If you guys haven’t had the chance to check out IMU The Inside Out then I highly recommend that you jump on over and see what they have to offer. IMU is the brainchild of former University of Michigan basketball team captain, David Merritt. Prior to making the team, David had his share of challenges.
“It wasn’t so easy. Despite my hard work, I didn’t make the cut – two years in a row. But the more work I put in, the harder it was to surrender. So I gave it another shot. And on my third try, I made the team. Two years later I was named co-captain. That same year we went to the NCAA tournament for the first time in eleven years.”
IMU was born from a text message that David received on the road while playing a game at the famed Madison Square Garden in New York City. The text read IMU, which he interpreted as meaning “I Miss You.” Since then, David was inspired to bring those three little words to life and he has done that through his clothing line IMU The Inside Out.
The IMU line reflects David’s drive to succeed. Their tees are bright, fun and youthful but with edge.
Tees from the first season of the IMU line were priced between $30 and $38 but from now until February 15 you can grab these shirts at just $15. IMU also released some new plaid inspired tees just in time for Valentine’s Day and these are priced at $25.
I’m just about ready to leave my house to catch my flight to Seattle! I couldn’t resist doing a quick video of the flyaway shirt I chose to wear. It’s from the guys over at the Plaid Design Agency. They sent me over this tee after I blogged about their Plaid Nation 2009 cross country tour. I love it!
So, as a fair warning, I’ll be gone till next Wednesday but don’t worry I will still be doing posts on the blog. I have some already prepared but I will most likely be doing video blogs of my travels. Hopefully I’ll also be able to meet up with the guys behind Tilteed and Found Item Clothing while I am in Portland! So keep an eye out for those!
Have you heard of the Plaid Nation? Before today, I had not. The Plaid Nation is “a rolling celebration of creativity and a demonstration of social media in action.” A bunch of creatively minded people (from the Plaid design agency) is traveling across America, from Detroit to New Orleans on an exploration of the social media sorts. They are setting out to meet with creative, marketing, brand and internet workers, and celebrating their innovations.
The Plaid Nation recently passed through Chicago and stopped by the Threadless headquarters. Check out the clip below featuring an interview with Threadless marketing mastermind, Bob Nanna. You can also see snipits of the Threadless offices and Bob also explains how the look of the Threadless Headquarters came to be!
For more information about the tour, check out The Plaid Nation website. The tour started on July 20 in Detroit and will end on July 31 in New Orleans. Other cities that the tour will be covering include: Milwaukee, Indianapolis, St. Louis, Kansas City, Memphis.
