Johnny Cupcakes and Hello Kitty? I’m just as confused as you are. One is relatively new brand, founded by Johnny Earle in 2001 with its origins in Braintree, Massachusetts. The other is a character from a company that was founded in 1960 by Shintaro Tsuji in Tokyo, Japan. So what is the connection between the two and why on earth would they collaborate? I’m not too sure.
Other than each brand having a collection of kawaii (Japanese word meaning cute) characters, each brand seemingly caters to different types of people. But heck, these are two of the coolest brands on the planet and ever since Mr. Cupcakes announced the collaboration, I’ve been interested to see what they would come up with.
The collection (so far) includes 3 T-Shrits, 1 tote bag and 3 different stickers. For the most part, the T-Shirts feel more Hello Kitty than Johnny Cupcakes (with the exception of the black logo mashup tee). How do I know this? Well, my girlfriend LOVES Sanrio and really enjoys buying her friends Hello Kitty items. She has seriously gone on a couple of Hello Kitty shopping sprees in the last year. Needless to say, I’ve seen the inside of numerous Sanrio stores, in multiple cities (e.g. San Francisco, New York, Hawaii).
I actually think that these tees make a bit more sense than the Johnny Cupcakes X Looney Tunes collaboration that we saw a while back. I wasn’t much of a fan of those tees. And although I’d probably never wear anything from this Hello Killy collection, I think that the collaboration is a good thing for Johnny Cupcakes the brand, mainly because Sanrio fans who are new to Johnny Cupcakes will likely be attracted to the JC style.
The T-Shirts are priced at $40 a piece and are available now at the Johnny Cupcakes online shop and the retail stores.