10 Tips From 10 Great Indie Brands (Part II)

Can you believe it guys? Another 10 Indie Tee Spotlights have come and gone. How the time zooms by when you’re having fun, huh! So just like last time, I’ve got a wrap up post for your consumption containing ten, count em’ TEN  great tips from the last 10 featured Indie Tee Spotlight brands. Enjoy with tea and a comfy tee!

1. Don’t Take Yourself Too Seriously. “When we first began brainstorming ideas and concepts for shirts we thought we were going to revolutionize the t-shirt world. However, as we began studying our competition and becoming familiar with the t-shirt blogging scene we realized that a lot of people not only had the same ideas, but were sometimes better executed. It made me realize that we can’t take ourselves too seriously.” -Steve Orlando of Robit Studios

2. Hating Your Day Job Can Spark Inspiration. “We both really wanted to start our own tshirt company, with designs we couldnt find in stores. It also helps we both hate our day jobs. Ill never forget checking out Emptees for the first time and saying wow, this stuff is amazing I really want to wear this. ” -Brothers Jason and Jeff of Zombie Liquorice

3. Trial and Error Works. “There is so much knowledge available on the internet for the taking. The key is being able to sift through it. And then once you think you’ve sifted through all you can handle you take the plunge and start to put your money on the line and test things out. So my whole shop, process, everything came from being willing to learn and never be too set in my ways, which is something I think a lot of people get hung up on. You have to be fluid.” -Jon Wye of Jon Wye

4. Your Brand Should Mean The World To You. “It’s such an amazing and beautiful thing to be at the helm of a boundless and opportunistic endeavor. The identity, personality and collective attributes of my brand are nothing short of what time, frugality, devotion and hard work can produce. Prestigious means the world to me.” -William Matte, Jr. of Prestigious Clothing

5. Create Something That You Would Wear and Won’t Lose It’s Appeal. “That’s a good question. There’s no real formula or specific criteria here, but generally each shirt should be something that (a) we think is inventive, humorous or unique (and hence, won’t lose its appeal over time) and (b) something that we ourselves would wear out in public.” -Travis Greenwood of Found Item Clothing

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Best Young Brands of 2008

Clothing blog, The Art of Apparel, has an interesting post up that is allowing visitors to vote for their favorite (young) indie tee brands of 2008. The Art of Apparel admin, MadeByMAS, has stated that many of the brands that he chose for voting are ones that frequent the tee site Emptees and doesn’t include oldies and more established brands like Johnny Cupcakes.

The poll consists of 15 different brands including: AlrightOK, Dekay, Electric Zombie, Fuzzy Ink, Linty Fresh, Mediocore Clothing, Prestigious, Rethink Clothing, Slugabed Clothing, Snakes & Suits, Suffoca, The Horror Project, Word! Apparel, Zombie Liquorice, and 410BC. 

Congratulations to all the brands that made this list – it surely must be an honor to be recognized by one of your peers! Keep up the great work.

The Art of Apparel

Indie Tee Spotlight #13: Zombie Liquorice

Welcome to Indie Tee Spotlight #13! This week we feature the newest brand to enter the horror tee genre – Zombie Liquorice! Zombies are very popular these days, in fact, according to PleaseDressMe, Zombies were the number one searched tee type on their tee search engine. People want their zombies – and Zombie Liquorice delivers! 

Brothers Jason and Jeff, founded Zombie Liquorice this past year and opened up shop just a few months ago. They have worked with some great artists, including Dan Mumford and Godmachine. I had the fortunate opportunity to talk with Jason of Zombie Liquorice, he provided some great insight into how Zombie Liquorice came about and who he would like to work with in the future! 

Be sure to check out the Zombie Liquorice Online Store – you can buy all of their tees there! Also, if you decide to purchase be sure to use the code: COTYGONZ

Coty: You and Jeff started Zombie Liquorice just a few months, with the online store opening just this past November. When did you and Jeff decide to start a clothing line and what got the both of you interested in starting a new brand?

Jason: We both really wanted to start our own tshirt company, with designs we couldnt find in stores. It also helps we both hate our day jobs ;) Ill never forget checking out Emptees for the first time and saying wow, this stuff is amazing I really want to wear this. So I called Jeff (my brother) asked him to check it out and he had the same reaction. So at that point we started Zombie Liquorice, dont ask me how we ever came up with that name, I think it was a heavy metal band name generator if you can believe it.

Mat Hatter

Coty: You guys obviously love Zombies, so I guess an appropriate question would be to ask what your Top 5 favorite zombie films are.

Jeff:  1. Shaun of the Dead, 2. Evil Dead (all three), 3. Dawn of the Dead, 4. Night of the Living Dead, 5. Cemetery Man.

Coty: Your initial line of tees feature artwork designed by some of the Internets top indie designers like Godmachine, Corefolio, Survival and most recently Dan Mumford. What has it been like to work with these guys? How did you select the initial group of artists to work with? What other designers would you like to work with in the future?

Jason: These designers have all been great to work with. Everyone has been very professional and its been great to pitch them an idea and watch it come to life! Selecting the artists was very easy for us, we just checked out there online portfolios and if both of our mouths hit the floor we hired them! Right now we would both love to get Chad Lenger to do something for us, his style is out of control. Also Horsebites and maybe in due time Alex Pardee! Those are a few we can think of now, there are many more.

When Scorpions Attack

Coty: You’ve been hitting the Internet hard promoting Zombie Liquorice. What have the two of you been doing offline, if any, to promote your line? What marketing technique has best worked so far for Zombie Liquorice?

Jason: Well Offline promoting is hard when you have a day job, most of our sales have been friends and work mates who have said “where can I get that shirt”, however we are going to start trying to work with concert promoters to sell our gear at metal shows. So far the best marketing has been MySpace by far, we have landed over 75% of our sales from myspace traffic, its been incredible and we have GodMachine to thank for the heads up on that.

Undead Comic Books - Kid in a Candy Store

Coty: You recently announced on the Zombie Liquorice blog that your line is now being carried by the German shop Comet Coma. How did you guys hook up with the Comet Coma guys?

Jason: They actually approached us and asked if we would be interested in dealing with them for distribution in Germany. We decided it was definitly worth it, it was just frustrating at times dealing with German customs, they are very strict we found out when it comes to importing Tshirts of all things.

Coty: You currently have five designs available for sale at Zombie Liquorice. Which of these designs has been your best seller so far? I really dig the Mad Hatter tee, which is your favorite Zombie Liquorice tee?

Jason: So far our best seller is a toss up between Lumber Jacked and Gut Eater, the response to these two has been crazy. As far as favorites go Jeff’s fav is Lumber Jacked my personal fav is the new Scorpion tee

Lumber Jacked

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