Johnny Cupcakes X Hello Kitty

Johnny Cupcakes and Hello Kitty? I’m just as confused as you are. One is relatively new brand, founded by Johnny Earle in 2001 with its origins in Braintree, Massachusetts. The other is a character from a company that was founded in 1960 by Shintaro Tsuji in Tokyo, Japan. So what is the connection between the two and why on earth would they collaborate? I’m not too sure.

Other than each brand having a collection of kawaii (Japanese word meaning cute) characters, each brand seemingly caters to different types of people. But heck, these are two of the coolest brands on the planet and ever since Mr. Cupcakes announced the collaboration, I’ve been interested to see what they would come up with.

The collection (so far) includes 3 T-Shrits, 1 tote bag and 3 different stickers. For the most part, the T-Shirts feel more Hello Kitty than Johnny Cupcakes (with the exception of the black logo mashup tee). How do I know this? Well, my girlfriend LOVES Sanrio and really enjoys buying her friends Hello Kitty items. She has seriously gone on a couple of Hello Kitty shopping sprees in the last year. Needless to say, I’ve seen the inside of numerous Sanrio stores, in multiple cities (e.g. San Francisco, New York, Hawaii).

I actually think that these tees make a bit more sense than the Johnny Cupcakes X Looney Tunes collaboration that we saw a while back. I wasn’t much of a fan of those tees. And although I’d probably never wear anything from this Hello Killy collection, I think that the collaboration is a good thing for Johnny Cupcakes the brand, mainly because Sanrio fans who are new to Johnny Cupcakes will likely be attracted to the JC style.

The T-Shirts are priced at $40 a piece and are available now at the Johnny Cupcakes online shop and the retail stores.

Indie Tee Spotlight: Linty Fresh

I LOVE t-shirts, especially one-of-a-kind indie T-Shirts that are available online. A nice T-Shirt is like eye candy, it’ll make your eyes drool and mouth all wattery (ok, that hardly made any sense). So, in lieu of the Glorious Nonsensities podcast I thought that every week or so I would highlight a couple of indie tee designers whose work I admire and whose tees I wear!

For the inaugaral post I thought I would start off with a brand that I just learned about a month ago, and that brand is Linty Fresh. Linty Fresh was started by Eric Terry, who runs Linty Fresh out of his home in Marietta, Georgia. It all started for him when he began submitting tees into the never ending Threadless design competitions. His design, Once Upon A War, although was not selected to be printed, earned him positive reviews and more importantly, tee cred! And so Eric decided that he would do a limited print of Once Upon A War and offer it up for pre-sale. To his surprise, people were buying the shirt, and thus the Linty Fresh, or the beginnings of Linty Fresh, was born! 


Now if you notice Eric’s designs, many of them contain characters that look quite similar, with the mouth being the defining characteristic (in my opinion, Eric might disagree). Nonetheless his branding efforts are obvious and effective. I even think that his characters have the potential to go mainstream, they’ve got delicious-I-want-to-squeeze-you feel like those adorable Sanrio characters. 

The price points at Linty Fresh are in line with other indie tee brands. Tee’s are usually in the 20 buck range and hoodies in the 40 buck range. If those sound expensive don’t fret, I’ve bought Linty Fresh shirts for as little as 5 bucks, you just need to be on the look out for special discounts (In fact, he’s got a 5 bucks shirt on sale right now). The shirts themselves are made from American Apparel tees, so you know they are sweatshop free! And the actual product that you receive in the mail is quite professional. So if you like what you see here, be sure to check Linty Fresh out on the web! And let me know what you think of his designs and what companies you think I should check out for the next Indie Tee Spotlight.