To say that I am exposed to a lot of beachwear is an understatement. I live in Hawaii and therefore I am surrounded daily by beachwear. Board shorts and beach shirts are the norm not only at the beach but EVERYWHERE. Seriously, Hawaii is probably the only place you’d see a student sitting in lecture while wearing a bikini.
When it comes to beachwear, the only problem is that there really is a lack of indie brands. The usual suspects include established brands such as Quicksilver, O’neil, Billabong, and Hurley. And for that reason, it’s great to see Bondi Buddha taking a stab at the beachwear market. Bondi Buddha is a breath of fresh air in an increasingly complacent space over run by big corporate brands. Is beachwear the last frontier of indie T-Shirts? If so, then Bondi Buddha is leading the way.
Diamond Head Clothing is an energetic Hawaii based brand that meshes together tikis, skateboarding, surfing and music. They actually sent me a package a while back, but alas I never had the chance to feature it on Co-Tee TV (it will be featured and reviewed, so keep an eye out). However, I did notice a post about the brand on Emptees and had a chance to checkout some of their offerings.
They currently have a mix of T-Shirts, tanks, beanies and shorts in their store, but their bread and butter is their T-Shirts. For the most part, their designs are quite colorful and very loud. They sort of reminded me of Dream Gold. My favorites from the bunch were the two most subdued shirts that feature the tattoo like Diamond Head Tiki Crest. I actually think the shirt would have looked even better with just the tiki design on the front sans the Diamond Head type treatment. Or maybe they could have placed the Diamond Head type on to the top back of the shirt at a much smaller size.
The Diamond Head Clothing T-Shirts are priced from $12 and the Tiki Crest Raglan can be had for $18. Go grab a piece of the Hawaiian Islands now!
Johnny Cupcakes continues to pump out new products for the summer. Here are a couple of his latest, including his latest tee, Power Mitts! How many of you remember Nintendo’s Power Glove from the late 80′s? If you do then Power Mitt from Johnny Cupcakes is the tee for you! The shirt sells for $35.99 and is available now for purchase. Check out the video below for an old school Power Glove commercial.Â
Mr. Cupcakes also released a pair of crossbones printed shorts ($64.99) and rolling pin board shorts ($59.99). I dig the casual crossbones shorts but am not sure if I would trust those board shorts. I have had bad experiences with boardshorts not coming from a brand that specializes in water sports. Quiksilver is my brand of choice when it comes to board shorts because of their durability and selection of wacky and fun designs.Â