Simple and straight to the point. That’s what this shirt, from New Jersey based Okoto, is all about. If you’re a fan of either politics, freedom and/or typography, then, you’ll probably dig this shirt. You’ll be making a bold statement whenever you put this tee on. The shirt is available from Okoto, and features a custom screen printed necktag, for $24.00.Â
I Am Wellness is a clothing brand based out of Seattle, Washington and operated by a young couple that is dedicated to empowering the people that wear their tees and those around them. All I Am Wellness tees are made 100% in the USA which is always a good thing.
My overall impression of the company, based on their overall mission and story, is that they fill a niche in the apparel industry geared towards those interested in living a healthy lifestyle, whether it be through exercise and athletics, eating right, or living green. I can definitely see this line being sold in health clubs, spas and gyms throughout the country – I think these tees would see in those markets.
I talked a little bit with one half of the I Am Wellness team. We discussed the meaning of I Am Wellness, their target demographic and some of the lessons they’ve learned as newbies in the industry.Â
Brandon: I AM WELLNESS is an empowering phrase which means unlimited possibilities, unlimited potential, the ability to achieve anything no matter what current situation you are in.
Coty: You mention on your website that your brand is all about empowering the people that wear your products. How would you describe your target demographic?
Brandon: The I AM WELLNESS brand was created to empower all people to live the fullest life possible regardless of their age, current health or financial status. It should invoke a feeling of unlimited possibility and unlimited potential. Our target demographic is anyone who wants to better themselves and help empower the lives of those around them. This demographic is very diverse, it ranges from people who are healthy, sick, young, old, rich and poor – it is truly for everyone.
Coty: Prior to starting I Am Wellness, neither you nor your wife Annika had any experience in running a clothing brand. What has the experience been like for the two of you so far?
Brandon: Since neither Annika nor myself have a background in the clothing industry we had to learn from the ground up. Starting our clothing business has been a very creative experience. It has been very fun and we have met all kinds of really cool people.
Coty: What are two important things that the two of you have learned during this process?
Brandon: Two of the most important things we have learned is:
- Trademark your idea! Before we launched our first shirt we had already started the trademark process. Chances are, if you think you have a good idea, someone else will try and profit from it. We have already had people try and copy our brand.
- Be patient, have fun, stay excited and…..get a cool website! Make sure you have an easy to use website that provides detailed information about your products, cool photos, email sign ups and a place for people to receive free information (blog, spotlight, etc.).Â
This is an amazing industry which takes time to grow in. Don’t let slow sales get you frustrated, as you develop your brand and grow as a company the sales will come.
Most of all, have fun, enjoy the journey and remember…it’s just t-shirts!!!