The popular social networking site,Â Myspace,Â is a regular stomping ground for the T-Shirt loving demographic. Heck, MySpace has an Alexa rating of 7 so you’ll be able to reach a much wider demographic than simply T-Shirt loving young adults.Â
While browsing one of my favorite tee sites, Emptees, I noticed that a lot of the designers there are utilizing MySpace to maximize their brand name and get the word out about their trendy designs. Here I outline 5 methods of how you can utilize Myspace to maximize “branding” efforts. These tips are potentially useful not only for indie tee designers but anyone selling something cool, hip and fun (it is the Myspace demographic, after all).Â
Also remember that Myspace is not the only social network out there. There are literally tons of other social networks out there, like Facebook, Twitter, and YouTube that you can register at and have access to their user base. By networking on these sites you can help to get your brand recognized.Â
1. Make Stuff Easy.
Once you’ve got your Myspace set up, be sure to have all information necessary that visitors will need to buy your stuff, like sizes available and pricing. Be sure to have tons of pictures that link to your shop (given that you have a site/store outside of Myspace. If they see a tee they like, there’s potential that they will buy the shirt. Make it as easy as possibly for them to buy that shirt. The “easy” mantra should also guide the design of your site. Make the site too busy and people will be annoyed and leave. Make it pleasing to the eye and easy to navigate and you’ll have happy visitors who’ll spend more time checking your site out.Â
2. Be Personal.
Matt Rupp from Emptees suggested that you be as personal as possible and I could not agree anymore with this point. If you want to get your designs out there then you not only have to promote your company or tee line but you have to promote the hell out of YOURSELF. Rupp suggests that:
“Instead of being some man behind the curtains, I expose myself and show people who I am and what Im doing.Â People love to know who is actually running the show and what they are up to. So it helps to be very personable and friendly with potential customers.”
3. Guerrilla Marketing.
Be a guerrilla marketer and visit the MySpace sites of larger more developed clothing lines and brands. Look for people who are super enthusiastic about their designs, you can spot these people from the comments that they leave on the site. Message them. Comment about their comments. Say what’s up. Be their friend. Once you’ve pulled them in, let them know about your clothing line and send them links to your Myspace or your tee designs. Offer them special deals or discounts. Ask them how much they would pay for your tees. According to levi! of Emptees,
“IÂ carry on about 15 convos on a myspace a day just by that and alot of them turn into orders. some not that day, maybe the next or they say when the paycheck comes in. In that case, you ask if you can hold them to it. and get a date that they will have the money and right it down. on that date, message them back and ask for the order. that has never failed for me”
4. Comments, Comments, and Comments!
Leave as many comments as you can (without being obnoxious) on other MySpace pages. Be nice when you comment and remember always, always have some kind of link back to your site. This can be as a signature with a simple link below your comment or a fancy banner. If you have a store or site outside of MySpace then be sure that your signature links back to that site. I, and I’m sure that you have, numerously clicked on links that people leave in comments. Be interesting and be nice and people will click and find their way to you!
5. Friend Adders.Â
This is the most controversial MySpace method so please turn to the right and ask that little angel what he thinks then turn left and get the devils point of view. As a MySpace user, I hate these things. You get friend adds from people that you don’t know. BUT, as with everything else, there are some people who like to be reached out to. These are the people who will click the golden link to your profile and hopefully be engulfed with feelings of wanting to buy your droolingly lovely tees. Friend adders are frowned upon by Myspace (and a potentially a TOS buster), but nonetheless, there are tools that can get this job done for you, and will add friends by the thousands. And of course, the old school way of manually adding friends works as well, albeit at a slower pace.
With your fingers crossed and a little luck you’ll have tons of traffic going to your Myspace page or online clothing store. And while you’re here, leave a comment and let me know what you think of these ideas! If you;ve got an idea as well, don’t feel shy – post it in the comments!