piece.
Cool shirt. I think that the product description sums up this shirt perfectly. There really isn’t much more for me to say about it. It’s simple and it’s beautiful.
The shapes are simple. The concept is simple. Peace is a simple concept; yet the world has struggled to comprehend it’s meaning and how to attain it. Robert Fulghum captured this idea when he said “Peace is not something you wish for; it’s something you make…” If we all tried to make peace, even if just for one day, imagine the profound impact that would have globally!
Peace Is Simple is available now from Random Objects for $23, but you can score 10% off your entire order by using the coupon code RANDOMOBJ at checkout!
British designer, Adam Warner, designed the artwork for this T-Shirt titled More Peace.Â This politically infused T-Shirt features the very destructive hand grenade minus the explosives. Instead, you see flowers in place of the explosives. This simple, 2 colors print, is meant to bring about the idea of using the elements of war to spread the idea of peace. Brilliant.
The custom hangtags, neck tags and seam tags add a nice professional touch.
More Peace is printed on a heather gray American Apparel tee and is available now for purchase at Deep T-Shirt for $24.99.
Peace is such a great thing. And this shirt, appropriately named Peace, is simply a positive T-Shirt and filled with good karma. The best part is that it’s only $10 at Esau Apparel. It’s printed on a slim-fit fashion tee so if you’re on the chunky side you might want to order a size up.
Simple and straight to the point. That’s what this shirt, from New Jersey based Okoto, is all about. If you’re a fan of either politics, freedom and/or typography, then, you’ll probably dig this shirt. You’ll be making a bold statement whenever you put this tee on. The shirt is available from Okoto, and features a custom screen printed necktag, for $24.00.Â
I Am Wellness is a clothing brand based out of Seattle, Washington and operated by a young couple that is dedicated to empowering the people that wear their tees and those around them. All I Am Wellness tees are made 100% in the USA which is always a good thing.
My overall impression of the company, based on their overall mission and story, is that they fill a niche in the apparel industry geared towards those interested in living a healthy lifestyle, whether it be through exercise and athletics, eating right, or living green. I can definitely see this line being sold in health clubs, spas and gyms throughout the country – I think these tees would see in those markets.
I talked a little bit with one half of the I Am Wellness team. We discussed the meaning of I Am Wellness, their target demographic and some of the lessons they’ve learned as newbies in the industry.Â
Brandon: I AM WELLNESS is an empowering phrase which means unlimited possibilities, unlimited potential, the ability to achieve anything no matter what current situation you are in.
Coty: You mention on your website that your brand is all about empowering the people that wear your products. How would you describe your target demographic?
Brandon: The I AM WELLNESS brand was created to empower all people to live the fullest life possible regardless of their age, current health or financial status. It should invoke a feeling of unlimited possibility and unlimited potential. Our target demographic is anyone who wants to better themselves and help empower the lives of those around them. This demographic is very diverse, it ranges from people who are healthy, sick, young, old, rich and poor – it is truly for everyone.
Coty: Prior to starting I Am Wellness, neither you nor your wife Annika had any experience in running a clothing brand. What has the experience been like for the two of you so far?
Brandon: Since neither Annika nor myself have a background in the clothing industry we had to learn from the ground up. Starting our clothing business has been a very creative experience. It has been very fun and we have met all kinds of really cool people.
Coty: What are two important things that the two of you have learned during this process?
Brandon: Two of the most important things we have learned is:
- Trademark your idea! Before we launched our first shirt we had already started the trademark process. Chances are, if you think you have a good idea, someone else will try and profit from it. We have already had people try and copy our brand.
- Be patient, have fun, stay excited and…..get a cool website! Make sure you have an easy to use website that provides detailed information about your products, cool photos, email sign ups and a place for people to receive free information (blog, spotlight, etc.).Â
This is an amazing industry which takes time to grow in. Don’t let slow sales get you frustrated, as you develop your brand and grow as a company the sales will come.
Most of all, have fun, enjoy the journey and remember…it’s just t-shirts!!!